{"id":3767,"date":"2022-08-10T13:48:00","date_gmt":"2022-08-10T11:48:00","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=3767"},"modified":"2024-09-05T14:02:20","modified_gmt":"2024-09-05T12:02:20","slug":"spoluprace-prodejcu-a-znacek","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/cs\/spoluprace-prodejcu-a-znacek\/","title":{"rendered":"Spolupr\u00e1ce prodejc\u016f a zna\u010dek\u2026"},"content":{"rendered":"
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St\u00e1le m\u016f\u017eeme pozorovat v\u00fdrazn\u00fd trend, kdy se spolupr\u00e1ce mezi prodejci a zna\u010dkami neust\u00e1le prohlubuje a rozv\u00edj\u00ed, a to zejm\u00e9na v dynamick\u00e9m prost\u0159ed\u00ed maloobchodu s potravinami. Tato spolupr\u00e1ce p\u0159edstavuje kl\u00ed\u010dov\u00fd faktor, kter\u00fd nejen\u017ee obohacuje a roz\u0161i\u0159uje nab\u00eddku maloobchod\u016f<\/strong><\/strong>, ale tak\u00e9 v\u00fdznamn\u011b p\u0159isp\u00edv\u00e1 ke zlep\u0161en\u00ed celkov\u00e9ho n\u00e1kupn\u00edho z\u00e1\u017eitku<\/strong><\/strong> pro z\u00e1kazn\u00edky. V\u00fdsledkem je vy\u0161\u0161\u00ed z\u00e1kaznick\u00e1 spokojenost a z\u00e1rove\u0148 r\u016fst prodej\u016f, co\u017e je hlavn\u00edm c\u00edlem ka\u017ed\u00e9ho maloobchodn\u00edka.<\/p>\n

Jedn\u00edm z hlavn\u00edch d\u016fvod\u016f tohoto trendu je snaha odpov\u011bd\u011bt na neust\u00e1le se m\u011bn\u00edc\u00ed pot\u0159eby a preference spot\u0159ebitel\u016f<\/strong><\/strong>. Ti dnes v\u00edce ne\u017e kdy d\u0159\u00edve o\u010dek\u00e1vaj\u00ed od n\u00e1kupu nejen kvalitu a rozmanitost<\/strong><\/strong>, ale tak\u00e9 pohodl\u00ed a z\u00e1\u017eitek<\/strong><\/strong>, kter\u00fd jim n\u00e1kup p\u0159inese. Aby mohly prodejny t\u011bmto po\u017eadavk\u016fm vyhov\u011bt, je nezbytn\u00e9, aby roz\u0161i\u0159ovaly sv\u016fj maloobchodn\u00ed potenci\u00e1l a neust\u00e1le vylep\u0161ovaly sv\u016fj aktivn\u00ed n\u00e1kupn\u00ed z\u00e1\u017eitek<\/strong><\/strong>. To zahrnuje nejen roz\u0161i\u0159ov\u00e1n\u00ed sortimentu, ale tak\u00e9 zav\u00e1d\u011bn\u00ed inovativn\u00edch \u0159e\u0161en\u00ed, kter\u00e1 mohou spot\u0159ebitel\u016fm p\u0159in\u00e9st p\u0159idanou hodnotu.<\/p>\n

Jedn\u00edm z konkr\u00e9tn\u00edch p\u0159\u00edklad\u016f, jak mohou prodejci a zna\u010dky spolupracovat na zv\u00fd\u0161en\u00ed atraktivity sv\u00fdch prodejen, jsou tzv. shop-in-shop koncepty<\/strong><\/strong>. Tyto prostory, kter\u00e9 umo\u017e\u0148uj\u00ed zna\u010dk\u00e1m prezentovat sv\u00e9 produkty p\u0159\u00edmo v prost\u0159ed\u00ed jin\u00e9ho prodejce<\/strong><\/strong>, se v posledn\u00edch letech staly pom\u011brn\u011b b\u011b\u017enou prax\u00ed. Umo\u017e\u0148uj\u00ed spot\u0159ebitel\u016fm p\u0159\u00edstup k \u0161ir\u0161\u00ed nab\u00eddce produkt\u016f na jednom m\u00edst\u011b, \u010d\u00edm\u017e zvy\u0161uj\u00ed pohodl\u00ed a efektivitu n\u00e1kupu. Nicm\u00e9n\u011b, i p\u0159esto, \u017ee shop-in-shop modely jsou ji\u017e zaveden\u00e9, roste popt\u00e1vka po je\u0161t\u011b unik\u00e1tn\u011bj\u0161\u00edch a inovativn\u011bj\u0161\u00edch form\u00e1ch spolupr\u00e1ce.<\/p>\n

V dne\u0161n\u00edm maloobchodn\u00edm prost\u0159ed\u00ed jsou z\u00e1kazn\u00edci st\u00e1le v\u00edce n\u00e1ro\u010dn\u00ed a hledaj\u00ed rozmanitost a personalizaci, co\u017e vytv\u00e1\u0159\u00ed prostor pro nov\u00e9 typy spolupr\u00e1ce mezi prodejci a zna\u010dkami. Jednou z oblast\u00ed, kde tyto nov\u00e9 formy partnerstv\u00ed mohou p\u0159in\u00e9st skute\u010dnou p\u0159idanou hodnotu, je udr\u017eitelnost<\/strong><\/strong>. Propojen\u00ed prodejc\u016f a zna\u010dek, kter\u00e9 sd\u00edl\u00ed z\u00e1vazek k ekologicky odpov\u011bdn\u00e9mu podnik\u00e1n\u00ed, m\u016f\u017ee v\u00e9st k vzniku projekt\u016f, kter\u00e9 nejen\u017ee oslov\u00ed spot\u0159ebitele, ale tak\u00e9 p\u0159isp\u011bj\u00ed k ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed. P\u0159\u00edkladem takov\u00e9ho inovativn\u00edho p\u0159\u00edstupu je vznik iniciativ zam\u011b\u0159en\u00fdch na sni\u017eov\u00e1n\u00ed plastov\u00e9ho odpadu<\/strong><\/strong> prost\u0159ednictv\u00edm opakovan\u011b pou\u017eiteln\u00fdch obal\u016f. Takov\u00e9 projekty ukazuj\u00ed, jak mohou prodejci a zna\u010dky spolupracovat na tvorb\u011b produkt\u016f a slu\u017eeb, kter\u00e9 reaguj\u00ed na aktu\u00e1ln\u00ed spole\u010densk\u00e9 probl\u00e9my, jako je nadm\u011brn\u00e9 pou\u017e\u00edv\u00e1n\u00ed jednor\u00e1zov\u00fdch plast\u016f. Tyto iniciativy nejen\u017ee p\u0159isp\u00edvaj\u00ed k udr\u017eiteln\u00e9mu rozvoji, ale tak\u00e9 pom\u00e1haj\u00ed zna\u010dk\u00e1m a prodejc\u016fm diferencovat se na trhu a nab\u00eddnout z\u00e1kazn\u00edk\u016fm n\u011bco, co m\u00e1 skute\u010dn\u00fd v\u00fdznam. Skv\u011bl\u00fdm p\u0159\u00edkladem je The Refill Coalition<\/a><\/strong><\/strong>, kter\u00e9 jsme hrdou sou\u010d\u00e1st\u00ed.<\/p>\n

V\u00fdvoj maloobchodu v n\u00e1sleduj\u00edc\u00edch letech bude pravd\u011bpodobn\u011b charakterizov\u00e1n pr\u00e1v\u011b t\u011bmito inovativn\u00edmi partnerstv\u00edmi<\/strong><\/strong>. \u00dasp\u011b\u0161n\u00ed prodejci budou ti, kte\u0159\u00ed dok\u00e1\u017e\u00ed rozpoznat a vyu\u017e\u00edt p\u0159\u00edle\u017eitosti, je\u017e nab\u00edz\u00ed spolupr\u00e1ce se zna\u010dkami, a to nejen v oblasti tradi\u010dn\u00edho roz\u0161i\u0159ov\u00e1n\u00ed sortimentu, ale i v tvorb\u011b nov\u00fdch koncept\u016f a p\u0159\u00edstup\u016f<\/strong><\/strong>, kter\u00e9 zlep\u0161\u00ed celkov\u00fd n\u00e1kupn\u00ed z\u00e1\u017eitek a p\u0159inesou skute\u010dnou hodnotu pro spot\u0159ebitele. Tento trend nepochybn\u011b povede k vytvo\u0159en\u00ed maloobchodn\u00edho prost\u0159ed\u00ed, kter\u00e9 bude v\u00edce zam\u011b\u0159eno na pot\u0159eby a p\u0159\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/strong><\/strong>, a sou\u010dasn\u011b bude reflektovat aktu\u00e1ln\u00ed spole\u010densk\u00e9 a ekologick\u00e9 v\u00fdzvy<\/strong><\/strong>.<\/p>\n

I my sledujeme trendy a na\u0161i design\u00e9\u0159i sv\u00e9 poznatky v\u017edy spoj\u00ed do 5 to inspire<\/a><\/strong><\/strong>. Jedn\u00e1 se o souhrn inovac\u00ed, kter\u00e9 jsou v obchodech k vid\u011bn\u00ed.<\/p>\n<\/div>\n <\/div>\n

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Spr\u00e1vn\u00e9 vybaven\u00ed obchodu a dob\u0159e navr\u017een\u00e9 obchodn\u00ed reg\u00e1ly zvy\u0161uj\u00ed komfort nakupov\u00e1n\u00ed a podporuj\u00ed prodej<\/div>\n <\/div>\n
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Refill coalition – nakupujme bez jednor\u00e1zov\u00fdch obal\u016f<\/div>\n <\/div>\n
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Inspirace pro va\u0161e obchody<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3767","post","type-post","status-publish","format-standard","hentry","category-new"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t