{"id":9849,"date":"2025-09-30T13:57:25","date_gmt":"2025-09-30T11:57:25","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=9849"},"modified":"2025-09-30T13:58:52","modified_gmt":"2025-09-30T11:58:52","slug":"revoluce-primark-preloved-prukopnik-cirkularni-mody-v-manchesteru","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/cs\/revoluce-primark-preloved-prukopnik-cirkularni-mody-v-manchesteru\/","title":{"rendered":"Revoluce Primark Preloved: Pr\u016fkopn\u00edk cirkul\u00e1rn\u00ed m\u00f3dy v Manchesteru"},"content":{"rendered":"        <div id=\"component-ec14cc2eb7b4a59eaeb30572f4ed4a50\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><h3>Primark<\/h3>\n<p>Primark je <strong><strong>p\u0159edn\u00ed mezin\u00e1rodn\u00ed maloobchodn\u00ed \u0159et\u011bzec s&nbsp;od\u011bvy<\/strong><\/strong>, kter\u00fd zam\u011bstn\u00e1v\u00e1 v\u00edce ne\u017e 80 000 zam\u011bstnanc\u016f v&nbsp;17 zem\u00edch Evropy a&nbsp;USA. Spole\u010dnost zalo\u017een\u00e1 v&nbsp;Irsku v&nbsp;roce 1969 pod zna\u010dkou Penneys si klade za c\u00edl poskytovat cenov\u011b dostupn\u00e9 mo\u017enosti pro ka\u017ed\u00e9ho \u2013 od kvalitn\u00edch ka\u017edodenn\u00edch z\u00e1klad\u016f po v\u00fdrazn\u00fd styl nap\u0159\u00ed\u010d d\u00e1msk\u00fdm, p\u00e1nsk\u00fdm a&nbsp;d\u011btsk\u00fdm oble\u010den\u00edm, stejn\u011b jako kosmetiku, dom\u00e1c\u00ed pot\u0159eby a&nbsp;dopl\u0148ky. S&nbsp;<strong><strong>roz\u0161i\u0159uj\u00edc\u00edm se portfoliem, kter\u00e9 zahrnuje br\u00fdle a&nbsp;slune\u010dn\u00ed br\u00fdle<\/strong><\/strong>, <strong><strong>Primark pokra\u010duje v&nbsp;diverzifikaci sv\u00e9 nab\u00eddky<\/strong><\/strong>, aby uspokojil komplexn\u00ed pot\u0159eby z\u00e1kazn\u00edk\u016f nap\u0159\u00ed\u010d mnoha mezin\u00e1rodn\u00edmi trhy.<\/p>\n<h3>Co jsme \u0159e\u0161ili:<\/h3>\n<p class=\"whitespace-normal break-words\">Maloobchodn\u00ed prost\u0159ed\u00ed proch\u00e1z\u00ed z\u00e1sadn\u00edm posunem sm\u011brem k&nbsp;udr\u017eiteln\u00fdm n\u00e1kupn\u00edm praktik\u00e1m. P\u0159edpokl\u00e1d\u00e1 se, \u017ee evropsk\u00fd trh s&nbsp;pou\u017eit\u00fdm zbo\u017e\u00edm dos\u00e1hne do roku 2035 hodnoty 116,6 miliardy dolar\u016f. <strong><strong>Maloobchodn\u00edci tak \u010del\u00ed v\u00fdzv\u011b p\u0159izp\u016fsobit se rostouc\u00ed spot\u0159ebitelsk\u00e9 popt\u00e1vce po \u0159e\u0161en\u00edch cirkul\u00e1rn\u00ed m\u00f3dy<\/strong><\/strong>. Tradi\u010dn\u00ed obchodn\u00ed modely je t\u0159eba transformovat tak, aby zachytily trend. 85&nbsp;% mlad\u00fdch Evropan\u016f do 34 let u\u017e nakupuje pou\u017eit\u00e9 zbo\u017e\u00ed online. Je pot\u0159eba oslovit 31&nbsp;% t\u011bch, kdo nakupuj\u00ed pou\u017eit\u00e9 zbo\u017e\u00ed kv\u016fli \u00faspo\u0159e pen\u011bz, 25&nbsp;%, kte\u0159\u00ed up\u0159ednost\u0148uj\u00ed environment\u00e1ln\u00ed pov\u011bdom\u00ed, a&nbsp;26&nbsp;%, kte\u0159\u00ed oce\u0148uj\u00ed digit\u00e1ln\u00ed dostupnost.<\/p>\n<h3>Jak v\u0161e prob\u00edhalo:<\/h3>\n<h3 class=\"text-lg font-bold text-text-100 mt-1 -mb-1.5\">Implementace konceptu Primark Presents Pre-Loved<\/h3>\n<p class=\"whitespace-normal break-words\">Primark spustil pr\u016flomov\u00fd koncept Primark Presents Pre-Loved v&nbsp;Manchesteru, co\u017e p\u0159edstavuje pr\u016fkopnick\u00fd krok sm\u011brem k&nbsp;cirkul\u00e1rn\u00edmu maloobchodu s&nbsp;m\u00f3dou. Tento inovativn\u00ed p\u0159\u00edstup reprezentuje z\u00e1vazek prodejce k&nbsp;udr\u017eiteln\u00fdm praktik\u00e1m p\u0159i sou\u010dasn\u00e9m pln\u011bn\u00ed vyv\u00edjej\u00edc\u00edch se o\u010dek\u00e1v\u00e1n\u00ed spot\u0159ebitel\u016f.<\/p>\n<p class=\"whitespace-normal break-words\">Proces v\u00fdvoje zahrnoval komplexn\u00ed anal\u00fdzu trhu, kter\u00e1 odhalila, \u017ee <strong><strong>evropsk\u00fd trh s&nbsp;repasovanou m\u00f3dou se m\u00e1 do roku 2030 zv\u00fd\u0161it z&nbsp;16 miliard eur na 26 miliard eur<\/strong><\/strong>. Konkr\u00e9tn\u011b ve Velk\u00e9 Brit\u00e1nii vzrostly pr\u016fm\u011brn\u00e9 v\u00fddaje za pou\u017eit\u00e9 zbo\u017e\u00ed za p\u011bt let p\u016fsobiv\u00fdch 113&nbsp;%, co\u017e demonstruje v\u00fdznamnou p\u0159\u00edle\u017eitost v&nbsp;tomto sektoru.<\/p>\n<p class=\"whitespace-normal break-words\">TeamEden UK m\u011bl tu \u010dest pomoci Primarku p\u0159iv\u00e9st tento revolu\u010dn\u00ed projekt k&nbsp;\u017eivotu a&nbsp;podporoval ka\u017edou f\u00e1zi od kreativn\u00edho designu p\u0159es prototypov\u00e1n\u00ed a\u017e po fin\u00e1ln\u00ed implementaci. Spole\u010dn\u00fd p\u0159\u00edstup zajistil, \u017ee <strong><strong>koncept nejen splnil provozn\u00ed po\u017eadavky, ale tak\u00e9 poskytl v\u00fdjime\u010dnou z\u00e1kaznickou zku\u0161enost<\/strong><\/strong>, kter\u00e1 odpov\u00edd\u00e1 modern\u00edmu n\u00e1kupn\u00edmu chov\u00e1n\u00ed.<\/p>\n<h3 class=\"text-lg font-bold text-text-100 mt-1 -mb-1.5\">Strategick\u00e9 tr\u017en\u00ed um\u00edst\u011bn\u00ed<\/h3>\n<p class=\"whitespace-normal break-words\">Anal\u00fdza dat o&nbsp;chov\u00e1n\u00ed spot\u0159ebitel\u016f Primarku identifikovala kl\u00ed\u010dov\u00e9 p\u0159\u00edle\u017eitosti na trhu s&nbsp;pou\u017eit\u00fdm zbo\u017e\u00edm:<\/p>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><strong><strong>C\u00edlen\u00ed na 85&nbsp;% mlad\u00fdch z\u00e1kazn\u00edk\u016f<\/strong><\/strong> aktivn\u011b hledaj\u00edc\u00edch mo\u017enosti pou\u017eit\u00e9ho zbo\u017e\u00ed<\/li>\n<li class=\"whitespace-normal break-words\">Vytvo\u0159en\u00ed dal\u0161\u00edho proudu p\u0159\u00edjm\u016f, kter\u00fd dopl\u0148uje, nikoli konkuruje tradi\u010dn\u00edmu maloobchodu<\/li>\n<li class=\"whitespace-normal break-words\"><strong><strong>Budov\u00e1n\u00ed loajality zna\u010dky<\/strong><\/strong> prost\u0159ednictv\u00edm udr\u017eiteln\u00fdch maloobchodn\u00edch praktik, kter\u00e9 zvy\u0161uj\u00ed frekvenci n\u00e1v\u0161t\u011bv a&nbsp;dobu str\u00e1venou na prodejn\u011b<\/li>\n<li class=\"whitespace-normal break-words\"><strong><strong>Pos\u00edlen\u00ed image zna\u010dky<\/strong><\/strong> v&nbsp;souladu s&nbsp;rostouc\u00ed preferenc\u00ed z\u00e1kazn\u00edk\u016f pro environment\u00e1ln\u011b odpov\u011bdn\u00e9 prodejce<\/li>\n<\/ul>\n<h3>Jak to dopadlo:<\/h3>\n<p class=\"whitespace-normal break-words\">Uveden\u00ed Primark Presents Pre-Loved p\u0159edstavuje v\u00edce ne\u017e jen nov\u00fd maloobchodn\u00ed koncept \u2013 je to <strong><strong>z\u00e1sadn\u00ed posun sm\u011brem k&nbsp;cirkul\u00e1rn\u00ed m\u00f3d\u011b<\/strong><\/strong>, kter\u00fd stav\u00ed Primark do \u010dela udr\u017eiteln\u00e9 inovace v&nbsp;maloobchod\u011b.<\/p>\n<h3 class=\"text-lg font-bold text-text-100 mt-1 -mb-1.5\">Tr\u017en\u00ed veden\u00ed v&nbsp;cirkul\u00e1rn\u00ed m\u00f3d\u011b<\/h3>\n<p class=\"whitespace-normal break-words\">Primark se etabloval jako pr\u016fkopn\u00edk v&nbsp;mainstreamov\u00e9 cirkul\u00e1rn\u00ed m\u00f3d\u011b a&nbsp;dok\u00e1zal, \u017ee <strong><strong>pou\u017eit\u00e9 zbo\u017e\u00ed nen\u00ed jen trend, ale revoluce, kter\u00e1 nav\u017edy m\u011bn\u00ed maloobchod<\/strong><\/strong>. Koncept dokazuje, \u017ee kvalitn\u00ed pou\u017eit\u00e9 polo\u017eky nejsou \u201ehor\u0161\u00ed\u201c ne\u017e nov\u00e9 \u2013 jsou lep\u0161\u00ed volbou pro uv\u011bdom\u011bl\u00e9 spot\u0159ebitele.<\/p>\n<h3 class=\"text-lg font-bold text-text-100 mt-1 -mb-1.5\"><strong>Roz\u0161\u00ed\u0159en\u00e1 z\u00e1kaznick\u00e1 z\u00e1kladna<\/strong><\/h3>\n<p class=\"whitespace-normal break-words\">Iniciativa \u00fasp\u011b\u0161n\u011b oslovila rostouc\u00ed trh nakupuj\u00edc\u00edch zam\u011b\u0159en\u00fdch na udr\u017eitelnost, zejm\u00e9na mlad\u00fdch Evropan\u016f, kte\u0159\u00ed p\u0159edstavuj\u00ed budoucnost maloobchodn\u00ed spot\u0159eby. Tento strategick\u00fd krok umo\u017e\u0148uje Primarku zachytit nov\u00e9 tr\u017en\u00ed segmenty p\u0159i sou\u010dasn\u00e9m posilov\u00e1n\u00ed vztah\u016f se st\u00e1vaj\u00edc\u00edmi z\u00e1kazn\u00edky.<\/p>\n<h3 class=\"text-lg font-bold text-text-100 mt-1 -mb-1.5\"><strong>Provozn\u00ed v\u00fdkonnost<\/strong><\/h3>\n<p class=\"whitespace-normal break-words\">Implementace uk\u00e1zala schopnost Primarku inovovat v&nbsp;r\u00e1mci sv\u00e9ho zaveden\u00e9ho maloobchodn\u00edho r\u00e1mce a&nbsp;vytvo\u0159it bezprobl\u00e9movou integraci mezi tradi\u010dn\u00edmi a&nbsp;cirkul\u00e1rn\u00edmi nab\u00eddkami m\u00f3dy. Projekt demonstruje, jak mohou zaveden\u00ed prodejci \u00fasp\u011b\u0161n\u011b p\u0159izp\u016fsobit se m\u011bn\u00edc\u00edm se po\u017eadavk\u016fm spot\u0159ebitel\u016f bez kompromitov\u00e1n\u00ed jejich z\u00e1kladn\u00edho obchodn\u00edho modelu.<\/p>\n<h3>N\u00e1zor z\u00e1kazn\u00edka<\/h3>\n<p class=\"whitespace-normal break-words\">Koncept v&nbsp;Manchesteru siln\u011b rezonoval se z\u00e1kazn\u00edky, kte\u0159\u00ed oce\u0148uj\u00ed p\u0159\u00edle\u017eitost pod\u00edlet se na cirkul\u00e1rn\u00ed m\u00f3d\u011b prost\u0159ednictv\u00edm d\u016fv\u011bryhodn\u00e9 maloobchodn\u00ed zna\u010dky. <strong><strong>Nakupuj\u00edc\u00ed p\u0159ijali my\u0161lenku, \u017ee ka\u017ed\u00fd pou\u017eit\u00fd kus m\u00e1 sv\u016fj vlastn\u00ed p\u0159\u00edb\u011bh<\/strong><\/strong>, a&nbsp;role Primarku v&nbsp;tom, aby tyto p\u0159\u00edb\u011bhy pokra\u010dovaly, byla velmi dob\u0159e p\u0159ijata.<\/p>\n<p class=\"whitespace-normal break-words\">Reakce potvrzuje v\u00fdzkum trhu ukazuj\u00edc\u00ed, \u017ee <strong><strong>modern\u00ed spot\u0159ebitel\u00e9 oce\u0148uj\u00ed zna\u010dky s&nbsp;udr\u017eiteln\u00fdm p\u0159\u00edstupem<\/strong><\/strong>, p\u0159i\u010dem\u017e mnoho z\u00e1kazn\u00edk\u016f vyj\u00e1d\u0159ilo zv\u00fd\u0161enou loajalitu v\u016f\u010di prodejc\u016fm, kte\u0159\u00ed nab\u00edzej\u00ed environment\u00e1ln\u011b odpov\u011bdn\u00e9 n\u00e1kupn\u00ed mo\u017enosti.<\/p>\n<h3>Jak m\u016f\u017eeme pomoci v\u00e1m?<\/h3>\n<p class=\"whitespace-normal break-words\">Chcete vyu\u017e\u00edt tr\u017en\u00ed p\u0159\u00edle\u017eitost v&nbsp;hodnot\u011b 116,6 miliardy dolar\u016f na trhu s&nbsp;pou\u017eit\u00fdm zbo\u017e\u00edm a&nbsp;um\u00edstit svou zna\u010dku do \u010dela cirkul\u00e1rn\u00ed m\u00f3dy? Revoluce prob\u00edh\u00e1 nyn\u00ed a&nbsp;proz\u00edrav\u00ed prodejci, kte\u0159\u00ed jednaj\u00ed dnes, povedou z\u00edt\u0159ej\u0161\u00ed udr\u017eitelnou maloobchodn\u00ed krajinu.<\/p>\n<p class=\"whitespace-normal break-words\"><strong><strong>N\u00e1\u0161 t\u00fdm se specializuje na v\u00fdvoj inovativn\u00edch koncept\u016f pou\u017eit\u00e9ho zbo\u017e\u00ed a&nbsp;cirkul\u00e1rn\u00ed m\u00f3dy p\u0159izp\u016fsoben\u00fdch va\u0161\u00ed konkr\u00e9tn\u00ed tr\u017en\u00ed pozici a&nbsp;z\u00e1kaznick\u00e9 z\u00e1kladn\u011b<\/strong><\/strong>. Od anal\u00fdzy trhu a&nbsp;v\u00fdvoje konceptu p\u0159es implementaci a&nbsp;optimalizaci pom\u00e1h\u00e1me prodejc\u016fm transformovat v\u00fdzvy udr\u017eitelnosti na konkuren\u010dn\u00ed v\u00fdhody.<\/p>\n<p class=\"whitespace-normal break-words\">Kontaktujte n\u00e1s je\u0161t\u011b dnes a&nbsp;zjist\u011bte, jak v\u00e1m m\u016f\u017eeme pomoci spustit va\u0161i iniciativu s&nbsp;pou\u017eit\u00fdm zbo\u017e\u00edm a&nbsp;z\u00edskat tak sv\u016fj pod\u00edl na tomto rychle rostouc\u00edm trhu.<\/p>\n<h2 class=\"text-xl font-bold text-text-100 mt-1 -mb-0.5\">Pro\u010d byste m\u011bli jednat nyn\u00ed?<\/h2>\n<ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\">\n<li class=\"whitespace-normal break-words\"><strong><strong>Z\u00edsk\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f<\/strong><\/strong>: 85&nbsp;% mlad\u00fdch z\u00e1kazn\u00edk\u016f aktivn\u011b hled\u00e1 mo\u017enosti pou\u017eit\u00e9ho zbo\u017e\u00ed<\/li>\n<li class=\"whitespace-normal break-words\"><strong><strong>Diverzifikace p\u0159\u00edjm\u016f<\/strong><\/strong>: Koncepty pou\u017eit\u00e9ho zbo\u017e\u00ed vytv\u00e1\u0159\u00ed dal\u0161\u00ed zdroje p\u0159\u00edjm\u016f<\/li>\n<li class=\"whitespace-normal break-words\"><strong><strong>Diferenciace zna\u010dky<\/strong><\/strong>: Udr\u017eiteln\u00e9 p\u0159\u00edstupy st\u00e1le v\u00edce ovliv\u0148uj\u00ed preference z\u00e1kazn\u00edk\u016f<\/li>\n<li class=\"whitespace-normal break-words\"><strong><strong>Provozn\u00ed v\u00fdhody<\/strong><\/strong>: Koncepty cirkul\u00e1rn\u00ed m\u00f3dy \u010dasto zvy\u0161uj\u00ed zapojen\u00ed a&nbsp;loajalitu z\u00e1kazn\u00edk\u016f<\/li>\n<\/ul>\n<p class=\"whitespace-normal break-words\">Cirkul\u00e1rn\u00ed m\u00f3da nen\u00ed budoucnost \u2013 je to p\u0159\u00edtomnost. A&nbsp;stejn\u011b jako Primark, progresivn\u00ed prodejci ukazuj\u00ed cestu&nbsp;vp\u0159ed.<\/p>\n<p><a href=\"https:\/\/www.eden-retail.com\/cs\/case-studies\/\" target=\"_blank\" rel=\"noopener\">Dal\u0161\u00ed p\u0159\u00edpadov\u00e9 studie<\/a><\/p>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/1752683650722.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/1752683650722.jpg\" type=\"image\/jpeg\" width=\"1537\" height=\"1152\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Ka\u017ed\u00fd pou\u017eit\u00fd kousek m\u00e1 sv\u016fj p\u0159\u00edb\u011bh. A je kr\u00e1sn\u00e9 b\u00fdt sou\u010d\u00e1st\u00ed projekt\u016f, kter\u00e9 pom\u00e1haj\u00ed t\u011bmto p\u0159\u00edb\u011bh\u016fm pokra\u010dovat.<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/1752683650798.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/1752683650798.jpg\" type=\"image\/jpeg\" width=\"1041\" height=\"1389\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Preloved neboli pou\u017eit\u00e9 zbo\u017e\u00ed u\u017e nen\u00ed jen trend \u2013 je to revoluce, kter\u00e1 nav\u017edy m\u011bn\u00ed maloobchod<\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":8539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-9849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-cs"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts\/9849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/comments?post=9849"}],"version-history":[{"count":4,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts\/9849\/revisions"}],"predecessor-version":[{"id":9870,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts\/9849\/revisions\/9870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/media\/8539"}],"wp:attachment":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/media?parent=9849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/categories?post=9849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/tags?post=9849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}