{"id":7600,"date":"2024-11-20T10:02:43","date_gmt":"2024-11-20T09:02:43","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=7600"},"modified":"2024-11-20T11:01:21","modified_gmt":"2024-11-20T10:01:21","slug":"podzimni-londynske-vydani-5-inspiraci-pro-vybaveni-obchodu","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/cs\/podzimni-londynske-vydani-5-inspiraci-pro-vybaveni-obchodu\/","title":{"rendered":"Lond\u00fdnsk\u00e9 vyd\u00e1n\u00ed: 5 inspirac\u00ed pro vybaven\u00ed obchod\u016f"},"content":{"rendered":"
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P\u0159ipravili jsme pro v\u00e1s podzimn\u00ed d\u00e1vku inspirace p\u0159\u00edmo z Lond\u00fdna, kde podzimn\u00ed list\u00ed \u0161ust\u00ed pod nohama a ulice z\u00e1\u0159\u00ed kreativn\u00ed energi\u00ed. London Design Festival<\/strong><\/strong>, kter\u00fd zaplnil m\u011bsto od Bankside po Battersea, p\u0159inesl v\u00fdstavy pln\u00e9 um\u011bn\u00ed, m\u00f3dy, materi\u00e1l\u016f, architektury a mnohem v\u00edce. Tento slavn\u00fd festival, jen\u017e se letos konal ji\u017e po dvac\u00e1t\u00e9, je pravou oslavou lond\u00fdnsk\u00e9ho inovativn\u00edho ducha \u2013 a nevy\u010derpatelnou studnic\u00ed n\u00e1pad\u016f pro maloobchod a vybaven\u00ed obchod\u016f.<\/p>\n

A co by to bylo za n\u00e1v\u0161t\u011bvu Lond\u00fdna bez pr\u016fzkumu jeho jedine\u010dn\u00fdch obchod\u016f a vlajkov\u00fdch prodejen<\/strong><\/strong>, kter\u00e9 formuj\u00ed n\u00e1\u0161 ka\u017edodenn\u00ed z\u00e1\u017eitek z nakupov\u00e1n\u00ed? Zde jsou na\u0161e nejzaj\u00edmav\u011bj\u0161\u00ed objevy.<\/p>\n<\/div>\n <\/div>\n

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\n \n \n \"P\u0159in\u00e1\u0161\u00edme\n <\/picture>\n\n
Podzimn\u00ed inspirace pro maloobchod z Lond\u00fdna<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n\n <\/div>\n
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1. Udr\u017eitelnost \u2013 V\u00fdstava Material Matters<\/h2>\n

Recyklovan\u00fd hlin\u00edk d\u00e1v\u00e1 nov\u00fd \u017eivot odpadn\u00edmu materi\u00e1lu<\/strong><\/strong><\/p>\n

B\u011bhem London Design Festival<\/strong><\/strong> jsme nav\u0161t\u00edvili v\u00fdstavu Material Matters<\/strong><\/strong>, kter\u00e1 se konala ve fascinuj\u00edc\u00edm prostoru Bargehouse na Bankside. C\u00edlem t\u00e9to v\u00fdstavy je \u201eoslavit d\u016fle\u017eitost materi\u00e1l\u016f a jejich schopnost ovliv\u0148ovat na\u0161e \u017eivoty\u201c.<\/p>\n

Mezi p\u011bti patry expozic vynik\u00e1 p\u0159ehl\u00eddka Hydro presents 100R<\/strong><\/strong>, kde sedm design\u00e9r\u016f vytvo\u0159ilo objekty z Hydro Circal 100R \u2013 prvn\u00edho pr\u016fmyslov\u00e9ho hlin\u00edkov\u00e9ho produktu na sv\u011bt\u011b vyroben\u00e9ho v\u00fdhradn\u011b z odpadu spot\u0159ebitel\u016f.<\/p>\n

Za pozornost stoj\u00ed nap\u0159\u00edklad T\u2011Board<\/strong><\/strong> od Phillipe Malouina \u2013 modul\u00e1rn\u00ed syst\u00e9m konstrukce reg\u00e1l\u016f a jednoduch\u00e9ho n\u00e1bytku, ide\u00e1ln\u00ed pro vybaven\u00ed obchod\u016f<\/strong><\/strong>. Tento syst\u00e9m vyu\u017e\u00edv\u00e1 jedin\u00fd hlin\u00edkov\u00fd profil jako nohy i povrch a nab\u00edz\u00ed \u0159adu konfigurac\u00ed. Design je praktick\u00fd, esteticky modern\u00ed a p\u0159edev\u0161\u00edm udr\u017eiteln\u00fd \u2013 kombinace, kter\u00e1 inspiruje v\u0161echny, kdo se zaj\u00edmaj\u00ed o inovace v retailu<\/strong><\/strong>.<\/p>\n

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\n \n \n \"Recyklovan\u00e9\n <\/picture>\n\n
1. Udr\u017eitelnost v maloobchod\u011b \u2013 V\u00fdstava Material Matters<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n\n <\/div>\n
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2. Z\u00e1\u017eitek \u2013 Nike Town b\u011b\u017e\u00ed na pln\u00e9 obr\u00e1tky<\/h2>\n

\u201eNEPL\u00ddTVEJTE ENERGI\u00cd. B\u011a\u017dTE DO PEGASU<\/strong><\/strong>\u2026\u201c, k\u0159i\u010d\u00ed sv\u011bteln\u00e1 instalace p\u0159i vstupu do prodejny Nike Town<\/strong><\/strong> na Oxford Circus. Oran\u017eov\u00e9 brandingov\u00e9 prvky, v\u00edce\u00fa\u010delov\u00e9 materi\u00e1lov\u00e9 displeje a DJ u vchodu vytv\u00e1\u0159\u00ed dramatick\u00fd dojem.<\/p>\n

Hlavn\u00edm l\u00e1kadlem je mo\u017enost vyzkou\u0161et si Pegasus 41<\/strong><\/strong> na b\u011b\u017eeck\u00e9m p\u00e1su \u2013 z\u00e1\u017eitek, kter\u00fd z\u00e1kazn\u00edk\u016fm poskytuje nejen interaktivn\u00ed z\u00e1bavu, ale z\u00edsk\u00e1vaj\u00ed tak i d\u016fv\u011bru v tento produkt. Tento p\u0159\u00edstup k vybaven\u00ed obchod\u016f<\/strong><\/strong> ukazuje, jak lze propojit z\u00e1\u017eitek se zna\u010dkou a podpo\u0159it maloobchodn\u00ed prodej.<\/p>\n

Personalizace zde hraje kl\u00ed\u010dovou roli. P\u0159\u00edb\u011bh Pegasus 41 pokra\u010duje nap\u0159\u00ed\u010d prodejnou, s dal\u0161\u00edmi prvky, kter\u00e9 prohlubuj\u00ed \u201ein-store\u201c p\u0159\u00edb\u011bh zna\u010dky.
\nA ot\u00e1zka na z\u00e1v\u011br: P\u0159ij\u00edm\u00e1 DJ p\u0159i b\u011bhu \u017e\u00e1dosti na skladby? Mo\u017en\u00e1 to budeme muset zjistit p\u0159i dal\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b.<\/p>\n

 <\/p>\n<\/div>\n <\/div>\n

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\n \n \n \"Z\u00e1\u017eitek\n <\/picture>\n\n
2. Z\u00e1\u017eitek \u2013 Nike Town b\u011b\u017e\u00ed na pln\u00e9 obr\u00e1tky<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n\n <\/div>\n
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3. Pop-up\u2009\u2014\u2009Fenty Hair se objev\u00ed v Selfridges <\/h2>\n

O \u00farove\u0148 v\u00fd\u0161 ne\u017e b\u011b\u017en\u00fd \u201eCorner Shop\u201c<\/strong><\/strong><\/p>\n

Prostor Corner Shop<\/strong><\/strong> v Selfridges na Oxford Street je zn\u00e1m\u00fd jako m\u00edsto pro st\u00e1l\u00e9 pop-up v\u00fdstavy. Na\u0161e n\u00e1v\u0161t\u011bva se trefila do instalace Fenty Hair \u201eMane Street\u201c<\/strong><\/strong> \u2013 v\u00fdstavy vlasov\u00e9 kosmetiky z d\u00edlny Rihanny.<\/p>\n

Z\u00e1kazn\u00edci si mohou zarezervovat n\u00e1v\u0161t\u011bvu v Hair Heaven Salon<\/strong><\/strong>, kde jim stylist\u00e9 p\u0159edvedou produkty a jejich aplikaci. Tento koncept nejen podporuje prodej, ale z\u00e1rove\u0148 zvy\u0161uje zapojen\u00ed z\u00e1kazn\u00edk\u016f do z\u00e1\u017eitkov\u00e9ho maloobchodu<\/strong><\/strong>.<\/p>\n

Produkty jsou prezentov\u00e1ny v hrav\u00fdch pastelov\u00fdch expozic\u00edch, kter\u00e9 p\u0159edstavuj\u00ed nejen vybaven\u00ed obchodu<\/strong><\/strong>, ale tak\u00e9 ide\u00e1ln\u00ed prost\u0159ed\u00ed pro sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Prostor je pln\u00fd interaktivn\u00edch prvk\u016f a dopl\u0148uje ho nab\u00eddka zn\u00e1m\u00fdch kosmetick\u00fdch produkt\u016f Fenty Beauty.<\/p>\n<\/div>\n <\/div>\n

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\n \n \n \"Pastelov\u00e9\n <\/picture>\n\n
3. Pop-up \u2013 Fenty Hair v Selfridges <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n\n <\/div>\n
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4. Technologie \u2013 Fiber Futures: BIOTEXFUTURE<\/h2>\n

Budoucnost bio-textili\u00ed<\/strong><\/strong><\/p>\n

Jsme zvykl\u00ed, \u017ee n\u011bkter\u00e9 v\u00fdrobky, zejm\u00e9na sportovn\u00ed oble\u010den\u00ed, jsou ozna\u010dov\u00e1ny uji\u0161t\u011bn\u00edm o udr\u017eiteln\u00fdch nebo technologicky pokrokov\u00fdch materi\u00e1lech \u2013 slovy jako \u201etech\u201c, \u201ethermal\u201c, \u201einnovate\u201c, \u201ebreathable\u201c, \u201eperformance\u201c atd\u2026. instalace Fibre Futures od BIOTEXFUTURE<\/strong><\/strong> na v\u00fdstav\u011b Material Matters (sou\u010d\u00e1st London Design Festival) m\u00e1 dal\u0161\u00ed ambice. Ukazuje projekty zam\u011b\u0159en\u00e9 na bio-textilie, v\u010detn\u011b alternativn\u00edch zdroj\u016f surovin a inovativn\u00edch v\u00fdrobn\u00edch technik.<\/p>\n

Nap\u0159\u00edklad koncept Fungal Fibers<\/strong><\/strong> zkoum\u00e1 mo\u017enost v\u00fdroby textili\u00ed z pl\u00edsn\u00ed. Tento projekt podporovan\u00fd n\u011bmeck\u00fdm Ministerstvem \u0161kolstv\u00ed a v\u00fdzkumu p\u0159edstavuje ambici\u00f3zn\u00ed vizi pro budoucnost maloobchodn\u00edho<\/strong><\/strong> textiln\u00edho pr\u016fmyslu.
\nAle ot\u00e1zka zn\u00ed: Jak z\u00e1kazn\u00edky p\u0159esv\u011bd\u010dit, \u017ee nosit oble\u010den\u00ed z pl\u00edsn\u00ed je spr\u00e1vn\u00e1 volba? Tady bude d\u016fle\u017eit\u00fd nejen v\u00fdvoj produkt\u016f, ale i zp\u016fsob, jak\u00fdm bude jejich p\u0159\u00edb\u011bh komunikov\u00e1n prost\u0159ednictv\u00edm vybaven\u00ed obchod\u016f<\/strong><\/strong>.<\/p>\n<\/div>\n <\/div>\n

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\n \n \n \"Inspiraci\n <\/picture>\n\n
4. Technologie \u2013 Fiber Futures: BIOTEXFUTURE<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n\n <\/div>\n
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5. Branding \u2013 N\u00e1vrat k tradici v John Lewis<\/h2>\n

\u201eNever Knowingly Undersold\u201c je zp\u011bt<\/strong><\/strong><\/p>\n

John Lewis vrac\u00ed zna\u010dku \u201eNever Knowingly Undersold\u201c. Je to v\u00edc ne\u017e jen cenov\u00fd p\u0159\u00edslib.<\/strong><\/strong> Je to tak\u00e9 kvalita<\/strong><\/strong>, kterou o\u010dek\u00e1v\u00e1te. A slu\u017eby<\/strong><\/strong>, na kter\u00e9 se m\u016f\u017eete spolehnout.\u201c Spole\u010dnost John Lewis se pou\u010dila, \u017ee odklon od hodnot, kter\u00fdm va\u0161i v\u011brn\u00ed z\u00e1kazn\u00edci d\u016fv\u011b\u0159uj\u00ed a na kter\u00e9 se spol\u00e9haj\u00ed, vede k tomu, \u017ee nakupuj\u00ed jinde.<\/p>\n

Jen n\u011bco m\u00e1lo p\u0159es dva roky pot\u00e9, co se vzdali sv\u00e9ho slavn\u00e9ho uji\u0161t\u011bn\u00ed, obnovili sv\u016fj cenov\u00fd slib \u2013 pomoc\u00ed um\u011bl\u00e9 inteligence<\/strong><\/strong> napravili pot\u00ed\u017ee<\/strong><\/strong>, s nimi\u017e se setkali p\u0159i porovn\u00e1v\u00e1n\u00ed cen u internetov\u00fdch prodejc\u016f. Slib ni\u017e\u0161\u00ed ceny se pochopiteln\u011b zm\u011bnil z 28 dn\u016f na 7 dn\u016f \u2013 nach\u00e1z\u00edme se v rychleji se m\u011bn\u00edc\u00edm maloobchodn\u00edm prost\u0159ed\u00ed, ne\u017e kdy\u017e byl v roce 1925 iniciov\u00e1n, ale tento tolik cen\u011bn\u00fd \u201eslib\u201c spole\u010dnosti John Lewis dod\u00e1 star\u00fdm i nov\u00fdm z\u00e1kazn\u00edk\u016fm jistotu, \u017ee mohou z\u00edskat nejlep\u0161\u00ed nab\u00eddku v aktu\u00e1ln\u00edm \u010dase t\u00edm, \u017ee se rozhodnou nakupovat u nich<\/strong><\/strong> \u2013 pr\u00e1v\u011b v\u010das p\u0159ed za\u010d\u00e1tkem p\u0159edv\u00e1no\u010dn\u00edho \u201evelk\u00e9ho utr\u00e1cen\u00ed\u201c. Fotografie z na\u0161eho posledn\u00edho maloobchodn\u00edho safari na Oxford Street spole\u010dnosti John Lewis ukazuj\u00ed, \u017ee vybaven\u00ed obchodu<\/strong><\/strong> hraje st\u00e1le z\u00e1sadn\u00ed roli. Promy\u0161len\u00e9 displeje, snadn\u00e1 navigace<\/strong><\/strong> a edukativn\u00ed obsah<\/strong><\/strong> z\u016fst\u00e1vaj\u00ed kl\u00ed\u010dov\u00e9 pro vytv\u00e1\u0159en\u00ed z\u00e1\u017eitk\u016f a udr\u017een\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n

D\u016fle\u017eit\u00fd poznatek na z\u00e1v\u011br: Ned\u00e1vn\u00e9 ud\u00e1losti dokazuj\u00ed, \u017ee z\u00e1kazn\u00edci vy\u017eaduj\u00ed<\/strong><\/strong> nejen p\u0159ekvapen\u00ed a pot\u011b\u0161en\u00ed,<\/strong><\/strong> ale tak\u00e9 oce\u0148uj\u00ed d\u016fv\u011bru a hodnotu<\/strong><\/strong>, kdy\u017e si vyb\u00edraj\u00ed c\u00edl sv\u00e9ho preferovan\u00e9ho nakupov\u00e1n\u00ed.<\/p>\n

Zaujali jsme v\u00e1s a chcete vid\u011bt dal\u0161\u00ed na\u0161e vyd\u00e1n\u00ed \u201e5 to inspire\u201c? Pak se pod\u00edvejte na na\u0161e letn\u00ed \u010d\u00edslo<\/a> nebo jarn\u00ed vyd\u00e1n\u00ed 2024<\/a>.<\/p>\n<\/div>\n <\/div>\n

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\n \n \n \"Jedna\n <\/picture>\n\n
5. Branding \u2013 N\u00e1vrat k tradici v John Lewis<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-7600","post","type-post","status-publish","format-standard","hentry","category-new"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t