{"id":140,"date":"2022-05-03T22:23:51","date_gmt":"2022-05-03T20:23:51","guid":{"rendered":"https:\/\/eden.ddev.site\/?p=140"},"modified":"2025-02-06T16:40:07","modified_gmt":"2025-02-06T15:40:07","slug":"duracell","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/cs\/duracell\/","title":{"rendered":"\u00dasp\u011bch projektu pro Duracell: Jak jsme pos\u00edlili viditelnost zna\u010dky a zv\u00fd\u0161ili prodeje v maloobchod\u011b"},"content":{"rendered":"
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O zna\u010dce Duracell<\/h3>\n

Duracell, p\u0159edn\u00ed zna\u010dka pr\u00e9miov\u00fdch bateri\u00ed<\/strong><\/strong>, se stala sou\u010d\u00e1st\u00ed portfolia Berkshire Hathaway v roce 2016 po akvizici od Procter & Gamble. Tato zna\u010dka nab\u00edz\u00ed rozmanitou \u0161k\u00e1lu bateri\u00ed, dostupn\u00fdch na mnoha maloobchodn\u00edch m\u00edstech, s produkty um\u00edst\u011bn\u00fdmi na speci\u00e1ln\u011b vyhrazen\u00fdch i sd\u00edlen\u00fdch stojanech.<\/p>\n

Co jsme \u0159e\u0161ili:<\/h3>\n

Duracell vid\u011bla p\u0159\u00edle\u017eitost vylep\u0161it maloobchodn\u00ed displeje pro lep\u0161\u00ed zapojen\u00ed z\u00e1kazn\u00edk\u016f<\/strong><\/strong>. Na\u0161im c\u00edlem bylo zv\u00fd\u0161en\u00ed viditelnosti zna\u010dky, osv\u011bta z\u00e1kazn\u00edk\u016f o v\u00fdhod\u00e1ch produkt\u016f a zlep\u0161en\u00ed komunikace na prodejn\u011b. Pro n\u00e1s ve spole\u010dnosti Eden to byla \u0161ance uk\u00e1zat na\u0161e schopnosti v oblasti strategick\u00e9ho maloobchodn\u00edho designu<\/strong><\/strong> a roz\u0161\u00ed\u0159it na\u0161e portfolio zam\u011b\u0159en\u00e9 na zna\u010dky.<\/p>\n

Duracell n\u00e1s oslovila s po\u017eadavkem na n\u00e1vrh impulsn\u00edch prodejn\u00edch displej\u016f<\/strong><\/strong>, kter\u00e9 by byly strategicky um\u00edst\u011bny u konc\u016f gondol v oblastech s vysokou n\u00e1v\u0161t\u011bvnost\u00ed, kde by zna\u010dka mohla vyniknout. Jako pr\u00e9miov\u00e1 zna\u010dka Duracell kladla d\u016fraz na pou\u017eit\u00ed kvalitn\u00edch materi\u00e1l\u016f a z\u00e1rove\u0148 hledala n\u00e1kladov\u011b efektivn\u00ed \u0159e\u0161en\u00ed, kter\u00e9 by odr\u00e1\u017eelo hodnoty zna\u010dky a rozmanitost produkt\u016f.<\/p>\n

Jak v\u0161e prob\u00edhalo:<\/h3>\n

P\u0159ed zah\u00e1jen\u00edm projektu jsme d\u016fkladn\u011b analyzovali c\u00edle Duracellu a po\u017eadavky maloobchodn\u00edch partner\u016f<\/strong><\/strong>. Na\u0161i kreativci se pono\u0159ili do sv\u011bta zna\u010dky Duracell, co\u017e n\u00e1m umo\u017enilo vytvo\u0159it citliv\u011b zpracovan\u00fd koncept, kter\u00fd odpov\u00eddal pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f. Sd\u00edleli jsme s Duracell prvn\u00ed n\u00e1vrhy a 3D vizualizace<\/strong><\/strong>, kter\u00e9 pomohly rozvinout a zp\u0159esnit design.<\/p>\n

Pro rychl\u00e9 schv\u00e1len\u00ed jsme vyu\u017eili technologie jako roz\u0161\u00ed\u0159en\u00e1 realita (AR) a virtu\u00e1ln\u00ed 3D proch\u00e1zky<\/strong><\/strong>, kter\u00e9 umo\u017enily prezentovat \u0159e\u0161en\u00ed veden\u00ed Duracellu i maloobchodn\u00edmu partnerovi B&Q. Fin\u00e1ln\u00ed displej byl zhotoven z kovu a kvalitn\u00edch povrchov\u00fdch \u00faprav, \u010d\u00edm\u017e dos\u00e1hl pr\u00e9miov\u00e9ho vzhledu a odolnosti pro dlouhodob\u00e9 pou\u017eit\u00ed.<\/p>\n

Jak to dopadlo:<\/h3>\n

Nov\u00fd displej<\/strong><\/strong> byl \u00fasp\u011b\u0161n\u011b implementov\u00e1n ve v\u0161ech 300 prodejn\u00e1ch B&Q ve Velk\u00e9 Brit\u00e1nii<\/strong><\/strong>, co\u017e vedlo k n\u00e1r\u016fstu prodeje o 317 %<\/strong><\/strong> oproti p\u0159edchoz\u00edmu kartonov\u00e9mu displeji. D\u00edky t\u0159\u00edstrann\u00e9mu designu<\/strong><\/strong> mohlo b\u00fdt vystaveno v\u00edce produkt\u016f, co\u017e zv\u00fd\u0161ilo prodej a\u017e o 379 %<\/strong><\/strong>. \u00dasp\u011b\u0161n\u00e9 zaveden\u00ed prob\u011bhlo tak\u00e9 u dal\u0161\u00edch maloobchodn\u00edk\u016f jako Marks & Spencer, Sainsbury’s, Morrisons a B&Q<\/strong><\/strong>, \u010d\u00edm\u017e se zna\u010dka Duracell p\u0159ibl\u00ed\u017eila z\u00e1kazn\u00edk\u016fm. Na\u0161e \u0159e\u0161en\u00ed maloobchodn\u00edch stojan\u016f nav\u00edc z\u00edskalo v roce 2022 st\u0159\u00edbrnou medaili v sout\u011b\u017ei POPAI UK and Ireland Annual Retail Awards.<\/p>\n

N\u00e1zor z\u00e1kazn\u00edka:<\/h3>\n

„D\u00edky \u00fazk\u00e9 spolupr\u00e1ci s Eden jsme vytvo\u0159ili nov\u00e9 st\u00e1l\u00e9 stanovi\u0161t\u011b, kter\u00e9 skv\u011ble vynik\u00e1 d\u00edky v\u00fdrazn\u00e9 zna\u010dce Duracell a p\u0159ehledn\u00e9 produktov\u00e9 navigaci,“ \u0159ekl<\/em> Darren Judd, Duracell UK – Premium & Specialist Retail<\/em>.<\/p>\n

Andrew Morgans, Category Planner ve spole\u010dnosti B&Q, dodal<\/em>: „Jednotka n\u00e1m umo\u017enila rozm\u00edstit \u0161irok\u00fd sortiment bateri\u00ed na dal\u0161\u00edch m\u00edstech prodejny a d\u00edky skv\u011bl\u00e9 viditelnosti pom\u00e1h\u00e1 z\u00e1kazn\u00edk\u016fm naj\u00edt pot\u0159ebn\u00e9 baterie kdykoliv.“<\/p>\n

Jak m\u016f\u017eeme pomoci v\u00e1m?<\/h3>\n

Chcete-li zv\u00fd\u0161it viditelnost va\u0161\u00ed zna\u010dky v maloobchod\u011b<\/strong><\/strong> stejn\u011b jako Duracell, kontaktujte n\u00e1s<\/strong><\/strong>. Pom\u016f\u017eeme v\u00e1m zv\u00fd\u0161it anga\u017eovanost z\u00e1kazn\u00edk\u016f a prodeje. Spole\u010dn\u011b najdeme cestu k va\u0161emu \u00fasp\u011bchu.<\/p>\n

Dal\u0161\u00ed zaj\u00edmav\u00e9 projekty<\/a><\/p>\n

 <\/p>\n<\/div>\n <\/div>\n

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\n \n \n \"\"\n <\/picture>\n\n
Realizace speci\u00e1ln\u00edho stojanu pro Duracell<\/div>\n <\/div>\n
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Stojan pro v\u00fdstavu bateri\u00ed – v barv\u00e1ch bateri\u00ed Duracell<\/div>\n <\/div>\n
\n \n \n \"Na\u0161e\n <\/picture>\n\n
Na\u0161e \u0159e\u0161en\u00ed maloobchodn\u00edch stojan\u016f na baterie pro spole\u010dnost Duracell z\u00edskalo st\u0159\u00edbro v sout\u011b\u017ei POPAI UK and Ireland 2022 Annual Retail Awards<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-140","post","type-post","status-publish","format-standard","hentry","category-case-studies-cs"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":5,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":7796,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/posts\/140\/revisions\/7796"}],"wp:attachment":[{"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eden-retail.com\/cs\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}