About Barrows Global
Barrows Global partnered with Eden to bring Nestlé’s new home cooking brand, MezEast, to life in retail spaces. Launched exclusively with Tesco UK, this ambitious project required the design, manufacture, and installation of branded displays across 331 stores.
The collaboration aimed to create a distinct and engaging retail presence that captured the essence of the MezEast brand, while overcoming the challenges of traditional supermarket shelving.
What We Solved
Barrows Global approached Eden during the initial concept phase, seeking a partner to transform their ideas into a practical retail solution.
Key challenges included:
- Achieving standout in the competitive supermarket retail environment.
- Designing a branded space that broke away from conventional shelving displays, integrating communication and signature brand colors.
- Incorporating digital communications into some displays.
- Ensuring consistency with the Nestlé brand’s premium quality.
How We Did It:
Concept Realization:
- Collaborating directly from Barrows Global’s visuals, Eden developed a 1:1 card model to validate the design concept quickly.
- The model was sited at Tesco’s R&D center to test the design in a real-world retail environment, speeding up approvals.
Stakeholder Alignment:
- Aesthetic performance validation ensured alignment with Barrows Global’s vision.
- Merchandise planning and brand integrity were tailored to Nestlé’s high standards.
- The project scope was clearly communicated to Tesco for seamless integration.
Modular Design:
- Developed a flexible structure compatible with Tesco’s nine variations of gondola furniture.
- Ensured that hardware and graphics upheld Nestlé’s premium image.
Efficient Installation:
Utilized 11 installation teams working efficiently to complete six locations per night over a 5‑day period.
What We Achieved
- Seamlessly installed MezEast branded displays in 331 Tesco locations, ensuring a faithful representation of Barrows Global’s initial design intent.
- The project demonstrated Eden’s ability to deliver high-quality design solutions that align with both brand and retailer requirements.
- Elevated MezEast’s retail presence, making it a standout feature in Tesco stores and enhancing customer engagement with the new brand.
How Can We Help?
Are you looking to create engaging, standout retail solutions for your brand? Whether you’re starting with an idea or need full-service support for design, manufacturing, and installation, our team is here to help. Contact us to learn how we can bring your vision to life.
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