{"id":10325,"date":"2026-08-04T14:28:42","date_gmt":"2026-08-04T12:28:42","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=10325"},"modified":"2026-08-04T14:28:47","modified_gmt":"2026-08-04T12:28:47","slug":"asda-health-beauty-nowe-doswiadczenie-zakupowe-w-strefie-health-beauty","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/pl\/asda-health-beauty-nowe-doswiadczenie-zakupowe-w-strefie-health-beauty\/","title":{"rendered":"ASDA Health &amp; Beauty: Nowe do\u015bwiadczenie zakupowe w strefie Health &amp; Beauty"},"content":{"rendered":"        <div id=\"component-7e49fe32ac07963b44b698fd44539999\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><h3>Klient<\/h3>\n<p>ASDA nale\u017cy do <strong><strong>czo\u0142owych sieci supermarket\u00f3w w&nbsp;Wielkiej Brytanii<\/strong><\/strong> i&nbsp;ka\u017cdego dnia obs\u0142uguje miliony klient\u00f3w. Jako jeden z&nbsp;najwi\u0119kszych detalist\u00f3w w&nbsp;kraju firma nieustannie rozwija do\u015bwiadczenia zakupowe, dostosowuj\u0105c je do zmieniaj\u0105cych si\u0119 potrzeb i&nbsp;oczekiwa\u0144 konsument\u00f3w.<\/p>\n<h3>Wyzwanie<\/h3>\n<p>Rynek produkt\u00f3w Health <span class=\"amp\">&amp;<\/span>&nbsp;Beauty przechodzi\u0142 dynamiczne zmiany. Tradycyjne zakupy w&nbsp;centrach miast i&nbsp;domach towarowych coraz cz\u0119\u015bciej ust\u0119powa\u0142y nowemu modelowi, w&nbsp;kt\u00f3rym produkty kosmetyczne i&nbsp;piel\u0119gnacyjne s\u0105 dost\u0119pne bezpo\u015brednio w&nbsp;supermarketach. ASDA szybko dostrzeg\u0142a ten trend i&nbsp;poszukiwa\u0142a rozwi\u0105zania, kt\u00f3re uczyni ofert\u0119 Health <span class=\"amp\">&amp;<\/span>&nbsp;Beauty bardziej dost\u0119pn\u0105, atrakcyjn\u0105 i&nbsp;p\u0142ynnie zintegrowan\u0105 z&nbsp;przestrzeni\u0105 sklepu spo\u017cywczego.<\/p>\n<p>Celem by\u0142o stworzenie \u015brodowiska zakupowego, w&nbsp;kt\u00f3rym klienci mog\u0105 wygodnie odkrywa\u0107 produkty kosmetyczne podczas codziennych zakup\u00f3w spo\u017cywczych \u2013 bez konieczno\u015bci odwiedzania specjalistycznych drogerii.<\/p>\n<h3>Nasze rozwi\u0105zanie<\/h3>\n<p>Zrealizowali\u015bmy transformacj\u0119, opieraj\u0105c si\u0119 na kompleksowej strategii.<\/p>\n<h3>Szybko\u015b\u0107 i&nbsp;efektywno\u015b\u0107<\/h3>\n<p>Od opracowania koncepcji do pe\u0142nej instalacji min\u0119\u0142o zaledwie <strong><strong>12 tygodni<\/strong><\/strong> \u2013 wyj\u0105tkowo kr\u00f3tki czas jak na projekt tej&nbsp;skali.<\/p>\n<h3>Kompleksowa koncepcja wyposa\u017cenia sklepu<\/h3>\n<p>Zaprojektowali\u015bmy i&nbsp;dostarczyli\u015bmy nowy system ekspozycji oraz wyposa\u017cenia dla wszystkich kategorii Health <span class=\"amp\">&amp;<\/span>&nbsp;Beauty, specjalnie dostosowany do \u015brodowiska supermarketu.<\/p>\n<p>Rozwi\u0105zanie zosta\u0142o zaprojektowane tak,&nbsp;aby:<\/p>\n<ul>\n<li>harmonijnie integrowa\u0142o si\u0119 z&nbsp;istniej\u0105cym uk\u0142adem sklepu,<\/li>\n<li>obejmowa\u0142o atrakcyjne ekspozycje na ko\u0144cach alejek (end-of-aisle),<\/li>\n<li>wzmacnia\u0142o widoczno\u015b\u0107 kategorii,<\/li>\n<li>zach\u0119ca\u0142o klient\u00f3w do zatrzymania si\u0119, przegl\u0105dania produkt\u00f3w i&nbsp;odkrywania oferty, zamiast jedynie przechodzenia obok.<\/li>\n<\/ul>\n<h3><strong>Projektowanie z&nbsp;my\u015bl\u0105 o&nbsp;kliencie<\/strong><\/h3>\n<p>Ka\u017cdy element ekspozycji zosta\u0142 zaprojektowany z&nbsp;naciskiem na do\u015bwiadczenie zakupowe. Powsta\u0142a przyjazna strefa, kt\u00f3ra zamienia codzienne zakupy spo\u017cywcze w&nbsp;inspiruj\u0105c\u0105 podr\u00f3\u017c po \u015bwiecie produkt\u00f3w Beauty.<\/p>\n<h3>Efekty<\/h3>\n<p>Dzi\u0119ki realizacji projektu ASDA z&nbsp;powodzeniem na nowo pozycjonowa\u0142a swoj\u0105 ofert\u0119 Health <span class=\"amp\">&amp;<\/span>&nbsp;Beauty w&nbsp;nowoczesnym handlu detalicznym. Atrakcyjne rozwi\u0105zania ekspozycyjne zach\u0119caj\u0105ce do odkrywania i&nbsp;testowania produkt\u00f3w pomog\u0142y:<\/p>\n<ul>\n<li>odpowiedzie\u0107 na rosn\u0105ce oczekiwania wsp\u00f3\u0142czesnych konsument\u00f3w dotycz\u0105ce wygody zakup\u00f3w,<\/li>\n<li>znacz\u0105co zwi\u0119kszy\u0107 widoczno\u015b\u0107 kategorii w&nbsp;supermarkecie,<\/li>\n<li>stworzy\u0107 do\u015bwiadczenie zakupowe konkuruj\u0105ce ze specjalistycznymi drogeriami,<\/li>\n<li>wyznaczy\u0107 nowe standardy prezentacji produkt\u00f3w Health <span class=\"amp\">&amp;<\/span>&nbsp;Beauty w&nbsp;handlu spo\u017cywczym.<\/li>\n<\/ul>\n<p>Ca\u0142y projekt zosta\u0142 zrealizowany zgodnie z&nbsp;harmonogramem, potwierdzaj\u0105c nasze kompetencje w&nbsp;skutecznej realizacji z\u0142o\u017conych projekt\u00f3w retail nawet przy bardzo wymagaj\u0105cych terminach.<\/p>\n<h3>Jak mo\u017cemy Ci&nbsp;pom\u00f3c?<\/h3>\n<p>Czy stoisz przed podobnym wyzwaniem i&nbsp;chcesz dostosowa\u0107 swoj\u0105 powierzchni\u0119 sprzeda\u017cy do zmieniaj\u0105cych si\u0119 potrzeb klient\u00f3w?<\/p>\n<p>Niezale\u017cnie od tego, czy chcesz:<\/p>\n<ul>\n<li>od\u015bwie\u017cy\u0107 wybran\u0105 kategori\u0119 produktow\u0105,<\/li>\n<li>stworzy\u0107 atrakcyjne rozwi\u0105zania ekspozycyjne przyci\u0105gaj\u0105ce uwag\u0119 klient\u00f3w,<\/li>\n<li>zrealizowa\u0107 projekt retail w&nbsp;kr\u00f3tkim czasie,<\/li>\n<li>zintegrowa\u0107 nowe kategorie produkt\u00f3w z&nbsp;istniej\u0105c\u0105 przestrzeni\u0105 sprzeda\u017cow\u0105,<\/li>\n<\/ul>\n<p>wesprzemy Ci\u0119 na ka\u017cdym etapie \u2013 od pierwszej koncepcji a\u017c po wdro\u017cenie. Dzi\u0119ki wieloletniemu do\u015bwiadczeniu tworzymy indywidualne rozwi\u0105zania retail, kt\u00f3re buduj\u0105 nowoczesne do\u015bwiadczenia zakupowe i&nbsp;jednocze\u015bnie wspieraj\u0105 realizacj\u0119 cel\u00f3w biznesowych.<\/p>\n<p>Skontaktuj si\u0119 z&nbsp;nami ju\u017c dzi\u015b i&nbsp;przekonaj si\u0119, jak mo\u017cemy pom\u00f3c w&nbsp;transformacji Twojej powierzchni sprzeda\u017cy.<\/p>\n<p><a href=\"https:\/\/www.eden-retail.com\/pl\/case-studies\/\" target=\"_blank\" rel=\"noopener\">Wi\u0119cej studi\u00f3w przypadk\u00f3w<\/a><\/p>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/asda-venus-2-1.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/asda-venus-2-1.jpg\" type=\"image\/jpeg\" width=\"747\" height=\"547\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">ASDA VENUS: Dostarczyli\u015bmy now\u0105 gam\u0119 mebli ekspozycyjnych dla wszystkich kategorii H&#038;B, wzbogacon\u0105 o rozwi\u0105zania poprawiaj\u0105ce do\u015bwiadczenia klient\u00f3w.<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/asda-venus.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/asda-venus.jpg\" type=\"image\/jpeg\" width=\"781\" height=\"570\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">ASDA Project Venus<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/asda-venus-1.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/asda-venus-1.jpg\" type=\"image\/jpeg\" width=\"425\" height=\"572\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Dzia\u0142 Health &#038; Beauty w ASDA: nowa gama mebli ekspozycyjnych dla wszystkich kategorii H&#038;B, wyposa\u017cona w rozwi\u0105zania poprawiaj\u0105ce do\u015bwiadczenia klient\u00f3w.<\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":8543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-10325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-pl"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Zobacz, jak w 12 tygodni stworzyli\u015bmy dla ASDA nowoczesn\u0105 stref\u0119 Health &amp; Beauty, kt\u00f3ra zwi\u0119ksza widoczno\u015b\u0107 produkt\u00f3w i poprawia komfort zakup\u00f3w.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Eva \u0160i\u0161ol\u00e1kov\u00e1\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.eden-retail.com\/pl\/asda-health-beauty-nowe-doswiadczenie-zakupowe-w-strefie-health-beauty\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Eden\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"ASDA Health &amp; 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