{"id":10467,"date":"2026-08-12T14:59:19","date_gmt":"2026-08-12T12:59:19","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=10467"},"modified":"2026-08-12T14:59:24","modified_gmt":"2026-08-12T12:59:24","slug":"primark-deploiement-mondial-de-la-gamme-performance-wear","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/fr\/primark-deploiement-mondial-de-la-gamme-performance-wear\/","title":{"rendered":"Primark : d\u00e9ploiement mondial de la gamme Performance Wear"},"content":{"rendered":"        <div id=\"component-6dc5435057b5b6c9c144bbd7cdc15104\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><h3 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"x0t5u7\" data-start=\"62\" data-end=\"84\">\u00c0 propos du client<\/h3>\n<p data-start=\"86\" data-end=\"535\">Primark est l\u2019un des principaux <strong><strong>retailers internationaux de mode<\/strong><\/strong>, employant plus de 80 000 collaborateurs dans 17 pays en Europe et aux \u00c9tats-Unis. Fond\u00e9e en Irlande en 1969 sous la marque Penneys, l\u2019enseigne a&nbsp;pour ambition de proposer des produits accessibles \u00e0&nbsp;tous, allant des essentiels du quotidien de qualit\u00e9 aux collections tendance pour femmes, hommes et enfants, ainsi qu\u2019aux produits de beaut\u00e9, articles pour la maison et accessoires.<\/p>\n<p data-start=\"537\" data-end=\"770\">Avec un <strong><strong>portefeuille en pleine expansion qui inclut d\u00e9sormais les v\u00eatements de sport et de performance<\/strong><\/strong>, Primark continue de diversifier son offre afin de r\u00e9pondre aux besoins de ses clients sur de nombreux march\u00e9s internationaux.<\/p>\n<h3 data-section-id=\"1nqkkso\" data-start=\"772\" data-end=\"789\">Notre mission<\/h3>\n<p data-start=\"791\" data-end=\"1046\">Face \u00e0&nbsp;l\u2019\u00e9volution des comportements des consommateurs vers des modes de vie plus sains et \u00e0&nbsp;l\u2019essor des activit\u00e9s de loisirs, Primark a&nbsp;identifi\u00e9 <strong><strong>l\u2019opportunit\u00e9 de cr\u00e9er un espace d\u00e9di\u00e9 aux v\u00eatements de sport et de performance<\/strong><\/strong> au sein de ses magasins.<\/p>\n<p data-start=\"1048\" data-end=\"1152\">Apr\u00e8s un test concluant dans 50 magasins, Eden a&nbsp;\u00e9t\u00e9 s\u00e9lectionn\u00e9 pour assurer la phase 2&nbsp;du d\u00e9ploiement.<\/p>\n<p data-start=\"1154\" data-end=\"1322\">Le programme a&nbsp;consid\u00e9rablement chang\u00e9 d\u2019\u00e9chelle, <strong><strong>passant de 50 \u00e0&nbsp;150 magasins dans 17 pays<\/strong><\/strong>, augmentant ainsi \u00e0&nbsp;la fois son ampleur et sa complexit\u00e9 op\u00e9rationnelle.<\/p>\n<h4 data-start=\"1324\" data-end=\"1371\"><strong>Les principaux d\u00e9fis \u00e9taient les suivants:<\/strong><\/h4>\n<ul data-start=\"1373\" data-end=\"1953\">\n<li data-section-id=\"1quedc9\" data-start=\"1373\" data-end=\"1427\">livrer 9&nbsp;185 \u00e9l\u00e9ments d\u2019\u00e9quipement dans 150 magasins<\/li>\n<li data-section-id=\"19w5yaj\" data-start=\"1428\" data-end=\"1494\">g\u00e9rer 34 types de composants provenant de plusieurs fournisseurs<\/li>\n<li data-section-id=\"1mxxpfh\" data-start=\"1495\" data-end=\"1635\">r\u00e9partir les magasins en 16 formats (A1 \u00e0&nbsp;D4) en fonction de leur surface, de leurs contraintes d\u2019agencement et de la densit\u00e9 des produits<\/li>\n<li data-section-id=\"1wt7s3v\" data-start=\"1636\" data-end=\"1776\">garantir que chaque magasin re\u00e7oive la bonne configuration de mobilier afin d\u2019optimiser l\u2019utilisation de l\u2019espace et l\u2019impact de la marque<\/li>\n<li data-section-id=\"j8ffl7\" data-start=\"1777\" data-end=\"1858\">coordonner la logistique internationale \u00e0&nbsp;travers plusieurs vagues de livraison<\/li>\n<li data-section-id=\"z1jxd5\" data-start=\"1859\" data-end=\"1953\">maintenir la ma\u00eetrise du programme malgr\u00e9 des modifications tardives et des d\u00e9lais acc\u00e9l\u00e9r\u00e9s<\/li>\n<\/ul>\n<p data-start=\"1955\" data-end=\"2120\">Cette complexit\u00e9 n\u00e9cessitait une coordination structur\u00e9e entre les fournisseurs, les partenaires de production, les prestataires logistiques et les \u00e9quipes internes.<\/p>\n<h3 data-section-id=\"5424ie\" data-start=\"2122\" data-end=\"2140\">Notre approche<\/h3>\n<p data-start=\"2142\" data-end=\"2183\"><strong><strong>Gestion du programme de bout en&nbsp;bout<\/strong><\/strong><\/p>\n<p data-start=\"2185\" data-end=\"2369\">Eden a&nbsp;pris en charge l\u2019int\u00e9gralit\u00e9 des lots de mobilier, de la planification et de la production jusqu\u2019\u00e0 la distribution internationale et \u00e0&nbsp;la coordination des livraisons en magasin.<\/p>\n<p data-start=\"2371\" data-end=\"2399\">Notre p\u00e9rim\u00e8tre comprenait&nbsp;:<\/p>\n<ul data-start=\"2401\" data-end=\"2597\">\n<li data-section-id=\"ow88wr\" data-start=\"2401\" data-end=\"2456\">9 composants provenant de fournisseurs tiers d\u00e9sign\u00e9s<\/li>\n<li data-section-id=\"1qe7amu\" data-start=\"2457\" data-end=\"2505\">25 composants fabriqu\u00e9s et livr\u00e9s pr\u00e9assembl\u00e9s<\/li>\n<li data-section-id=\"sauz23\" data-start=\"2506\" data-end=\"2597\">la mobilisation d\u2019un fabricant europ\u00e9en privil\u00e9gi\u00e9 afin de respecter les d\u00e9lais acc\u00e9l\u00e9r\u00e9s<\/li>\n<\/ul>\n<h4 data-start=\"2599\" data-end=\"2661\"><strong><strong>Gestion structur\u00e9e de la supply chain et de la logistique<\/strong><\/strong><\/h4>\n<ul data-start=\"2663\" data-end=\"2923\">\n<li data-section-id=\"qeropx\" data-start=\"2663\" data-end=\"2705\">578 palettes exp\u00e9di\u00e9es \u00e0&nbsp;l\u2019international<\/li>\n<li data-section-id=\"10ifqx6\" data-start=\"2706\" data-end=\"2771\">15 camions d\u00e9di\u00e9s \u00e0&nbsp;la distribution au Royaume-Uni et dans l\u2019UE<\/li>\n<li data-section-id=\"4ooxq9\" data-start=\"2772\" data-end=\"2866\">35 magasins n\u00e9cessitant des livraisons d\u00e9di\u00e9es en raison de contraintes sp\u00e9cifiques sur&nbsp;site<\/li>\n<li data-section-id=\"15uitc3\" data-start=\"2867\" data-end=\"2923\">plusieurs vagues de livraison coordonn\u00e9es dans 17&nbsp;pays<\/li>\n<\/ul>\n<p data-start=\"2925\" data-end=\"3107\">Chaque magasin a&nbsp;re\u00e7u une configuration de mobilier adapt\u00e9e \u00e0&nbsp;son format, garantissant une pr\u00e9sentation coh\u00e9rente de la marque tout en tenant compte des contraintes d\u2019espace locales.<\/p>\n<h4 data-start=\"3109\" data-end=\"3151\">Accompagnement des \u00e9quipes en magasin<\/h4>\n<p data-start=\"3153\" data-end=\"3216\">Les \u00e9quipes en magasin ont r\u00e9alis\u00e9 l\u2019installation \u00e0&nbsp;l\u2019aide de&nbsp;:<\/p>\n<ul data-start=\"3218\" data-end=\"3345\">\n<li data-section-id=\"1yu3p9o\" data-start=\"3218\" data-end=\"3255\">un programme de livraison structur\u00e9<\/li>\n<li data-section-id=\"swy9rt\" data-start=\"3256\" data-end=\"3293\">des guides d\u2019installation d\u00e9taill\u00e9s<\/li>\n<li data-section-id=\"smac41\" data-start=\"3294\" data-end=\"3345\">une documentation et des supports compl\u00e9mentaires<\/li>\n<\/ul>\n<p data-start=\"3347\" data-end=\"3492\">Cette approche a&nbsp;permis d\u2019assurer une mise en \u0153uvre coh\u00e9rente dans l\u2019ensemble du r\u00e9seau, sans avoir recours \u00e0&nbsp;des \u00e9quipes d\u2019installation d\u00e9di\u00e9es.<\/p>\n<h4 data-start=\"3494\" data-end=\"3548\">Flexibilit\u00e9 op\u00e9rationnelle et gestion des risques<\/h4>\n<p data-start=\"3550\" data-end=\"3622\">Le programme a&nbsp;n\u00e9cessit\u00e9 une replanification rapide afin de r\u00e9pondre \u00e0&nbsp;:<\/p>\n<ul data-start=\"3624\" data-end=\"3755\">\n<li data-section-id=\"1o2wbhs\" data-start=\"3624\" data-end=\"3665\">des modifications tardives du programme<\/li>\n<li data-section-id=\"1avehd1\" data-start=\"3666\" data-end=\"3688\">des d\u00e9lais acc\u00e9l\u00e9r\u00e9s<\/li>\n<li data-section-id=\"l5onka\" data-start=\"3689\" data-end=\"3755\">des mises \u00e0&nbsp;jour des donn\u00e9es et des changements de configuration<\/li>\n<\/ul>\n<p data-start=\"3757\" data-end=\"3981\">Eden a&nbsp;identifi\u00e9 les risques de mani\u00e8re proactive, mis en place des mesures d\u2019att\u00e9nuation et assur\u00e9 la continuit\u00e9 de l\u2019approvisionnement afin de respecter les cr\u00e9neaux de livraison des magasins et les standards de la marque.<\/p>\n<h3 data-section-id=\"q5tmwv\" data-start=\"3983\" data-end=\"4000\">Les r\u00e9sultats<\/h3>\n<ul data-start=\"4002\" data-end=\"4408\">\n<li data-section-id=\"1gyb659\" data-start=\"4002\" data-end=\"4066\">D\u00e9ploiement r\u00e9ussi dans <strong><strong>150 magasins r\u00e9partis dans 17&nbsp;pays<\/strong><\/strong><\/li>\n<li data-section-id=\"lmh69i\" data-start=\"4067\" data-end=\"4123\">Livraison ma\u00eetris\u00e9e de <strong><strong>9&nbsp;185 \u00e9l\u00e9ments d\u2019\u00e9quipement<\/strong><\/strong><\/li>\n<li data-section-id=\"1l3ow9n\" data-start=\"4124\" data-end=\"4221\">Coordination fluide entre fournisseurs, fabricants, partenaires logistiques et \u00e9quipes internes<\/li>\n<li data-section-id=\"h3c2zk\" data-start=\"4222\" data-end=\"4308\">Un mod\u00e8le de d\u00e9ploiement \u00e9volutif, adaptable \u00e0&nbsp;<strong>16 formats de magasins diff\u00e9rents<\/strong><\/li>\n<li data-section-id=\"rgwk7b\" data-start=\"4309\" data-end=\"4408\">Une ex\u00e9cution de haute qualit\u00e9 malgr\u00e9 des d\u00e9lais serr\u00e9s et des contraintes en constante \u00e9volution<\/li>\n<\/ul>\n<p data-start=\"4410\" data-end=\"4579\"><strong data-start=\"4410\" data-end=\"4424\">R\u00e9sultat:<\/strong><br data-start=\"4424\" data-end=\"4427\">Un d\u00e9ploiement multinational ma\u00eetris\u00e9 et de haute qualit\u00e9, r\u00e9alis\u00e9 \u00e0&nbsp;grande \u00e9chelle malgr\u00e9 une complexit\u00e9 accrue et une forte pression sur le programme.<\/p>\n<h3 data-section-id=\"1qpnoio\" data-start=\"4581\" data-end=\"4620\">La valeur apport\u00e9e par le programme<\/h3>\n<ul data-start=\"4622\" data-end=\"5406\">\n<li data-section-id=\"4imxcb\" data-start=\"4622\" data-end=\"4734\">Un point de coordination unique pour la conception, la fabrication, la logistique et les livraisons en magasin<\/li>\n<li data-section-id=\"1cdlupp\" data-start=\"4735\" data-end=\"4784\">Un mod\u00e8le de d\u00e9ploiement international \u00e9volutif<\/li>\n<li data-section-id=\"1ndf7iq\" data-start=\"4785\" data-end=\"4847\">Une gestion rigoureuse des fournisseurs et des transporteurs<\/li>\n<li data-section-id=\"1lljgt3\" data-start=\"4848\" data-end=\"4972\">Une planification bas\u00e9e sur les donn\u00e9es garantissant les bons \u00e9quipements, quantit\u00e9s et configurations pour chaque magasin<\/li>\n<li data-section-id=\"162t912\" data-start=\"4973\" data-end=\"5049\">Des instructions claires permettant une mise en \u0153uvre coh\u00e9rente en magasin<\/li>\n<li data-section-id=\"mbg9e4\" data-start=\"5050\" data-end=\"5221\">Un engagement allant au-del\u00e0 du p\u00e9rim\u00e8tre initial, avec la prise en charge de t\u00e2ches suppl\u00e9mentaires de coordination et d\u2019administration afin de s\u00e9curiser les livraisons<\/li>\n<li data-section-id=\"79e86b\" data-start=\"5222\" data-end=\"5406\">Une d\u00e9marche d\u2019am\u00e9lioration continue, notamment gr\u00e2ce \u00e0&nbsp;des recommandations concernant l\u2019emballage, la pr\u00e9cision des donn\u00e9es, la gestion des changements et l\u2019implication des magasins<\/li>\n<\/ul>\n<h3 data-section-id=\"1x36zqb\" data-start=\"5408\" data-end=\"5429\">T\u00e9moignage client<\/h3>\n<p data-start=\"5431\" data-end=\"5685\">Le d\u00e9ploiement de Performance Wear a&nbsp;d\u00e9montr\u00e9 la capacit\u00e9 d\u2019Eden \u00e0&nbsp;g\u00e9rer des programmes internationaux complexes \u00e0&nbsp;grande \u00e9chelle, renfor\u00e7ant la confiance dans notre aptitude \u00e0&nbsp;piloter des transformations retail multinationales avec pr\u00e9cision et agilit\u00e9.<\/p>\n<h3 data-section-id=\"113gosd\" data-start=\"5687\" data-end=\"5730\">Comment pouvons-nous vous accompagner&nbsp;?<\/h3>\n<p data-start=\"5732\" data-end=\"5871\">Les programmes retail deviennent de plus en plus complexes : davantage de formats, davantage de march\u00e9s et des d\u00e9lais toujours plus courts.<\/p>\n<p data-start=\"5873\" data-end=\"6016\">Que vous souhaitiez tester un nouveau concept ou le d\u00e9ployer \u00e0&nbsp;grande \u00e9chelle sur plusieurs march\u00e9s internationaux, Eden vous accompagne avec&nbsp;:<\/p>\n<ul data-start=\"6018\" data-end=\"6283\">\n<li data-section-id=\"s53jk2\" data-start=\"6018\" data-end=\"6067\">une coordination du d\u00e9ploiement de bout en&nbsp;bout<\/li>\n<li data-section-id=\"owr01h\" data-start=\"6068\" data-end=\"6111\">une gestion structur\u00e9e de la supply chain<\/li>\n<li data-section-id=\"3mv6yc\" data-start=\"6112\" data-end=\"6151\">des solutions de production flexibles<\/li>\n<li data-section-id=\"3vhkwa\" data-start=\"6152\" data-end=\"6197\">une gestion de la logistique internationale<\/li>\n<li data-section-id=\"1vgt0pk\" data-start=\"6198\" data-end=\"6283\">une planification bas\u00e9e sur les donn\u00e9es et un accompagnement des \u00e9quipes en magasin<\/li>\n<\/ul>\n<p data-start=\"6285\" data-end=\"6383\" data-is-last-node data-is-only-node><strong><strong>Vous pr\u00e9parez votre prochain d\u00e9ploiement international ? Nous sommes pr\u00eats \u00e0&nbsp;vous accompagner.<\/strong><\/strong><\/p>\n<h3><a href=\"https:\/\/www.eden-retail.com\/fr\/nouveautes\/\" target=\"_blank\" rel=\"noopener\">Autres projets<\/a><\/h3>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/primark-performance-wear-global-rollout.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/primark-performance-wear-global-rollout.jpeg\" type=\"image\/jpeg\" width=\"899\" height=\"1599\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">#image_title<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/f27c035b-e56a-4d88-bc9d-357719bb300d.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/f27c035b-e56a-4d88-bc9d-357719bb300d.jpeg\" type=\"image\/jpeg\" width=\"899\" height=\"1599\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Primark : un d\u00e9ploiement multinational ma\u00eetris\u00e9 et de haute qualit\u00e9, r\u00e9alis\u00e9 \u00e0 grande \u00e9chelle<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/primark-performance-e1771494867168.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/primark-performance-e1771494867168.jpeg\" type=\"image\/jpeg\" width=\"2250\" height=\"3000\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">#image_title<\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":8541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-10467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com 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