As a leading manufacturer of retail equipment, we recognize the key role that store design and functionality play in the success of the discount industry. Our work with European discount giants has given us unique insights into why Europe is at the forefront of this dynamic sector and how it is impacting global markets, including the United States. Our commitment to innovation, efficiency and sustainability is aligned with strategies that empower European discounters to excel.
European advantage in the discount sector
It is no coincidence that Europe dominates the discount retail market, and the strategic use of point-of-sale equipment plays a key role. With sales of $331.5 billion in 2023, European discount retailers are significantly outperforming their US counterparts. Efficient shelving systems, POS systems and space utilization solutions contribute to the efficiency for which European retailers are known. European markets benefit from a mature and innovative approach that integrates discount shopping into everyday life and offers quality at competitive prices.
European discounters as global trend-setters
European discount chains such as Aldi and Lidl are showing how strategic store fit-out enhances operational efficiency and customer experience. Modern shelving solutions and display units enable these retailers to offer a diverse range of products without compromising on quality or price. As U.S. dollar stores adapt to European strategies, store fixtures support their transformation by facilitating expanded product offerings and flexible models.
Why Europe’s Discounters Are Ahead
- Efficiency and cost control: European discount chains are champions of operational efficiency. Stores like Aldi and Lidl operate with a ‘no-nonsense’ approach, keeping overheads low and passing savings on to consumers. Their efficient ranges and emphasis on private label have proved to be a winning formula.
- Innovation in sales formats: European discounters are constantly innovating to meet the needs of diverse consumer groups. For example, Aldi has developed smaller urban store formats such as Aldi Urban in Poland, focused on convenience and closer accessibility to consumers. Netto Express in Denmark offers fast food options aimed at urban customers. These innovations reflect the ability to adapt to changing lifestyles and urbanization trends that U.S. discount stores are just beginning to follow.
- Technological leadership: European discounters are also on the cutting edge of technological advances in retail. They are partnering with external providers for fast delivery services, as seen in the example of Biedronka in Poland, which has partnered with Lola Market. These collaborations allow them to offer modern conveniences such as e‑commerce and home delivery without significantly increasing operational complexity.
- Sustainability and quality: European consumers are generally more conscious about sustainability and product quality, and discounters like Aldi and Lidl are responding by offering organic and sustainably sourced products, all while keeping prices low. This emphasis on quality at affordable prices has earned strong consumer trust, which many US retailers are now trying to emulate.
How European discounters are influencing US retail
The success of European discounters has not gone unnoticed in the US, where inflation and economic pressures are driving more consumers to seek affordable options. US discount retailers are increasingly adopting European strategies to attract a wider customer base. For example, Dollar General has added more food items to its shelves, similar to Lidl, and introduced higher price levels to offer more variety. Meanwhile, Aldi has aggressively expanded its U.S. presence, introducing Americans to the efficiency and quality that have made it a European powerhouse.
Europe’s leading role in global discount retailing
European discount stores have perfected a model that balances affordability, quality and innovation, making them leaders in the global retail industry. As the U.S. market continues to adopt these strategies, Europe’s influence will only grow, strengthening its position as a pioneer of modern discount retail. Through smart investments in technology, strategic partnerships and a deep understanding of consumer needs, European discounters are staying ahead, not just in Europe, but around the world. We are proud to be not only a supplier of point of sale equipment, but also a partner in this success story.
The future of discount retail: Europe sets the agenda
Our vision is in line with the future of discount retail, driven by European innovation and efficiency. By investing in technology and sustainable practices and through strategic partnerships, we ensure that our retail facilities continue to set the industry standard. Our collaboration with European discount retailers puts us at the forefront and supports their global expansion and influence.
You can see examples of our solutions in our case studies.
