{"id":169,"date":"2022-05-05T00:32:21","date_gmt":"2022-05-04T22:32:21","guid":{"rendered":"https:\/\/eden.ddev.site\/?p=169"},"modified":"2025-02-06T16:40:07","modified_gmt":"2025-02-06T15:40:07","slug":"barrows-global","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/cs\/barrows-global\/","title":{"rendered":"Eden a Barrows: Uveden\u00ed MezEast do maloobchodu ve spolupr\u00e1ci s Tesco, 331 prodejen"},"content":{"rendered":"        <div id=\"component-4e546a71da5ca2e7a4072461b1b2f58c\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><h3>O spole\u010dnosti Barrows Global<\/h3>\n<p>Spole\u010dnost Barrows Global nav\u00e1zala partnerstv\u00ed s&nbsp;Edenem, aby o\u017eivila novou zna\u010dku dom\u00e1c\u00edho va\u0159en\u00ed od Nestl\u00e9, MezEast, v&nbsp;maloobchodn\u00edch prostorech. Tento ambici\u00f3zn\u00ed projekt, realizovan\u00fd exkluzivn\u011b s&nbsp;Tesco UK, zahrnoval n\u00e1vrh, v\u00fdrobu a&nbsp;instalaci zna\u010dkov\u00fdch displej\u016f ve 331 obchodech.<\/p>\n<p>C\u00edlem spolupr\u00e1ce bylo vytvo\u0159it jedine\u010dn\u00fd a&nbsp;poutav\u00fd maloobchodn\u00ed prostor, kter\u00fd zachyt\u00ed podstatu zna\u010dky MezEast, a&nbsp;z\u00e1rove\u0148 p\u0159ekonat v\u00fdzvy spojen\u00e9 s&nbsp;tradi\u010dn\u00edmi reg\u00e1ly v&nbsp;supermarketech.<\/p>\n<h3>Co jsme \u0159e\u0161ili:<\/h3>\n<p>Barrows Global se obr\u00e1tila na Eden v&nbsp;po\u010d\u00e1te\u010dn\u00ed f\u00e1zi konceptu s&nbsp;c\u00edlem naj\u00edt partnera, kter\u00fd by jejich n\u00e1pady prom\u011bnil v&nbsp;praktick\u00e9 maloobchodn\u00ed \u0159e\u0161en\u00ed.<\/p>\n<p><strong><strong>Hlavn\u00ed v\u00fdzvy zahrnovaly:<\/strong><\/strong><\/p>\n<ul>\n<li>Zaji\u0161t\u011bn\u00ed viditelnosti a&nbsp;odli\u0161en\u00ed v&nbsp;konkuren\u010dn\u00edm prost\u0159ed\u00ed supermarket\u016f.<\/li>\n<li>N\u00e1vrh zna\u010dkov\u00e9ho prostoru, kter\u00fd se odkl\u00e1n\u00ed od konven\u010dn\u00edch reg\u00e1l\u016f a&nbsp;zahrnuje komunikaci i&nbsp;ikonick\u00e9 barvy zna\u010dky.<\/li>\n<li>Integraci digit\u00e1ln\u00ed komunikace do n\u011bkter\u00fdch displej\u016f.<\/li>\n<li>Zachov\u00e1n\u00ed konzistence s&nbsp;pr\u00e9miovou kvalitou zna\u010dky Nestl\u00e9.<\/li>\n<\/ul>\n<h3>Jak v\u0161e prob\u00edhalo:<\/h3>\n<p><strong><strong>Realizace konceptu<\/strong><\/strong><\/p>\n<ul>\n<li>Na z\u00e1klad\u011b vizu\u00e1l\u016f od Barrows Global jsme vytvo\u0159ili model v&nbsp;m\u011b\u0159\u00edtku 1:1, kter\u00fd rychle ov\u011b\u0159il n\u00e1vrh konceptu.<\/li>\n<li>Model byl testov\u00e1n v&nbsp;R<span class=\"amp\">&amp;<\/span>D centru Tesco, co\u017e urychlilo schvalovac\u00ed proces.<\/li>\n<\/ul>\n<p><strong><strong>Sjednocen\u00ed se z\u00fa\u010dastn\u011bn\u00fdmi stranami<\/strong><\/strong><\/p>\n<ul>\n<li>Ov\u011b\u0159en\u00ed estetick\u00e9ho v\u00fdkonu zajistilo, \u017ee n\u00e1vrh odpov\u00edd\u00e1 vizi Barrows Global.<\/li>\n<li>Pl\u00e1nov\u00e1n\u00ed sortimentu a&nbsp;integrita zna\u010dky byly p\u0159izp\u016fsobeny vysok\u00fdm standard\u016fm Nestl\u00e9.<\/li>\n<li>Rozsah projektu byl jasn\u011b komunikov\u00e1n spole\u010dnosti Tesco pro bezprobl\u00e9movou integraci.<\/li>\n<\/ul>\n<p><strong><strong>Modul\u00e1rn\u00ed design<\/strong><\/strong><\/p>\n<ul>\n<li>Vyvinuli jsme flexibiln\u00ed strukturu kompatibiln\u00ed s&nbsp;dev\u00edti variantami reg\u00e1lov\u00e9ho n\u00e1bytku Tesco.<\/li>\n<li>Hardwarov\u00e9 a&nbsp;grafick\u00e9 prvky zachov\u00e1valy pr\u00e9miov\u00fd obraz zna\u010dky Nestl\u00e9.<\/li>\n<\/ul>\n<p><strong><strong>Efektivn\u00ed instalace<\/strong><\/strong><\/p>\n<ul>\n<li>Nasadili jsme 11 instala\u010dn\u00edch t\u00fdm\u016f, kter\u00e9 b\u011bhem p\u011bti dn\u016f dokon\u010dily \u0161est lokalit za&nbsp;noc.<\/li>\n<\/ul>\n<h3>Jak to dopadlo:<\/h3>\n<ul>\n<li>Bezprobl\u00e9mov\u011b jsme nainstalovali zna\u010dkov\u00e9 displeje MezEast ve 331 prodejn\u00e1ch Tesco, p\u0159i\u010dem\u017e jsme zachovali v\u011brnost p\u016fvodn\u00edmu n\u00e1vrhu od Barrows Global.<\/li>\n<li>Projekt demonstroval na\u0161i schopnost dod\u00e1vat vysoce kvalitn\u00ed designov\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 odpov\u00eddaj\u00ed po\u017eadavk\u016fm zna\u010dky i&nbsp;maloobchodn\u00edk\u016f.<\/li>\n<li>Zv\u00fd\u0161ili jsme p\u0159\u00edtomnost zna\u010dky MezEast v&nbsp;maloobchodu, \u010d\u00edm\u017e se stala v\u00fdrazn\u00fdm prvkem v&nbsp;obchodech Tesco a&nbsp;podpo\u0159ili jsme zapojen\u00ed z\u00e1kazn\u00edk\u016f s&nbsp;novou zna\u010dkou.<\/li>\n<\/ul>\n<h3>Jak v\u00e1m m\u016f\u017eeme pomoci?<\/h3>\n<p>Hled\u00e1te zp\u016fsob, jak vytvo\u0159it poutav\u00e1 a&nbsp;v\u00fdrazn\u00e1 maloobchodn\u00ed \u0159e\u0161en\u00ed pro svou zna\u010dku? A\u0165 u\u017e za\u010d\u00edn\u00e1te s&nbsp;n\u00e1padem, nebo pot\u0159ebujete komplexn\u00ed podporu v&nbsp;oblasti n\u00e1vrhu, v\u00fdroby a&nbsp;instalace, n\u00e1\u0161 t\u00fdm je zde, aby v\u00e1m pomohl. Kontaktujte n\u00e1s a&nbsp;zjist\u011bte, jak m\u016f\u017eeme p\u0159iv\u00e9st va\u0161i vizi k&nbsp;\u017eivotu.<\/p>\n<p><a href=\"https:\/\/www.eden-retail.com\/cs\/case-studies\/\" target=\"_blank\" rel=\"noopener\">Dal\u0161\u00ed projekty<\/a><\/p>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/nestle-mezeast.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/nestle-mezeast.jpg\" type=\"image\/jpeg\" width=\"1200\" height=\"1600\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">\u0158e\u0161en\u00ed pro v\u00fdstavu produkt\u016f, kter\u00e9 zaujme a vy\u010dn\u00edv\u00e1<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/picture2.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/picture2.jpg\" type=\"image\/jpeg\" width=\"810\" height=\"1210\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Stojan pro produkty na va\u0159en\u00ed MezEast\u200b od Nestl\u00e9 <\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-case-studies-cs"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"C\u00edlem bylo vytvo\u0159it prostor zna\u010dky vy\u010dn\u00edvaj\u00edc\u00ed v supermarketu a integruj\u00edc\u00ed digit\u00e1ln\u00ed komunikaci. 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