{"id":173,"date":"2022-05-05T00:33:05","date_gmt":"2022-05-04T22:33:05","guid":{"rendered":"https:\/\/eden.ddev.site\/?p=173"},"modified":"2025-11-11T13:39:29","modified_gmt":"2025-11-11T12:39:29","slug":"asda-hfss","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/cs\/asda-hfss\/","title":{"rendered":"Udr\u017eiteln\u00fd redesign \u00faseku ovoce a zeleniny pro zv\u00fd\u0161en\u00ed prodeje"},"content":{"rendered":"        <div id=\"component-2cdcd8bea81da867f0df8afb39d79ae4\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><h3>O spole\u010dnosti Asda<\/h3>\n<p>Asda, kterou v&nbsp;roce 2021 z\u00edskala skupina EG Group, brat\u0159i Zuber a&nbsp;Mohsin Issa a&nbsp;TDR Capital, je t\u0159et\u00edm nejv\u011bt\u0161\u00edm maloobchodn\u00edm \u0159et\u011bzcem ve Spojen\u00e9m kr\u00e1lovstv\u00ed. Zn\u00e1m\u00e1 sv\u00fdmi velkoform\u00e1tov\u00fdmi supermarkety o&nbsp;pr\u016fm\u011brn\u00e9 rozloze 60 000 \u010dtvere\u010dn\u00edch stop, se Asda zam\u011b\u0159uje na zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti v&nbsp;prodejn\u00e1ch a&nbsp;spolupr\u00e1ci se zna\u010dkami jako Decathlon, The Entertainer a&nbsp;Missguided.<\/p>\n<p>Asda tak\u00e9 vstoupila na trh men\u0161\u00edch prodejen pod zna\u010dkou <strong><strong>Asda Express<\/strong><\/strong>, kter\u00e9 lze \u010dasto nal\u00e9zt na \u010derpac\u00edch stanic\u00edch po cel\u00e9m Spojen\u00e9m kr\u00e1lovstv\u00ed.<\/p>\n<h3>Co jsme \u0159e\u0161ili<\/h3>\n<p>Asda identifikovala pot\u0159ebu modernizovat sv\u00e9 <strong><strong>odd\u011blen\u00ed \u010derstv\u00e9ho ovoce a&nbsp;zeleniny s&nbsp;d\u016frazem na udr\u017eitelnost<\/strong><\/strong>, aby p\u0159il\u00e1kala nov\u00e9 z\u00e1kazn\u00edky a&nbsp;sladila svou nab\u00eddku s&nbsp;environment\u00e1ln\u00edmi c\u00edli.<\/p>\n<p>Kategorie \u010derstv\u00fdch produkt\u016f, kam pr\u00e1v\u011b ovoce a&nbsp;zelina pat\u0159\u00ed, za\u017eila v\u00fdznamn\u00fd r\u016fst d\u00edky zm\u011bn\u00e1m \u017eivotn\u00edho stylu a&nbsp;zv\u00fd\u0161en\u00e9mu dom\u00e1c\u00edmu va\u0159en\u00ed. St\u00e1vaj\u00edc\u00ed \u00faseky v\u0161ak postr\u00e1daly atraktivn\u00ed vzhled a&nbsp;dojem, kter\u00fd by podpo\u0159il tento trend a&nbsp;z\u00e1rove\u0148 p\u0159edal siln\u00e9 sd\u011blen\u00ed o&nbsp;udr\u017eitelnosti.<\/p>\n<h3>Jak v\u0161e prob\u00edhalo:<\/h3>\n<p>N\u00e1\u0161 designov\u00fd t\u00fdm vyu\u017eil sv\u00e9 odborn\u00e9 znalosti k&nbsp;vytvo\u0159en\u00ed inovativn\u00edho vybaven\u00ed, kter\u00e9 bylo funk\u010dn\u00ed i&nbsp;vizu\u00e1ln\u011b jedine\u010dn\u00e9. Kl\u00ed\u010dov\u00e9 kroky zahrnovaly:<\/p>\n<ul>\n<li><strong><strong>Inovativn\u00ed design<\/strong><\/strong>: Za\u010dlen\u011bn\u00ed snadn\u00e9ho odd\u011blen\u00ed materi\u00e1l\u016f po skon\u010den\u00ed jejich \u017eivotnosti k&nbsp;podpo\u0159e cirkul\u00e1rn\u00ed ekonomiky.<\/li>\n<li><strong><strong>Diferenciace<\/strong><\/strong>: Pou\u017eit\u00ed p\u0159\u00edrodn\u00edch d\u0159ev\u011bn\u00fdch povrch\u016f pro odli\u0161en\u00ed sekce ovoce a&nbsp;zeleniny od ostatn\u00edch kategori\u00ed v&nbsp;obchod\u011b.<\/li>\n<li><strong><strong>Prototypov\u00e1n\u00ed<\/strong><\/strong>: Instalace prototypu v&nbsp;testovac\u00ed prodejn\u011b v&nbsp;Middletonu pro ov\u011b\u0159en\u00ed konceptu p\u0159ed jeho \u0161ir\u0161\u00edm nasazen\u00edm.<\/li>\n<li><strong><strong>Realizace<\/strong><\/strong>: N\u00e1vrh, v\u00fdroba a&nbsp;instalace vybaven\u00ed nap\u0159\u00ed\u010d prodejnami Asda.<\/li>\n<\/ul>\n<p>Vybaven\u00ed zahrnovalo \u010deln\u00ed panely chladic\u00edch vitr\u00edn, gondoly uprost\u0159ed podlahy a&nbsp;v\u011b\u017ee se zabudovan\u00fdmi vahami. V\u0161echno bylo navr\u017eeno tak, aby zlep\u0161ilo n\u00e1kupn\u00ed z\u00e1\u017eitek a&nbsp;splnilo c\u00edle udr\u017eitelnosti.<\/p>\n<h3>Jak to dopadlo:<\/h3>\n<p>Iniciativa vedla k&nbsp;\u00fasp\u011b\u0161n\u00e9mu zaveden\u00ed nov\u00fdch odd\u011blen\u00ed \u010derstv\u00fdch produkt\u016f v&nbsp;mnoha prodejn\u00e1ch. Modernizovan\u00e9 sekce nejen zv\u00fd\u0161ily tr\u017eby, ale tak\u00e9 z\u00edskaly pozitivn\u00ed zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f, co\u017e uk\u00e1zalo \u00fa\u010dinnost designu a&nbsp;sd\u011blen\u00ed o&nbsp;udr\u017eitelnosti.<\/p>\n<h3>N\u00e1zor z\u00e1kazn\u00edka:<\/h3>\n<p>Z\u00e1kazn\u00edci ocenili modernizovan\u00e9 odd\u011blen\u00ed ovoce a&nbsp;zeleniny, chv\u00e1lili p\u0159irozen\u00fd vzhled a&nbsp;vylep\u0161en\u00fd n\u00e1kupn\u00ed z\u00e1\u017eitek. Pou\u017eit\u00ed udr\u017eiteln\u00fdch materi\u00e1l\u016f tak\u00e9 rezonovalo se z\u00e1kazn\u00edky, kte\u0159\u00ed si cen\u00ed environment\u00e1ln\u011b \u0161etrn\u00fdch postup\u016f.<\/p>\n<h3>Jak m\u016f\u017eeme pomoci v\u00e1m?<\/h3>\n<p>Hled\u00e1te zp\u016fsoby, jak transformovat va\u0161e maloobchodn\u00ed prostory s&nbsp;udr\u017eiteln\u00fdm a&nbsp;vizu\u00e1ln\u011b atraktivn\u00edm designem? A\u0165 u\u017e chcete modernizovat cel\u00e9 odd\u011blen\u00ed nebo zav\u00e9st inovativn\u00ed prvky, n\u00e1\u0161 t\u00fdm m\u00e1 odborn\u00e9 znalosti k&nbsp;realizaci va\u0161\u00ed vize. Kontaktujte n\u00e1s je\u0161t\u011b dnes a&nbsp;zjist\u011bte, jak m\u016f\u017eeme pozvednout va\u0161i zna\u010dku a&nbsp;zlep\u0161it z\u00e1kaznick\u00e9 zku\u0161enosti.<\/p>\n<p><a href=\"https:\/\/www.eden-retail.com\/cs\/case-studies\/\" target=\"_blank\" rel=\"noopener\">Dal\u0161\u00ed Eden projekty<\/a><\/p>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/eden-revamped-fresh-produce-displays-with-an-emphasis-on-sustainability-for-asda.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/eden-revamped-fresh-produce-displays-with-an-emphasis-on-sustainability-for-asda.jpg\" type=\"image\/jpeg\" width=\"2250\" height=\"3000\" alt=\"\u00dasek ovoce a zeleniny s d\u016frazem na udr\u017eitelnost\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Eden pro spole\u010dnost asda obnovil displeje s \u010derstv\u00fdmi produkty s d\u016frazem na udr\u017eitelnost<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/new-fresh-produce-displays-from-eden-for-asda.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/new-fresh-produce-displays-from-eden-for-asda.jpg\" type=\"image\/jpeg\" width=\"3000\" height=\"3000\" alt=\"nov\u00e9 stojany na \u010derstv\u00e9 produkty od spole\u010dnosti eden pro spole\u010dnost asda\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">nov\u00e9 stojany na \u010derstv\u00e9 produkty od spole\u010dnosti eden pro spole\u010dnost asda<\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-case-studies-cs"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":5,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts\/173\/revisions"}],"predecessor-version":[{"id":9971,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts\/173\/revisions\/9971"}],"wp:attachment":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/media?parent=173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/categories?post=173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/tags?post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}