{"id":10607,"date":"2026-08-12T12:50:35","date_gmt":"2026-08-12T10:50:35","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=10607"},"modified":"2026-08-12T12:50:39","modified_gmt":"2026-08-12T10:50:39","slug":"presentoir-make-up-pour-super-pharm-transformer-le-chaos-des-cosmetiques-en-une-categorie-hautement-performante","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/fr\/presentoir-make-up-pour-super-pharm-transformer-le-chaos-des-cosmetiques-en-une-categorie-hautement-performante\/","title":{"rendered":"Pr\u00e9sentoir Make-Up pour Super-Pharm : transformer le chaos des cosm\u00e9tiques en une cat\u00e9gorie hautement performante"},"content":{"rendered":"        <div id=\"component-8df8331e73e15f30e2e87102645ba0e3\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><h3 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"x0t5u7\" data-start=\"117\" data-end=\"139\">\u00c0 propos du client<\/h3>\n<p data-start=\"141\" data-end=\"293\">Super-Pharm Poland est une importante cha\u00eene de pharmacies et de drugstores proposant une large gamme de produits, notamment des cosm\u00e9tiques d\u00e9coratifs.<\/p>\n<p data-start=\"295\" data-end=\"523\">Dans un environnement en constante \u00e9volution, o\u00f9 les attentes des consommateurs sont \u00e9lev\u00e9es, le client cherchait une solution pour renforcer la cat\u00e9gorie maquillage et am\u00e9liorer ses performances dans l\u2019ensemble de ses magasins.<\/p>\n<h3 data-section-id=\"1nqkkso\" data-start=\"525\" data-end=\"542\">Notre mission<\/h3>\n<p data-start=\"544\" data-end=\"597\">Le client \u00e9tait confront\u00e9 \u00e0&nbsp;plusieurs d\u00e9fis majeurs&nbsp;:<\/p>\n<ul data-start=\"599\" data-end=\"1189\">\n<li data-section-id=\"1oiz8wj\" data-start=\"599\" data-end=\"869\">la cat\u00e9gorie \u00e9tait regroup\u00e9e dans une m\u00eame zone, mais pr\u00e9sent\u00e9e de mani\u00e8re tr\u00e8s h\u00e9t\u00e9rog\u00e8ne : certains produits \u00e9taient expos\u00e9s dans des pr\u00e9sentoirs fournis par les marques, d\u2019autres sous forme d\u2019\u00e9l\u00e9ments int\u00e9gr\u00e9s aux rayonnages, chacun avec sa propre identit\u00e9 visuelle<\/li>\n<li data-section-id=\"wkl1j2\" data-start=\"870\" data-end=\"931\">absence de coh\u00e9rence visuelle entre les diff\u00e9rentes marques<\/li>\n<li data-section-id=\"1sod5qz\" data-start=\"932\" data-end=\"1041\">absence de d\u00e9limitation claire de l\u2019espace cosm\u00e9tique, qui se fondait visuellement dans le reste du magasin<\/li>\n<li data-section-id=\"1ob7u02\" data-start=\"1042\" data-end=\"1110\">espace limit\u00e9 pour une communication et un merchandising efficaces<\/li>\n<li data-section-id=\"1cyjkdv\" data-start=\"1111\" data-end=\"1189\">faible visibilit\u00e9 ayant un impact sur les performances commerciales globales<\/li>\n<\/ul>\n<p data-start=\"1191\" data-end=\"1268\"><strong><strong>Le r\u00e9sultat ? Une cat\u00e9gorie bien pr\u00e9sente, mais qui ne se d\u00e9marquait pas.<\/strong><\/strong><\/p>\n<p data-start=\"1270\" data-end=\"1324\">L\u2019objectif \u00e9tait de cr\u00e9er une solution permettant de&nbsp;:<\/p>\n<ul data-start=\"1326\" data-end=\"1597\">\n<li data-section-id=\"z9wmz\" data-start=\"1326\" data-end=\"1411\">unifier la pr\u00e9sentation des produits autour d\u2019un concept clair et visuellement fort<\/li>\n<li data-section-id=\"ksnuh4\" data-start=\"1412\" data-end=\"1471\">cr\u00e9er un espace clairement d\u00e9limit\u00e9 et facile \u00e0&nbsp;parcourir<\/li>\n<li data-section-id=\"gp2wxv\" data-start=\"1472\" data-end=\"1525\">accro\u00eetre la visibilit\u00e9 et l\u2019engagement des clients<\/li>\n<li data-section-id=\"i7wnbx\" data-start=\"1526\" data-end=\"1597\">permettre un d\u00e9ploiement rapide et \u00e9volutif dans l\u2019ensemble du r\u00e9seau<\/li>\n<\/ul>\n<h3 data-section-id=\"5424ie\" data-start=\"1599\" data-end=\"1617\">Notre approche<\/h3>\n<p data-start=\"1619\" data-end=\"1836\">Nous avons transform\u00e9 le concept initial du client en une solution standardis\u00e9e et modulaire bas\u00e9e sur le syst\u00e8me de rayonnage P50, afin de la rendre enti\u00e8rement \u00e9volutive et pr\u00eate \u00e0&nbsp;\u00eatre d\u00e9ploy\u00e9e sur plusieurs sites.<\/p>\n<p data-start=\"1838\" data-end=\"1898\"><strong><strong>La structure premium en acier avec finition anthracite:<\/strong><\/strong><\/p>\n<ul data-start=\"1900\" data-end=\"2114\">\n<li data-section-id=\"1bd77jb\" data-start=\"1900\" data-end=\"1963\">cr\u00e9e un contraste fort avec l\u2019int\u00e9rieur blanc de la pharmacie<\/li>\n<li data-section-id=\"7i5j0c\" data-start=\"1964\" data-end=\"2042\">d\u00e9limite clairement l\u2019espace cosm\u00e9tique et en fait une v\u00e9ritable destination<\/li>\n<li data-section-id=\"174nt9k\" data-start=\"2043\" data-end=\"2114\">r\u00e9unit tous les produits dans un univers visuel coh\u00e9rent et attractif<\/li>\n<\/ul>\n<p data-start=\"2116\" data-end=\"2239\">\u00c0 la place de pr\u00e9sentoirs fragment\u00e9s, les clients b\u00e9n\u00e9ficient d\u00e9sormais d\u2019un parcours d\u2019achat clair, structur\u00e9 et intuitif.<\/p>\n<p data-start=\"2241\" data-end=\"2283\"><strong><strong>La solution est enti\u00e8rement flexible:<\/strong><\/strong><\/p>\n<ul data-start=\"2285\" data-end=\"2499\">\n<li data-section-id=\"1obqw1t\" data-start=\"2285\" data-end=\"2328\">configurations simple face et double face<\/li>\n<li data-section-id=\"1nbvxe2\" data-start=\"2329\" data-end=\"2401\">compatible avec les pr\u00e9sentoirs des principales marques de cosm\u00e9tiques<\/li>\n<li data-section-id=\"1ytlfdp\" data-start=\"2402\" data-end=\"2499\">facilement reconfigurable pour les changements saisonniers ou le lancement de nouveaux produits<\/li>\n<\/ul>\n<p data-start=\"2501\" data-end=\"2528\"><strong><strong>D\u00e9ploiement du projet:<\/strong><\/strong><\/p>\n<ul data-start=\"2530\" data-end=\"2767\">\n<li data-section-id=\"tekus0\" data-start=\"2530\" data-end=\"2578\">prototype : 1&nbsp;magasin \/ plus de 200 composants<\/li>\n<li data-section-id=\"4hnhsx\" data-start=\"2579\" data-end=\"2640\">d\u00e9ploiement pilote : 10 magasins \/ plus de 1&nbsp;400 composants<\/li>\n<li data-section-id=\"17p7zsd\" data-start=\"2641\" data-end=\"2708\">40 magasins pr\u00e9vus pour 2026, dont 6&nbsp;d\u00e9j\u00e0 en phase d\u2019installation<\/li>\n<li data-section-id=\"tk7mzs\" data-start=\"2709\" data-end=\"2767\">solution pr\u00eate pour un d\u00e9ploiement \u00e0&nbsp;plus grande \u00e9chelle<\/li>\n<\/ul>\n<p data-start=\"2769\" data-end=\"2831\"><strong><strong>L\u2019installation a&nbsp;\u00e9t\u00e9 pens\u00e9e pour une efficacit\u00e9 maximale:<\/strong><\/strong><\/p>\n<ul data-start=\"2833\" data-end=\"2951\">\n<li data-section-id=\"14zcvm3\" data-start=\"2833\" data-end=\"2871\">remplacement r\u00e9alis\u00e9 en 4&nbsp;\u00e0 6&nbsp;heures<\/li>\n<li data-section-id=\"1cw37qv\" data-start=\"2872\" data-end=\"2951\">transformation compl\u00e8te pendant la nuit, sans perturber l\u2019activit\u00e9 du magasin<\/li>\n<\/ul>\n<h3 data-section-id=\"q5tmwv\" data-start=\"2953\" data-end=\"2970\">Les r\u00e9sultats<\/h3>\n<p data-start=\"2972\" data-end=\"3035\">La mise en \u0153uvre a&nbsp;g\u00e9n\u00e9r\u00e9 des r\u00e9sultats imm\u00e9diats et visibles&nbsp;:<\/p>\n<ul data-start=\"3037\" data-end=\"3488\">\n<li data-section-id=\"2vpna1\" data-start=\"3037\" data-end=\"3108\"><strong><strong>Croissance des ventes<\/strong><\/strong> \u2013 hausse significative apr\u00e8s l\u2019installation<\/li>\n<li data-section-id=\"17atvwo\" data-start=\"3109\" data-end=\"3219\"><strong><strong>Visibilit\u00e9 renforc\u00e9e<\/strong><\/strong> \u2013 les cosm\u00e9tiques sont devenus une cat\u00e9gorie clairement identifiable et distinctive<\/li>\n<li data-section-id=\"17igr6x\" data-start=\"3220\" data-end=\"3320\"><strong><strong>Exp\u00e9rience client am\u00e9lior\u00e9e<\/strong><\/strong> \u2013 agencement intuitif et navigation plus facile entre les produits<\/li>\n<li data-section-id=\"1ebi228\" data-start=\"3321\" data-end=\"3397\"><strong><strong>Coh\u00e9rence<\/strong><\/strong> \u2013 une identit\u00e9 visuelle unifi\u00e9e dans l\u2019ensemble des magasins<\/li>\n<li data-section-id=\"13ebsrt\" data-start=\"3398\" data-end=\"3488\"><strong><strong>Efficacit\u00e9 op\u00e9rationnelle<\/strong><\/strong> \u2013 d\u00e9ploiement rapide avec un impact minimal sur l\u2019activit\u00e9<\/li>\n<\/ul>\n<p data-start=\"3490\" data-end=\"3563\"><strong><strong>Le projet a&nbsp;\u00e9galement \u00e9t\u00e9 reconnu par les professionnels du secteur:<\/strong><\/strong><\/p>\n<p data-start=\"3565\" data-end=\"3736\">Le pr\u00e9sentoir Make-Up a&nbsp;\u00e9t\u00e9 nomm\u00e9 <strong><strong>finaliste des POPAI Awards 2025<\/strong><\/strong>, confirmant la qualit\u00e9 de la solution en mati\u00e8re de design, de fonctionnalit\u00e9 et d\u2019impact commercial.<\/p>\n<h3 data-section-id=\"1x36zqb\" data-start=\"3738\" data-end=\"3759\">T\u00e9moignage client<\/h3>\n<p data-start=\"3761\" data-end=\"3831\">Le client s\u2019est d\u00e9clar\u00e9 tr\u00e8s satisfait, notamment en ce qui concerne&nbsp;:<\/p>\n<ul data-start=\"3833\" data-end=\"4058\">\n<li data-section-id=\"ic4svx\" data-start=\"3833\" data-end=\"3870\"><strong><strong>la croissance rapide des ventes<\/strong><\/strong><\/li>\n<li data-section-id=\"3pjvhu\" data-start=\"3871\" data-end=\"3937\"><strong>l\u2019am\u00e9lioration significative de la pr\u00e9sentation des produits<\/strong><\/li>\n<li data-section-id=\"jpo4yx\" data-start=\"3938\" data-end=\"3989\"><strong>la simplicit\u00e9 et la rapidit\u00e9 de mise en&nbsp;\u0153uvre<\/strong><\/li>\n<li data-section-id=\"1fea8qm\" data-start=\"3990\" data-end=\"4058\"><strong>la flexibilit\u00e9 permettant de futures adaptations et extensions<\/strong><\/li>\n<\/ul>\n<h3 data-section-id=\"113gosd\" data-start=\"4060\" data-end=\"4103\">Comment pouvons-nous vous accompagner&nbsp;?<\/h3>\n<p data-start=\"4105\" data-end=\"4121\">Vous souhaitez :<\/p>\n<ul data-start=\"4123\" data-end=\"4319\">\n<li data-section-id=\"1bqa391\" data-start=\"4123\" data-end=\"4193\">transformer une cat\u00e9gorie \u00ab cach\u00e9e \u00bb en v\u00e9ritable moteur de ventes&nbsp;?<\/li>\n<li data-section-id=\"1xtxsw3\" data-start=\"4194\" data-end=\"4260\">apporter davantage de coh\u00e9rence \u00e0&nbsp;un environnement multimarque&nbsp;?<\/li>\n<li data-section-id=\"152cutp\" data-start=\"4261\" data-end=\"4319\">moderniser vos magasins sans interrompre leur activit\u00e9&nbsp;?<\/li>\n<\/ul>\n<p data-start=\"4321\" data-end=\"4445\">Nous concevons et r\u00e9alisons des solutions retail qui associent <strong><strong>impact visuel, fonctionnalit\u00e9 et rapidit\u00e9 de d\u00e9ploiement.<\/strong><\/strong><\/p>\n<h3><a href=\"https:\/\/www.eden-retail.com\/fr\/nouveautes\/\" target=\"_blank\" rel=\"noopener\">Autres projets<\/a><\/h3>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/img-4786.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/img-4786.JPG\" type=\"image\/jpeg\" width=\"3000\" height=\"2250\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Pr\u00e9sentoir de maquillage modulaire install\u00e9 dans un magasin Super-Pharm, cr\u00e9ant un espace cosm\u00e9tique clairement d\u00e9limit\u00e9 et visuellement coh\u00e9rent.<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/image000001.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/image000001.jpeg\" type=\"image\/jpeg\" width=\"564\" height=\"423\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Une destination cosm\u00e9tique qui se d\u00e9marque : le nouveau pr\u00e9sentoir modulaire apporte clart\u00e9, coh\u00e9rence et visibilit\u00e9 \u00e0 la cat\u00e9gorie maquillage.<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/img-20251127-wa0001.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/img-20251127-wa0001.jpg\" type=\"image\/jpeg\" width=\"1200\" height=\"1600\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Pr\u00e9sentoir de maquillage \u2013 POPAI 2025<\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":8541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-10607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in 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