{"id":2723,"date":"2022-05-30T22:49:36","date_gmt":"2022-05-30T20:49:36","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=2723"},"modified":"2025-02-11T10:44:41","modified_gmt":"2025-02-11T09:44:41","slug":"barrows-global-wspolpraca-z-nestle-i-tesco","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/pl\/barrows-global-wspolpraca-z-nestle-i-tesco\/","title":{"rendered":"Eden &amp; Barrows: Wprowadzenie marki MezEast do sklep\u00f3w Tesco \u2013 331 lokalizacji"},"content":{"rendered":"        <div id=\"component-825c543ea92777fa1ed52bcd195c052f\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><h3>O Barrows Global<\/h3>\n<p>Barrows Global nawi\u0105za\u0142o wsp\u00f3\u0142prac\u0119 z&nbsp;Eden, aby wprowadzi\u0107 now\u0105 mark\u0119 Nestl\u00e9, MezEast, do przestrzeni handlowych. Projekt ten, zrealizowany wy\u0142\u0105cznie z&nbsp;Tesco UK, obejmowa\u0142 projektowanie, produkcj\u0119 i&nbsp;instalacj\u0119 brandowanych ekspozytor\u00f3w w&nbsp;331 sklepach.<\/p>\n<p>Celem wsp\u00f3\u0142pracy by\u0142o stworzenie wyr\u00f3\u017cniaj\u0105cej si\u0119 i&nbsp;anga\u017cuj\u0105cej obecno\u015bci marki MezEast w&nbsp;przestrzeni handlowej, jednocze\u015bnie pokonuj\u0105c wyzwania zwi\u0105zane z&nbsp;tradycyjnymi rega\u0142ami supermarketowymi.<\/p>\n<h3>Co rozwi\u0105zali\u015bmy<\/h3>\n<p>Barrows Global zg\u0142osi\u0142o si\u0119 do Eden na etapie pocz\u0105tkowej koncepcji, poszukuj\u0105c partnera, kt\u00f3ry przekszta\u0142ci ich pomys\u0142y w&nbsp;praktyczne rozwi\u0105zanie handlowe.<\/p>\n<p><strong><strong>Kluczowe wyzwania obejmowa\u0142y:<\/strong><\/strong><\/p>\n<ul>\n<li>Wyr\u00f3\u017cnienie si\u0119 w&nbsp;konkurencyjnym \u015brodowisku supermarket\u00f3w.<\/li>\n<li>Zaprojektowanie przestrzeni brandowej, kt\u00f3ra odejdzie od tradycyjnych rega\u0142\u00f3w, integruj\u0105c komunikacj\u0119 i&nbsp;charakterystyczne kolory marki.<\/li>\n<li>W\u0142\u0105czenie komunikacji cyfrowej do wybranych ekspozytor\u00f3w.<\/li>\n<li>Zachowanie sp\u00f3jno\u015bci z&nbsp;premium jako\u015bci\u0105 marki Nestl\u00e9.<\/li>\n<\/ul>\n<h3>Jak to zrealizowali\u015bmy:<\/h3>\n<p><strong><strong>Realizacja koncepcji:<\/strong><\/strong><\/p>\n<ul>\n<li>Wsp\u00f3\u0142pracuj\u0105c na podstawie wizualizacji od Barrows Global, Eden stworzy\u0142o model w&nbsp;skali 1:1 z&nbsp;kartonu, aby szybko zweryfikowa\u0107 koncepcj\u0119 projektow\u0105.<\/li>\n<li>Model zosta\u0142 umieszczony w&nbsp;centrum bada\u0144 i&nbsp;rozwoju Tesco, aby przetestowa\u0107 projekt w&nbsp;rzeczywistych warunkach handlowych, co przyspieszy\u0142o proces akceptacji.<\/li>\n<\/ul>\n<p><strong><strong>Dostosowanie do interesariuszy:<\/strong><\/strong><\/p>\n<ul>\n<li>Walidacja estetyki zapewni\u0142a zgodno\u015b\u0107 z&nbsp;wizj\u0105 Barrows Global.<\/li>\n<li>Planowanie ekspozycji i&nbsp;zgodno\u015b\u0107 z&nbsp;wysokimi standardami Nestl\u00e9.<\/li>\n<li>Zakres projektu zosta\u0142 jasno zakomunikowany Tesco, co umo\u017cliwi\u0142o p\u0142ynn\u0105 integracj\u0119.<\/li>\n<\/ul>\n<p><strong><strong>Projekt modu\u0142owy:<\/strong><\/strong><\/p>\n<ul>\n<li>Opracowano elastyczn\u0105 konstrukcj\u0119 kompatybiln\u0105 z&nbsp;dziewi\u0119cioma wariantami mebli gondolowych Tesco.<\/li>\n<li>Zapewniono, \u017ce sprz\u0119t i&nbsp;grafiki odzwierciedlaj\u0105 premium wizerunek Nestl\u00e9.<\/li>\n<\/ul>\n<p><strong><strong>Efektywna instalacja:<\/strong><\/strong><\/p>\n<ul>\n<li>Zorganizowano 11 zespo\u0142\u00f3w monta\u017cowych, kt\u00f3re efektywnie realizowa\u0142y instalacje w&nbsp;6 lokalizacjach ka\u017cdej nocy przez 5&nbsp;dni.<\/li>\n<\/ul>\n<h3>Co osi\u0105gn\u0119li\u015bmy<\/h3>\n<ul>\n<li>Z powodzeniem zainstalowano brandowane ekspozytory MezEast w&nbsp;331 lokalizacjach Tesco, zapewniaj\u0105c wierne odzwierciedlenie pierwotnej wizji Barrows Global.<\/li>\n<li>Projekt potwierdzi\u0142 zdolno\u015b\u0107 Eden do dostarczania wysokiej jako\u015bci rozwi\u0105za\u0144 projektowych, kt\u00f3re odpowiadaj\u0105 zar\u00f3wno wymaganiom marki, jak i&nbsp;detalisty.<\/li>\n<li>Podniesiono obecno\u015b\u0107 marki MezEast w&nbsp;Tesco, czyni\u0105c j\u0105 wyr\u00f3\u017cniaj\u0105cym si\u0119 elementem sklep\u00f3w i&nbsp;zwi\u0119kszaj\u0105c zaanga\u017cowanie klient\u00f3w w&nbsp;now\u0105 mark\u0119.<\/li>\n<\/ul>\n<h3>Jak mo\u017cemy pom\u00f3c?<\/h3>\n<p>Chcesz stworzy\u0107 anga\u017cuj\u0105ce, wyr\u00f3\u017cniaj\u0105ce si\u0119 rozwi\u0105zania handlowe dla swojej marki? Niezale\u017cnie od tego, czy zaczynasz od pomys\u0142u, czy potrzebujesz kompleksowego wsparcia w&nbsp;projektowaniu, produkcji i&nbsp;instalacji, nasz zesp\u00f3\u0142 jest do Twojej dyspozycji. Skontaktuj si\u0119 z&nbsp;nami, aby dowiedzie\u0107 si\u0119, jak mo\u017cemy o\u017cywi\u0107 Twoj\u0105&nbsp;wizj\u0119.<\/p>\n<p><a href=\"https:\/\/www.eden-retail.com\/pl\/case-studies\/\" target=\"_blank\" rel=\"noopener\">Nasze inne realizacje.<\/a><\/p>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/nestle-mezeast.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/nestle-mezeast.jpg\" type=\"image\/jpeg\" width=\"1200\" height=\"1600\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Rozwi\u0105zanie do wystawy produkt\u00f3w, kt\u00f3re przyci\u0105ga uwag\u0119 i wyr\u00f3\u017cnia si\u0119.<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/picture2-1.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/picture2-1.jpg\" type=\"image\/jpeg\" width=\"810\" height=\"1210\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Stoisko dla produkt\u00f3w do gotowania MezEast od Nestl\u00e9.<\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-2723","post","type-post","status-publish","format-standard","hentry","category-case-studies-pl"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Eden &amp; 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