{"id":8579,"date":"2025-01-30T11:40:16","date_gmt":"2025-01-30T10:40:16","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=8579"},"modified":"2025-02-18T09:47:57","modified_gmt":"2025-02-18T08:47:57","slug":"primark-scos-modernizace-pokladnich-zkusenosti-v-srdci-londyna","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/cs\/primark-scos-modernizace-pokladnich-zkusenosti-v-srdci-londyna\/","title":{"rendered":"Primark SCO&#8217;s: Modernizace pokladn\u00edch zku\u0161enost\u00ed v srdci Lond\u00fdna"},"content":{"rendered":"        <div id=\"component-c39901bfad32ff4234898335dc7e9a96\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><h3>O Primarku<\/h3>\n<p>Primark je p\u0159edn\u00ed mezin\u00e1rodn\u00ed maloobchodn\u00edk s&nbsp;od\u011bvy, zam\u011bstn\u00e1vaj\u00edc\u00ed v\u00edce ne\u017e 80 000 zam\u011bstnanc\u016f ve 17 zem\u00edch Evropy a&nbsp;USA. Zalo\u017een v&nbsp;Irsku v&nbsp;roce 1969 pod zna\u010dkou Penneys, Primark si klade za c\u00edl poskytovat cenov\u011b dostupn\u00e9 mo\u017enosti pro ka\u017ed\u00e9ho, od kvalitn\u00edch z\u00e1kladn\u00edch pot\u0159eb pro ka\u017edodenn\u00ed no\u0161en\u00ed po v\u00fdrazn\u00fd styl pro \u017eeny, mu\u017ee a&nbsp;d\u011bti, stejn\u011b jako kr\u00e1su, dom\u00e1c\u00ed pot\u0159eby a&nbsp;dopl\u0148ky. (<a href=\"https:\/\/corporate.primark.com\/en-gb\/a\/about-us\/who-we-are\" target=\"_blank\" rel=\"noopener\">Primark Corporate<\/a>)<\/p>\n<h3>Co jsme \u0159e\u0161ili:<\/h3>\n<p>Primark zjistil, \u017ee je \u010das na zm\u011bnu. V&nbsp;obchodech, kde b\u00fdv\u00e1 nejv\u011bt\u0161\u00ed n\u00e1por z\u00e1kazn\u00edk\u016f, se dlouh\u00e9 \u010dek\u00e1n\u00ed u&nbsp;pokladen st\u00e1valo probl\u00e9mem, kter\u00fd zhor\u0161oval n\u00e1kupn\u00ed z\u00e1\u017eitek. Tradi\u010dn\u00ed pokladny s&nbsp;obsluhou u\u017e b\u011bhem \u0161pi\u010dek nesta\u010dily a&nbsp;z\u00e1kazn\u00edci se za\u010dali c\u00edtit frustrovan\u00ed. Proto se Primark rozhodl p\u0159in\u00e9st inovaci, kter\u00e1 urychl\u00ed proces a&nbsp;zv\u00fd\u0161\u00ed spokojenost ka\u017ed\u00e9ho, kdo u&nbsp;nich nakupuje.<\/p>\n<h3>Jak v\u0161e prob\u00edhalo:<\/h3>\n<ul>\n<li><strong><strong>Implementace samoobslu\u017en\u00fdch pokladen:<\/strong><\/strong><\/li>\n<\/ul>\n<p>Primark zavedl syst\u00e9my samoobslu\u017en\u00fdch pokladen (SCO) ve vybran\u00fdch obchodech, co\u017e umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm skenovat a&nbsp;platit za zbo\u017e\u00ed nez\u00e1visle, \u010d\u00edm\u017e zefektivnil proces placen\u00ed a&nbsp;omezil fronty. (<a href=\"https:\/\/retailtechinnovationhub.com\/home\/2024\/3\/11\/welcome-to-our-future-primark-continues-self-service-checkouts-roll-out-amidst-big-uk-stores-investment?\" target=\"_blank\" rel=\"noopener\">Retail Technology Innovation Hub<\/a>)<\/p>\n<ul>\n<li><strong><strong>F\u00e1zov\u00e1 strategie zav\u00e1d\u011bn\u00ed:<\/strong><\/strong><\/li>\n<\/ul>\n<p>Roz\u0161i\u0159ov\u00e1n\u00ed za\u010dalo s&nbsp;testov\u00e1n\u00edm v&nbsp;obchodech v&nbsp;Sheffieldu, Northamptonu, West Bromwichi a&nbsp;Kingstonu. Na z\u00e1klad\u011b pozitivn\u00edch ohlas\u016f se iniciativa roz\u0161\u00ed\u0159ila na dal\u0161\u00ed m\u00edsta, v\u010detn\u011b Milton Keynes, Basingstoke a&nbsp;Stockportu. (<a href=\"https:\/\/retailtechinnovationhub.com\/home\/2024\/3\/11\/welcome-to-our-future-primark-continues-self-service-checkouts-roll-out-amidst-big-uk-stores-investment?\" target=\"_blank\" rel=\"noopener\">Retail Technology Innovation Hub<\/a>)<\/p>\n<ul>\n<li><strong><strong>P\u0159izp\u016fsoben\u00e9 \u0159e\u0161en\u00ed:<\/strong><\/strong><\/li>\n<\/ul>\n<p>Primark se zam\u011b\u0159il na detailn\u00ed anal\u00fdzu, kdy, jak a&nbsp;co z\u00e1kazn\u00edci nakupuj\u00ed \u2013 podle \u010dasu dne, sez\u00f3ny a&nbsp;velikosti n\u00e1kupn\u00edho ko\u0161\u00edku. D\u00edky t\u011bmto dat\u016fm dok\u00e1zali nastavit ide\u00e1ln\u00ed mix obsluhovan\u00fdch a&nbsp;samoobslu\u017en\u00fdch pokladen pro ka\u017ed\u00fd obchod. Tento chytr\u00fd p\u0159\u00edstup zefektivnil cel\u00fd pokladn\u00ed proces, u\u0161et\u0159il \u010das z\u00e1kazn\u00edk\u016fm i&nbsp;zam\u011bstnanc\u016fm a&nbsp;v\u00fdrazn\u011b zlep\u0161il celkov\u00fd chod obchodu. (<a href=\"https:\/\/retail-optimiser.de\/en\/primark-massively-expands-self-checkouts-and-clickcollect\/\" target=\"_blank\" rel=\"noopener\">Retail Optimiser<\/a>)<\/p>\n<h3>Jak to dopadlo:<\/h3>\n<ul>\n<li><strong><strong>Sn\u00ed\u017een\u00ed \u010dekac\u00edch dob<\/strong><\/strong>: Zaveden\u00ed syst\u00e9m\u016f SCO v\u00fdznamn\u011b sn\u00ed\u017eilo \u010dekac\u00ed doby, co\u017e vylep\u0161ilo celkov\u00fd n\u00e1kupn\u00ed z\u00e1\u017eitek.<\/li>\n<li><strong><strong>Zv\u00fd\u0161en\u00e1 spokojenost z\u00e1kazn\u00edk\u016f<\/strong><\/strong>: Z\u00e1kazn\u00edci ocenili rychlej\u0161\u00ed a&nbsp;efektivn\u011bj\u0161\u00ed proces pokladny, co\u017e vedlo k&nbsp;vy\u0161\u0161\u00ed \u00farovni spokojenosti.<\/li>\n<li><strong><strong>Opera\u010dn\u00ed efektivita<\/strong><\/strong>: Optimalizovan\u00e1 sm\u011bs samoobslu\u017en\u00fdch a&nbsp;obsluhovan\u00fdch pokladen zlep\u0161ila alokaci person\u00e1lu a&nbsp;provoz obchodu.<\/li>\n<\/ul>\n<h3>N\u00e1zor z\u00e1kazn\u00edka<\/h3>\n<p>Z\u00e1kazn\u00edci reagovali pozitivn\u011b na samoobslu\u017en\u00e9 pokladny, zd\u016fraz\u0148uj\u00ed pohodl\u00ed a&nbsp;sn\u00ed\u017een\u00ed \u010dekac\u00ed doby. N\u011bkte\u0159\u00ed z\u00e1kazn\u00edci upozornili na pot\u0159ebu asistence b\u011bhem \u00favodn\u00ed f\u00e1ze, co\u017e bylo \u0159e\u0161eno dostupnost\u00ed person\u00e1lu k&nbsp;pomoc\u00ed z\u00e1kazn\u00edk\u016fm p\u0159i adaptaci na nov\u00fd syst\u00e9m. (<a href=\"https:\/\/www.latestdeals.co.uk\/news\/primark-revamps-checkouts-self-service-tills-20-uk-stores?\" target=\"_blank\" rel=\"noopener\">Latest Deals<\/a>)<\/p>\n<h3>Jak m\u016f\u017eeme pomoci v\u00e1m?<\/h3>\n<p>Chcete vylep\u0161it sv\u00e9 maloobchodn\u00ed operace a&nbsp;posunout spokojenost z\u00e1kazn\u00edk\u016f na novou \u00farove\u0148 d\u00edky inovativn\u00edm \u0159e\u0161en\u00edm, jako je modern\u00ed n\u00e1bytek pro samoobslu\u017en\u00e9 pokladny? N\u00e1\u0161 t\u00fdm je tu, aby v\u00e1m pomohl vytvo\u0159it \u0159e\u0161en\u00ed na m\u00edru, kter\u00e9 p\u0159esn\u011b odpov\u00edd\u00e1 va\u0161im pot\u0159eb\u00e1m. Kontaktujte n\u00e1s je\u0161t\u011b dnes a&nbsp;objevte, jak m\u016f\u017eeme zlep\u0161it n\u00e1kupn\u00ed z\u00e1\u017eitek ve va\u0161em obchod\u011b.<\/p>\n<p><a href=\"https:\/\/www.eden-retail.com\/cs\/case-studies\/\" target=\"_blank\" rel=\"noopener\">Dal\u0161\u00ed Case studies<\/a><\/p>\n<p><a href=\"https:\/\/www.eden-retail.com\/cs\/samoobsluzne-pokladny-jak-revoluce-v-maloobchodu-meni-nakupni-zkusenosti-a-jak-eden-muze-byt-vasim-klicem-k-uspechu\/\" target=\"_blank\" rel=\"noopener\">Samoobslu\u017en\u00e9 pokladny v&nbsp;Evrop\u011b<\/a><\/p>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/primark-oxford-st.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/primark-oxford-st.jpg\" type=\"image\/jpeg\" width=\"1930\" height=\"1800\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">D\u00edky n\u00e1bytku pro samoobslu\u017en\u00e9 pokladny (SCO) Eden, kter\u00fd s hrdost\u00ed vyvinuli, vyrobili a nainstalovali na\u0161i odborn\u00edci, m\u016f\u017ee Primark poskytovat rychl\u00e9 a bezprobl\u00e9mov\u00e9 slu\u017eby sv\u00fdm z\u00e1kazn\u00edk\u016fm na nejru\u0161n\u011bj\u0161\u00ed n\u00e1kupn\u00ed ulici v Evrop\u011b.<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/primark-stratford-8.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/primark-stratford-8.jpg\" type=\"image\/jpeg\" width=\"2250\" height=\"3000\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">N\u00e1bytek pro samoobslu\u017en\u00e9 pokladny Stratford &#8211; Primark UK<\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":8539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-8579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-cs"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts\/8579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/comments?post=8579"}],"version-history":[{"count":5,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts\/8579\/revisions"}],"predecessor-version":[{"id":8696,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts\/8579\/revisions\/8696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/media\/8539"}],"wp:attachment":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/media?parent=8579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/categories?post=8579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/tags?post=8579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}