{"id":3884,"date":"2022-08-19T15:38:50","date_gmt":"2022-08-19T13:38:50","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=3884"},"modified":"2024-09-05T13:58:56","modified_gmt":"2024-09-05T11:58:56","slug":"personalizace-na-zaklade-dat","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/cs\/personalizace-na-zaklade-dat\/","title":{"rendered":"Personalizace na z\u00e1klad\u011b dat"},"content":{"rendered":"        <div id=\"component-541465c16d22d9655832770797217c35\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><p>\u010c\u00edm v\u00edce je chov\u00e1n\u00ed nakupuj\u00edc\u00edch \u0159\u00edzeno daty, t\u00edm v\u00edce se roz\u0161i\u0159uje \u201epersonalizace\u201c dat zam\u011b\u0159en\u00e1 na z\u00e1kazn\u00edky.<\/p>\n<p>V\u011brnostn\u00ed programy poskytly jednoduch\u00fd p\u0159\u00edstup k&nbsp;z\u00edsk\u00e1v\u00e1n\u00ed dat, ale pokro\u010dilej\u0161\u00ed techniky, jako je Web3 a&nbsp;Digital Village, poskytnou prost\u0159ed\u00ed s&nbsp;otev\u0159en\u00fdm zdrojov\u00fdm k\u00f3dem pro bezpe\u010dn\u00e9 sd\u00edlen\u00ed osobn\u00edch informac\u00ed, d\u00edky \u010demu\u017e bude nakupuj\u00edc\u00ed m\u00e9n\u011b podez\u0159\u00edvav\u00fd a&nbsp;m\u00e9n\u011b hl\u00eddan\u00fd. Maloobchodn\u00ed prodejci a&nbsp;zna\u010dky si postupn\u011b uv\u011bdomuj\u00ed potenci\u00e1l a&nbsp;mo\u017enosti syst\u00e9mu Web3, kter\u00fd nab\u00edz\u00ed n\u00e1stroje k&nbsp;dosa\u017een\u00ed vlastn\u00edch udr\u017eiteln\u00fdch c\u00edl\u016f, ale tak\u00e9 zaj\u00edmav\u00e9 aktivity pro z\u00e1kazn\u00edky.<\/p>\n<p>V budoucnu bude maloobchod zam\u011b\u0159en\u00fd na z\u00e1kazn\u00edka z\u00e1sadn\u00ed strategi\u00ed, nebo\u0165 nakupuj\u00edc\u00ed budou o\u010dek\u00e1vat nab\u00eddku produkt\u016f podle sv\u00fdch p\u0159edchoz\u00edch preferenc\u00ed \u2013 do zna\u010dn\u00e9 m\u00edry jde o&nbsp;obousm\u011brn\u00fd proces mezi zna\u010dkou a&nbsp;z\u00e1kazn\u00edkem postaven\u00fd na informovanosti, rozv\u00edjen\u00ed vztahu a&nbsp;d\u016fv\u011b\u0159e.<\/p>\n<p>D\u00edky tomu, \u017ee ze zku\u0161enosti z&nbsp;n\u00e1kupu v&nbsp;obchod\u011b zaznamen\u00e1vaj\u00ed inteligentn\u00ed n\u00e1stroje, maloobchod zalo\u017een\u00fd na o\u010dek\u00e1van\u00e9m chov\u00e1n\u00ed z\u00e1kazn\u00edka poskytne p\u0159esn\u011b to, co si z\u00e1kazn\u00edk p\u0159eje, v&nbsp;moment\u011b, kdy si to p\u0159eje \u2013 anebo i&nbsp;d\u0159\u00edve!<\/p>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/supporting-image-1-data-gather.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/supporting-image-1-data-gather.jpg\" type=\"image\/jpeg\" width=\"1280\" height=\"720\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Shroma\u017e\u010fov\u00e1n\u00ed dat a jejich n\u00e1sledn\u00e1 anal\u00fdza pom\u00e1h\u00e1 obchodn\u00edk\u016fm k vytv\u00e1\u0159en\u00ed lep\u0161\u00edch n\u00e1kupn\u00edch z\u00e1\u017eitk\u016f<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/supporting-image-2-web3-marketing-slide.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/supporting-image-2-web3-marketing-slide.jpg\" type=\"image\/jpeg\" width=\"1280\" height=\"720\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Evoluce platformy od klasick\u00fdch vyhled\u00e1va\u010d\u016f a\u017e po WEB 3.0<\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3884","post","type-post","status-publish","format-standard","hentry","category-new"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"V budoucnu bude maloobchod zam\u011b\u0159en\u00fd na z\u00e1kazn\u00edka z\u00e1sadn\u00ed strategi\u00ed, nebo\u0165 nakupuj\u00edc\u00ed budou o\u010dek\u00e1vat nab\u00eddku produkt\u016f podle sv\u00fdch p\u0159edchoz\u00edch preferenc\u00ed.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Andrej Kmet\"\/>\n\t<link rel=\"canonical\" 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