{"id":9812,"date":"2026-08-04T12:15:23","date_gmt":"2026-08-04T10:15:23","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=9812"},"modified":"2026-08-04T12:19:50","modified_gmt":"2026-08-04T10:19:50","slug":"deploiement-des-optics-primark-du-concept-a-50-magasins-dans-9-pays-en-6-semaines","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/fr\/deploiement-des-optics-primark-du-concept-a-50-magasins-dans-9-pays-en-6-semaines\/","title":{"rendered":"D\u00e9ploiement des Optics Primark : du concept \u00e0 50 magasins dans 9 pays en 6 semaines"},"content":{"rendered":"        <div id=\"component-52c9ad656c2ea108b17c06ec0250bf07\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><p><strong><strong>Primark<\/strong><\/strong> est un d\u00e9taillant international majeur de pr\u00eat-\u00e0-porter, employant plus de <strong><strong>80 000 collaborateurs dans 17 pays<\/strong><\/strong> \u00e0&nbsp;travers l\u2019Europe et les \u00c9tats-Unis. Fond\u00e9e en Irlande en 1969 sous la marque <strong><strong>Penneys<\/strong><\/strong>, l\u2019entreprise propose une vaste gamme de produits allant des <strong><strong>essentiels du quotidien<\/strong><\/strong> aux <strong><strong>articles de mode tendance<\/strong><\/strong>, en passant par la <strong><strong>beaut\u00e9, la d\u00e9coration et les accessoires<\/strong><\/strong>.<br>\nAvec l\u2019ajout de <strong><strong>gammes d\u2019optique et de lunettes de soleil<\/strong><\/strong>, Primark continue de diversifier son offre pour r\u00e9pondre aux besoins de ses clients sur plusieurs march\u00e9s internationaux.<\/p>\n<h3>Le d\u00e9fi<\/h3>\n<p>Primark devait <strong><strong>d\u00e9ployer rapidement une solution compl\u00e8te d\u2019agencement optique<\/strong><\/strong> dans son r\u00e9seau international de magasins, couvrant <strong><strong>9&nbsp;pays<\/strong><\/strong>: Irlande, Royaume-Uni, Tch\u00e9quie, Allemagne, France, Belgique, Pays-Bas, Espagne, Portugal, Italie et \u00c9tats-Unis.<br>\nL\u2019objectif : <strong><strong>moderniser la pr\u00e9sentation des lunettes<\/strong><\/strong> afin de tirer parti de la demande saisonni\u00e8re, tout en garantissant une <strong><strong>exp\u00e9rience client coh\u00e9rente<\/strong><\/strong> sur tous les march\u00e9s.<\/p>\n<p>Le d\u00e9fi \u00e9tait multiple&nbsp;:<\/p>\n<ul>\n<li>Concevoir des <strong><strong>mobilier universels<\/strong><\/strong> adapt\u00e9s \u00e0&nbsp;des formats de magasins vari\u00e9s.<\/li>\n<li>Coordonner la <strong><strong>logistique internationale<\/strong><\/strong> entre plusieurs pays.<\/li>\n<li>G\u00e9rer des <strong><strong>cha\u00eenes d\u2019approvisionnement complexes<\/strong><\/strong>.<\/li>\n<li>Ex\u00e9cuter le <strong><strong>d\u00e9ploiement complet en un temps record<\/strong><\/strong> pour co\u00efncider avec la haute saison.<\/li>\n<\/ul>\n<p>Les m\u00e9thodes traditionnelles auraient entra\u00een\u00e9 des retards, manquant la p\u00e9riode cl\u00e9 et provoquant une <strong><strong>incoh\u00e9rence de marque entre les march\u00e9s<\/strong><\/strong>.<\/p>\n<h3>Notre approche<\/h3>\n<p><strong><strong>Processus de d\u00e9veloppement optimis\u00e9<\/strong><\/strong><\/p>\n<p><strong><strong>Eden UK<\/strong><\/strong> a&nbsp;men\u00e9 \u00e0&nbsp;bien un d\u00e9ploiement exceptionnel gr\u00e2ce \u00e0&nbsp;une <strong><strong>strat\u00e9gie en cinq phases<\/strong><\/strong>:<\/p>\n<p><strong><strong>Phase 1 : \u00c9laboration du brief cr\u00e9atif<\/strong><\/strong><br>\nAnalyse approfondie du comportement d\u2019achat, des plans de magasins internationaux et des besoins saisonniers afin de d\u00e9finir la vision de Primark pour la pr\u00e9sentation des produits optiques.<\/p>\n<p><strong><strong>Phase 2 : Excellence technique<\/strong><\/strong><br>\nNotre \u00e9quipe d\u2019ing\u00e9nieurs a&nbsp;transform\u00e9 les concepts cr\u00e9atifs en <strong><strong>plans techniques pr\u00e9cis<\/strong><\/strong>, garantissant une int\u00e9gration fluide dans les infrastructures existantes de chaque magasin. Les normes locales, les codes du b\u00e2timent et les besoins op\u00e9rationnels ont \u00e9t\u00e9 pris en compte pour les <strong><strong>9&nbsp;pays concern\u00e9s<\/strong><\/strong>.<\/p>\n<p><strong><strong>Phase 3 : Prototypage rapide<\/strong><\/strong><br>\nDes prototypes sur mesure ont \u00e9t\u00e9 d\u00e9velopp\u00e9s et affin\u00e9s pour garantir <strong><strong>fonctionnalit\u00e9, durabilit\u00e9 et esth\u00e9tique<\/strong><\/strong>, tout en assurant une <strong><strong>pr\u00e9sentation optimale<\/strong><\/strong> des produits.<\/p>\n<p><strong><strong>Phase 4 : Test au flagship de Dublin<\/strong><\/strong><br>\nAvant le d\u00e9ploiement international, la solution compl\u00e8te a&nbsp;\u00e9t\u00e9 <strong><strong>test\u00e9e dans le magasin phare de Dublin<\/strong><\/strong>. Cette phase a&nbsp;permis de valider l\u2019efficacit\u00e9 du design et la fluidit\u00e9 op\u00e9rationnelle.<\/p>\n<p><strong><strong>Phase 5 : D\u00e9ploiement mondial<\/strong><\/strong><br>\nL\u2019\u00e9quipe <strong><strong>TeamEden<\/strong><\/strong> a&nbsp;g\u00e9r\u00e9 le <strong><strong>d\u00e9ploiement int\u00e9gral de plus de 29 000 composants<\/strong><\/strong> dans <strong><strong>plus de 50 magasins<\/strong><\/strong> en <strong><strong>seulement 6&nbsp;semaines<\/strong><strong>.<br>\nCela incluait la <strong><strong>coordination logistique<\/strong><\/strong>, le <strong><strong>stockage, le picking, le conditionnement et l\u2019exp\u00e9dition directe en magasin<\/strong><\/strong> sur l\u2019ensemble des march\u00e9s internationaux.<\/strong><\/strong><\/p>\n<h3>Gestion de projet compl\u00e8te<\/h3>\n<p>Ce projet a&nbsp;n\u00e9cessit\u00e9 une <strong><strong>coordination sans pr\u00e9c\u00e9dent<\/strong><\/strong> entre les march\u00e9s.<br>\nEden a&nbsp;pris en charge <strong><strong>l\u2019ensemble du processus<\/strong><\/strong>, de la conception initiale \u00e0&nbsp;l\u2019installation finale, en garantissant <strong><strong>une ex\u00e9cution homog\u00e8ne<\/strong><\/strong> tout en respectant les particularit\u00e9s locales.<\/p>\n<p>Les op\u00e9rations logistiques ont repos\u00e9 sur&nbsp;:<\/p>\n<ul>\n<li>une <strong><strong>gestion centralis\u00e9e des entrep\u00f4ts<\/strong><\/strong>,<\/li>\n<li>des <strong><strong>protocoles pr\u00e9cis de picking et d\u2019emballage<\/strong><\/strong>,<\/li>\n<li>et un <strong><strong>syst\u00e8me d\u2019exp\u00e9dition direct vers les magasins<\/strong><\/strong>,<br>\nassurant des <strong><strong>livraisons ponctuelles<\/strong><\/strong>, malgr\u00e9 les diff\u00e9rences de douanes et de r\u00e9glementation entre les&nbsp;pays.<\/li>\n<\/ul>\n<h3>Les r\u00e9sultats obtenus<\/h3>\n<p><strong><strong>Performance commerciale<\/strong><\/strong><\/p>\n<p>Le d\u00e9ploiement a&nbsp;g\u00e9n\u00e9r\u00e9 <strong><strong>d\u2019excellents retours en magasin<\/strong><\/strong> et une <strong><strong>hausse mesurable des ventes<\/strong><\/strong>, en particulier dans la cat\u00e9gorie des <strong><strong>lunettes de soleil<\/strong><\/strong>.<br>\nLe calendrier d\u2019installation a&nbsp;permis de <strong><strong>co\u00efncider parfaitement avec la saisonnalit\u00e9<\/strong><\/strong>, maximisant ainsi le chiffre d\u2019affaires pendant la p\u00e9riode de pointe.<\/p>\n<p><strong><strong>Efficacit\u00e9 op\u00e9rationnelle<\/strong><\/strong><\/p>\n<p>Passer du concept au d\u00e9ploiement international complet en <strong><strong>6&nbsp;semaines<\/strong><\/strong> repr\u00e9sente une <strong><strong>performance record dans le secteur<\/strong><\/strong>.<br>\nCette rapidit\u00e9 a&nbsp;permis \u00e0&nbsp;Primark de <strong><strong>saisir l\u2019opportunit\u00e9 saisonni\u00e8re<\/strong><\/strong> tout en <strong><strong>maintenant une pr\u00e9sentation de marque homog\u00e8ne<\/strong><\/strong>.<\/p>\n<p><strong><strong>Scalabilit\u00e9 internationale<\/strong><\/strong><\/p>\n<p>La r\u00e9ussite du projet \u00e0&nbsp;travers <strong><strong>9&nbsp;pays et plus de 50 magasins<\/strong><\/strong> d\u00e9montre la <strong><strong>capacit\u00e9 d\u2019Eden \u00e0&nbsp;g\u00e9rer des projets retail internationaux complexes<\/strong><\/strong> avec la m\u00eame pr\u00e9cision qu\u2019un d\u00e9ploiement national.<\/p>\n<p><strong><strong>Excellence de la cha\u00eene d\u2019approvisionnement<\/strong><\/strong><\/p>\n<p>La gestion de plus de <strong><strong>29 000 composants<\/strong><\/strong> sans retard ni probl\u00e8me de qualit\u00e9 prouve la <strong><strong>ma\u00eetrise logistique et la rigueur d\u2019ex\u00e9cution<\/strong><\/strong> d\u2019Eden \u00e0&nbsp;l\u2019\u00e9chelle mondiale.<\/p>\n<h3>T\u00e9moignages clients<\/h3>\n<p>Les \u00e9quipes de magasin \u00e0&nbsp;travers tous les pays ont exprim\u00e9 leur <strong><strong>satisfaction quant \u00e0&nbsp;la conception, la qualit\u00e9 et la facilit\u00e9 d\u2019installation<\/strong><\/strong> des nouveaux pr\u00e9sentoirs.<br>\nLes clients ont particuli\u00e8rement appr\u00e9ci\u00e9 la <strong><strong>pr\u00e9sentation am\u00e9lior\u00e9e des lunettes de soleil<\/strong><\/strong>, entra\u00eenant <strong><strong>plus d\u2019interactions et de conversions<\/strong><\/strong> pendant la saison estivale.<br>\nLa coh\u00e9rence visuelle \u00e0&nbsp;travers les march\u00e9s a&nbsp;renforc\u00e9 la <strong><strong>notori\u00e9t\u00e9 de marque<\/strong><\/strong> et la <strong><strong>confiance des consommateurs<\/strong><\/strong> envers les nouvelles gammes optiques de Primark.<\/p>\n<h3>Comment pouvons-nous vous&nbsp;aider?<\/h3>\n<p>Vous cherchez un partenaire retail capable de <strong><strong>d\u00e9ployer \u00e0&nbsp;l\u2019international, rapidement et avec un niveau de qualit\u00e9 irr\u00e9prochable<\/strong><\/strong>?<br>\nLe projet Primark d\u00e9montre ce qu\u2019il est possible d\u2019accomplir lorsque <strong><strong>vision strat\u00e9gique et excellence op\u00e9rationnelle<\/strong><\/strong> se rencontrent.<\/p>\n<p>Chez <strong><strong>Eden<\/strong><\/strong>, nous accompagnons les marques dans la <strong><strong>transformation de leurs concepts en r\u00e9alit\u00e9<\/strong><\/strong>, \u00e0&nbsp;grande \u00e9chelle.<br>\nDe la <strong><strong>conception initiale<\/strong><\/strong> au <strong><strong>d\u00e9ploiement global<\/strong><\/strong>, nous livrons des <strong><strong>solutions d\u2019agencement sur mesure<\/strong><\/strong> qui stimulent les ventes et renforcent la coh\u00e9rence de marque.<\/p>\n<p>Pourquoi choisir Eden pour votre prochain d\u00e9ploiement international?<\/p>\n<ul>\n<li><strong><strong>Port\u00e9e mondiale<\/strong><\/strong>: exp\u00e9rience \u00e9prouv\u00e9e dans 9+ pays simultan\u00e9ment<\/li>\n<li><strong><strong>Vitesse d\u2019ex\u00e9cution<\/strong><\/strong>: du concept \u00e0&nbsp;50 magasins en 6&nbsp;semaines<\/li>\n<li><strong><strong>Service cl\u00e9 en main<\/strong><\/strong>: gestion compl\u00e8te, de la conception \u00e0&nbsp;l\u2019installation<\/li>\n<li><strong><strong>Excellence logistique<\/strong><\/strong>: 29 000 composants g\u00e9r\u00e9s sans&nbsp;d\u00e9lai<\/li>\n<li><strong><strong>R\u00e9sultats mesurables<\/strong><\/strong>: hausse des ventes et satisfaction client<\/li>\n<\/ul>\n<p><strong><strong>C\u2019est notre m\u00e9tier: transformer votre vision en r\u00e9alit\u00e9, partout dans le&nbsp;monde.<\/strong><\/strong><br>\nContactez-nous d\u00e8s aujourd\u2019hui pour d\u00e9couvrir comment <strong><strong>Eden<\/strong><\/strong> peut acc\u00e9l\u00e9rer votre prochain projet retail international.<\/p>\n<h3><a href=\"https:\/\/www.eden-retail.com\/fr\/nouveautes\/\" target=\"_blank\" rel=\"noopener\">Autres projets<\/a><\/h3>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/1751457156907.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/1751457156907.jpg\" type=\"image\/jpeg\" width=\"1280\" height=\"1690\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Primark Optique : 50 magasins, 9 pays, 6 semaines<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/1751457178292.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/1751457178292.jpg\" type=\"image\/jpeg\" width=\"2024\" height=\"1536\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">En 6 semaines, nous avons fourni les \u00e9quipements destin\u00e9s aux espaces optiques Primark dans plus de 50 magasins r\u00e9partis dans 9 pays. Une solution compl\u00e8te comprenant plus de 29 000 composants.<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/1751457152267.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/1751457152267.jpg\" type=\"image\/jpeg\" width=\"1952\" height=\"1536\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">D\u00e9ploiement de Primark Optique : du concept \u00e0 50 magasins dans 9 pays en 6 semaines<\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":8541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-9812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"D\u00e9couvrez comment Eden a d\u00e9ploy\u00e9 les espaces optiques Primark dans plus de 50 magasins et 9 pays, avec 29 000 composants install\u00e9s en seulement 6 semaines.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Eva \u0160i\u0161ol\u00e1kov\u00e1\"\/>\n\t<link rel=\"canonical\" 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