About Asda
Asda, recently acquired by EG Group, Zuber & Mohsin Issa (Brothers), and TDR Capital in 2021, ranks as the third-largest supermarket chain in the UK. Known for its large-format superstores averaging 60,000 sq. ft., Asda has adopted a strategic focus on in-store shopper experiences and partnerships with brands such as Decathlon, The Entertainer, and Missguided.
Asda offers has joined the convenience market with Asda Express, often sighted within petrol forecourts throughout the UK.
What We Solved
Asda identified a need to revamp their fresh produce displays with an emphasis on sustainability to attract new shoppers and align with their environmental agenda.
The fresh produce category has seen significant growth, fueled by lifestyle changes and increased home cooking. However, the existing produce sections lacked the engaging look and feel needed to capitalize on this momentum while conveying a strong sustainability message.
How We Did It
Our design team leveraged their expertise to craft innovative fixtures that were both functional and visually distinctive. Key steps included:
- Sustainable Materials: Utilizing FSC-accredited real softwood materials to create a tactile, natural aesthetic while ensuring sustainability.
- Design Innovation: Incorporating easy material separation at the end of life to support a closed-loop solution.
- Differentiation: Employing natural wood finishes to distinguish the produce section from other store categories.
- Prototyping: Installing a prototype in the Middleton test store to validate the concept before scaling up to full design engineering.
- Implementation: Designing, manufacturing, and installing the fixtures across the Asda estate.
Fixtures included chiller cabinet fascias, mid-floor gondolas, and scales towers, all designed to enhance the shopping experience while meeting sustainability goals.
What We Achieved
The initiative resulted in the successful rollout of the new produce departments accross mutiple stores. The enhanced sections not only increased sales but also received positive customer feedback, demonstrating the effectiveness of the design and sustainability messaging.
Customer Feedback
Customers expressed appreciation for the modernised produce category, praising the natural aesthetic and improved shopping experience. The use of sustainable materials also resonated strongly with shoppers who value environmentally conscious practices.
How Can We Help?
Are you looking to transform your retail spaces with sustainable, visually striking designs? Whether it’s refreshing an entire department or introducing innovative features, our team has the expertise to bring your vision to life. Contact us today to learn how we can help elevate your brand and enhance customer experiences.
