While e‑commerce is growing at a record pace, brick-and-mortar stores in the pet care sector still represent a key channel. Although online sales are showing more momentum, physical stores have a lot to offer if they respond to new trends and customer needs.
Brick-and-Mortar Stores: Steady Growth, But Time for Innovation
Between 2024 and 2029, brick-and-mortar pet care sales are expected to grow by 3.2% annually. This growth is stable, but slower than e‑commerce, which is projected to increase by 6.8% annually. However, physical stores still account for 66.4% of total sales, presenting a huge opportunity to maintain competitiveness in this segment.
Integrate Online and Offline for Maximum Impact
For your store to stay relevant and attract more customers, it’s crucial to invest in innovative shopping experiences. Customers no longer just want to shop — they’re looking for interactive and personalized experiences. Bridge the gap between digital and physical spaces by implementing digital screens, experiential zones, and offering services like grooming or consultations to further strengthen customer relationships.
Customers Seek Convenience and Speed
Customers increasingly prefer quick and convenient shopping options. Brick-and-mortar stores that begin to integrate fast shipping logistics can remain competitive even as e‑commerce continues to grow. Consider omnichannel strategies that allow customers to order online and pick up in-store, improving their overall experience.
Prepare for Online Competition
If you want to keep up with the competition, focus on digitalization and consider investing in new technologies and services that will allow your store to stay connected with modern shopping habits. E‑commerce is a strong player, but brick-and-mortar stores that adapt and innovate still have great growth potential.
By focusing on providing a unique customer experience and integrating online and offline channels, your store will be able to not only maintain but also increase its market position in the pet care sector. Remember, innovation and the ability to respond to customer behaviour changes are key to success.
#TeamEden recently visited several brick-and-mortar stores and has come up with some exciting recommendations to help improve customer experience and drive growth. We’re excited to share these insights with you to help elevate your store’s potential!
