This area of continual growth in retail is expected to grow further within the grocery sector, where we will see the variety of offers driving sales i.e. the choice within the store.
Advancing the retail potential for single stores to cater for every need, this allows scope for adaptation and flex to meet the changing shopper needs.
Ultimately providing the ‘experiential’ retail opportunity required to engage shoppers.
Shop-in-shop retail spaces are relatively common practice, but grounds for more unique partnerships and seemingly quirky collaborations are certainly on the rise to provide consumers more convenience and variety.