{"id":10324,"date":"2026-08-12T13:23:31","date_gmt":"2026-08-12T11:23:31","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=10324"},"modified":"2026-08-12T13:23:37","modified_gmt":"2026-08-12T11:23:37","slug":"departement-sante-et-beaute-dasda-transformer-lexperience-dachat-sante-et-beaute","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/fr\/departement-sante-et-beaute-dasda-transformer-lexperience-dachat-sante-et-beaute\/","title":{"rendered":"D\u00e9partement Sant\u00e9 et Beaut\u00e9 d\u2019ASDA : transformer l\u2019exp\u00e9rience d\u2019achat Sant\u00e9 et Beaut\u00e9"},"content":{"rendered":"        <div id=\"component-abee31ee38c8955a0ed0060903601edc\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><h3 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"x0t5u7\" data-start=\"89\" data-end=\"111\">\u00c0 propos du client<\/h3>\n<p data-start=\"113\" data-end=\"429\">ASDA est l\u2019une des principales cha\u00eenes de supermarch\u00e9s au Royaume-Uni, accueillant des millions de clients \u00e0&nbsp;travers le pays. En tant qu\u2019<strong><strong>acteur majeur du secteur du retail<\/strong><\/strong>, ASDA cherche constamment \u00e0&nbsp;am\u00e9liorer l\u2019exp\u00e9rience d\u2019achat et \u00e0&nbsp;s\u2019adapter \u00e0&nbsp;l\u2019\u00e9volution des comportements et des attentes des consommateurs.<\/p>\n<h3 data-section-id=\"1nqkkso\" data-start=\"431\" data-end=\"448\">Notre mission<\/h3>\n<p data-start=\"450\" data-end=\"810\">Le secteur de la Sant\u00e9 et de la Beaut\u00e9 connaissait une transformation importante. Les habitudes d\u2019achat traditionnelles \u00e9voluaient : les consommateurs d\u00e9laissaient progressivement les commerces de centre-ville et les grands magasins au profit d\u2019un nouveau mod\u00e8le privil\u00e9giant <strong><strong>la commodit\u00e9 d\u2019une offre beaut\u00e9 directement accessible au sein des supermarch\u00e9s<\/strong><\/strong>.<\/p>\n<p data-start=\"812\" data-end=\"1006\">ASDA a&nbsp;identifi\u00e9 cette tendance et avait besoin d\u2019une solution permettant de rendre son offre Sant\u00e9 <span class=\"amp\">&amp;<\/span>&nbsp;Beaut\u00e9 plus accessible, attractive et parfaitement int\u00e9gr\u00e9e \u00e0&nbsp;son environnement alimentaire.<\/p>\n<p data-start=\"1008\" data-end=\"1243\">L\u2019enjeu \u00e9tait de cr\u00e9er un espace dans lequel les clients pourraient facilement d\u00e9couvrir et parcourir les produits de beaut\u00e9 tout en effectuant leurs courses habituelles, sans avoir \u00e0&nbsp;se rendre s\u00e9par\u00e9ment dans des magasins sp\u00e9cialis\u00e9s.<\/p>\n<h3 data-section-id=\"5424ie\" data-start=\"1245\" data-end=\"1263\">Notre approche<\/h3>\n<p data-start=\"1265\" data-end=\"1337\">Nous avons abord\u00e9 cette transformation \u00e0&nbsp;travers une strat\u00e9gie globale&nbsp;:<\/p>\n<p data-start=\"1339\" data-end=\"1549\"><strong><strong>Rapidit\u00e9 et efficacit\u00e9:<\/strong><\/strong> l\u2019ensemble du projet, de la conception \u00e0&nbsp;l\u2019installation, a&nbsp;\u00e9t\u00e9 r\u00e9alis\u00e9 en seulement <strong><strong>12 semaines<\/strong><\/strong>, un d\u00e9lai particuli\u00e8rement court pour une transformation retail de cette ampleur.<\/p>\n<p data-start=\"1551\" data-end=\"1822\"><strong><strong>Une solution compl\u00e8te de mobilier:<\/strong><\/strong> nous avons d\u00e9velopp\u00e9 une <strong><strong>nouvelle gamme de mobiliers pour l\u2019ensemble des cat\u00e9gories Sant\u00e9 <span class=\"amp\">&amp;<\/span>&nbsp;Beaut\u00e9<\/strong><\/strong>, sp\u00e9cialement con\u00e7ue pour s\u2019int\u00e9grer \u00e0&nbsp;l\u2019environnement d\u2019un supermarch\u00e9. Ces \u00e9quipements ont \u00e9t\u00e9 soigneusement d\u00e9velopp\u00e9s pour&nbsp;:<\/p>\n<ul data-start=\"1824\" data-end=\"2127\">\n<li data-section-id=\"1azmaj\" data-start=\"1824\" data-end=\"1887\">s\u2019int\u00e9grer harmonieusement \u00e0&nbsp;l\u2019agencement existant du magasin<\/li>\n<li data-section-id=\"1icsi38\" data-start=\"1888\" data-end=\"1967\">int\u00e9grer des t\u00eates de gondole attractives afin d\u2019enrichir l\u2019exp\u00e9rience client<\/li>\n<li data-section-id=\"1bgkcc2\" data-start=\"1968\" data-end=\"2021\">renforcer l\u2019attractivit\u00e9 des diff\u00e9rentes cat\u00e9gories<\/li>\n<li data-section-id=\"1d3bz0h\" data-start=\"2022\" data-end=\"2127\"><strong><strong>inciter les clients \u00e0&nbsp;s\u2019arr\u00eater et \u00e0&nbsp;d\u00e9couvrir les produits<\/strong><\/strong>, plut\u00f4t que de simplement passer devant<\/li>\n<\/ul>\n<p data-start=\"2129\" data-end=\"2401\"><strong><strong>Un design centr\u00e9 sur le client:<\/strong><\/strong> chaque \u00e9l\u00e9ment de mobilier a&nbsp;\u00e9t\u00e9 con\u00e7u en pensant au consommateur final, afin de cr\u00e9er un espace accueillant qui transforme les courses du quotidien en une v\u00e9ritable opportunit\u00e9 de d\u00e9couverte et d\u2019exploration de l\u2019univers de la beaut\u00e9.<\/p>\n<h3 data-section-id=\"q5tmwv\" data-start=\"2403\" data-end=\"2420\">Les r\u00e9sultats<\/h3>\n<p data-start=\"2422\" data-end=\"2668\">Le projet a&nbsp;permis de repositionner avec succ\u00e8s l\u2019offre Sant\u00e9 et Beaut\u00e9 d\u2019ASDA dans le paysage actuel du retail. Gr\u00e2ce \u00e0&nbsp;la cr\u00e9ation de mobiliers d\u00e9di\u00e9s et attractifs, favorisant la d\u00e9couverte et l\u2019engagement des clients, nous avons aid\u00e9 ASDA&nbsp;\u00e0&nbsp;:<\/p>\n<ul data-start=\"2670\" data-end=\"3072\">\n<li data-section-id=\"ulwdhr\" data-start=\"2670\" data-end=\"2774\">r\u00e9pondre aux nouvelles attentes des consommateurs de produits de beaut\u00e9, qui privil\u00e9gient la commodit\u00e9<\/li>\n<li data-section-id=\"kao7ja\" data-start=\"2775\" data-end=\"2855\">renforcer la visibilit\u00e9 de la cat\u00e9gorie au sein de l\u2019environnement alimentaire<\/li>\n<li data-section-id=\"anp2qi\" data-start=\"2856\" data-end=\"2971\">cr\u00e9er une exp\u00e9rience d\u2019achat attractive capable de rivaliser avec celle des enseignes sp\u00e9cialis\u00e9es dans la beaut\u00e9<\/li>\n<li data-section-id=\"1iy8diw\" data-start=\"2972\" data-end=\"3072\">\u00e9tablir un nouveau standard pour la pr\u00e9sentation des produits Sant\u00e9 <span class=\"amp\">&amp;<\/span>&nbsp;Beaut\u00e9 dans les supermarch\u00e9s<\/li>\n<\/ul>\n<p data-start=\"3074\" data-end=\"3254\">La transformation a&nbsp;\u00e9t\u00e9 r\u00e9alis\u00e9e dans les d\u00e9lais pr\u00e9vus, d\u00e9montrant notre capacit\u00e9 \u00e0&nbsp;mettre en \u0153uvre des solutions retail complexes dans des calendriers particuli\u00e8rement exigeants.<\/p>\n<h3 data-section-id=\"113gosd\" data-start=\"3256\" data-end=\"3299\">Comment pouvons-nous vous accompagner?<\/h3>\n<p data-start=\"3301\" data-end=\"3452\">Vous \u00eates confront\u00e9 \u00e0&nbsp;des d\u00e9fis similaires pour adapter votre espace de vente \u00e0&nbsp;l\u2019\u00e9volution des comportements des consommateurs ? Que vous souhaitiez&nbsp;:<\/p>\n<ul data-start=\"3454\" data-end=\"3718\">\n<li data-section-id=\"1unkyeu\" data-start=\"3454\" data-end=\"3514\">transformer une cat\u00e9gorie au sein de votre espace de&nbsp;vente<\/li>\n<li data-section-id=\"1ma4vrt\" data-start=\"3515\" data-end=\"3583\">cr\u00e9er des mobiliers attractifs favorisant l\u2019engagement des clients<\/li>\n<li data-section-id=\"1nsnh5z\" data-start=\"3584\" data-end=\"3644\">mettre en \u0153uvre une solution retail dans des d\u00e9lais serr\u00e9s<\/li>\n<li data-section-id=\"1c9ulje\" data-start=\"3645\" data-end=\"3718\">int\u00e9grer de nouvelles cat\u00e9gories de produits dans des espaces existants<\/li>\n<\/ul>\n<p data-start=\"3720\" data-end=\"4017\">Nous sommes sp\u00e9cialis\u00e9s dans la r\u00e9alisation de solutions retail compl\u00e8tes, de la conception \u00e0&nbsp;l\u2019installation. Notre \u00e9quipe exp\u00e9riment\u00e9e peut vous aider \u00e0&nbsp;cr\u00e9er des exp\u00e9riences d\u2019achat r\u00e9pondant aux attentes des consommateurs d\u2019aujourd\u2019hui tout en contribuant \u00e0&nbsp;atteindre vos objectifs commerciaux.<\/p>\n<p data-start=\"4019\" data-end=\"4129\" data-is-last-node data-is-only-node><strong><strong>Contactez-nous d\u00e8s aujourd\u2019hui pour d\u00e9couvrir comment nous pouvons transformer votre environnement retail.<\/strong><\/strong><\/p>\n<h3><a href=\"https:\/\/www.eden-retail.com\/fr\/nouveautes\/\" target=\"_blank\" rel=\"noopener\">Autres projets<\/a><\/h3>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/asda-venus-2.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/asda-venus-2.jpg\" type=\"image\/jpeg\" width=\"747\" height=\"547\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">ASDA VENUS : Nous avons d\u00e9velopp\u00e9 une nouvelle gamme de mobiliers pour l\u2019ensemble des cat\u00e9gories Sant\u00e9 &#038; Beaut\u00e9, int\u00e9grant des \u00e9l\u00e9ments con\u00e7us pour enrichir l\u2019exp\u00e9rience client<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/asda-venus-1.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/asda-venus-1.jpg\" type=\"image\/jpeg\" width=\"425\" height=\"572\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Projet Venus d\u2019ASDA<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/asda-venus.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/asda-venus.jpg\" type=\"image\/jpeg\" width=\"781\" height=\"570\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">D\u00e9partement Sant\u00e9 et Beaut\u00e9 d\u2019ASDA : une nouvelle gamme de mobiliers pour l\u2019ensemble des cat\u00e9gories Sant\u00e9 &#038; Beaut\u00e9, avec des \u00e9l\u00e9ments con\u00e7us pour enrichir l\u2019exp\u00e9rience client<\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":8541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-10324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"D\u00e9couvrez comment Eden a transform\u00e9 l\u2019espace Sant\u00e9 &amp; Beaut\u00e9 d\u2019ASDA avec un nouveau mobilier retail con\u00e7u et install\u00e9 en seulement 12 semaines au 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