{"id":10392,"date":"2026-07-07T12:45:48","date_gmt":"2026-07-07T10:45:48","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=10392"},"modified":"2026-07-07T12:47:51","modified_gmt":"2026-07-07T10:47:51","slug":"superdrug-chytrejsi-zazitek-z-nakupovani-pece-o-plet","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/cs\/superdrug-chytrejsi-zazitek-z-nakupovani-pece-o-plet\/","title":{"rendered":"Superdrug: Budoucnost prezentace p\u00e9\u010de o ple\u0165 v retailu"},"content":{"rendered":"        <div id=\"component-bb2da3bf82fb0c05da0d7aa306a13835\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><h3>SUPERDRUG<\/h3>\n<p>Superdrug je jedn\u00edm z&nbsp;p\u0159edn\u00edch britsk\u00fdch prodejc\u016f produkt\u016f pro zdrav\u00ed a&nbsp;kr\u00e1su. Provozuje rozs\u00e1hlou s\u00ed\u0165 prodejen a&nbsp;spravuje \u0161irok\u00e9 portfolio vlastn\u00edch i&nbsp;partnersk\u00fdch zna\u010dek. Kategorie p\u00e9\u010de o&nbsp;ple\u0165 (Skincare) p\u0159edstavuje kl\u00ed\u010dovou sou\u010d\u00e1st jeho nab\u00eddky, a&nbsp;proto se neust\u00e1le vyv\u00edj\u00ed v&nbsp;reakci na nov\u00e9 trendy, uv\u00e1d\u011bn\u00ed nov\u00fdch zna\u010dek i&nbsp;m\u011bn\u00edc\u00ed se o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n<h3>Co jsme \u0159e\u0161ili:<\/h3>\n<p class=\"isSelectedEnd\">Spole\u010dnost Superdrug hledala modern\u00ed a&nbsp;dlouhodob\u011b udr\u017eiteln\u00e9 \u0159e\u0161en\u00ed pro <strong><strong>kategorii Skincare<\/strong><\/strong>, kter\u00e9&nbsp;by:<\/p>\n<ul data-spread=\"false\">\n<li>vytvo\u0159ilo p\u0159ehlednou a&nbsp;atraktivn\u00ed z\u00f3nu p\u00e9\u010de o&nbsp;ple\u0165 v&nbsp;prodejn\u011b,<\/li>\n<li>umo\u017enilo snadn\u00e9 za\u0159azov\u00e1n\u00ed nov\u00fdch zna\u010dek a&nbsp;flexibiln\u00ed rozd\u011blen\u00ed prodejn\u00edho prostoru,<\/li>\n<li>bylo kompatibiln\u00ed se st\u00e1vaj\u00edc\u00edmi gondolov\u00fdmi reg\u00e1ly,<\/li>\n<li>nab\u00eddlo v\u00fdrazn\u00fd vizu\u00e1ln\u00ed efekt p\u0159i zachov\u00e1n\u00ed vysok\u00e9 odolnosti a&nbsp;ekonomick\u00e9 efektivity,<\/li>\n<li>bylo vhodn\u00e9 pro implementaci ve stovk\u00e1ch prodejen.<\/li>\n<\/ul>\n<p>Hlavn\u00ed v\u00fdzvou bylo <strong><strong>skloubit atraktivn\u00ed design, flexibilitu, dlouhou \u017eivotnost a&nbsp;jednoduchou instalaci<\/strong><\/strong> v&nbsp;dynamick\u00e9m prost\u0159ed\u00ed retailov\u00fdch prodejen zam\u011b\u0159en\u00fdch na zdrav\u00ed a&nbsp;kr\u00e1su.<\/p>\n<h3>Jak v\u0161e prob\u00edhalo:<\/h3>\n<p class=\"isSelectedEnd\">Navrhli a&nbsp;dodali jsme <strong><strong>modul\u00e1rn\u00ed syst\u00e9m prodejn\u00edch prvk\u016f s&nbsp;mo\u017enost\u00ed snadn\u00e9 v\u00fdm\u011bny jednotliv\u00fdch komponent<\/strong><\/strong>, kter\u00fd zvy\u0161uje atraktivitu cel\u00e9 kategorie a&nbsp;z\u00e1rove\u0148 vyu\u017e\u00edv\u00e1 st\u00e1vaj\u00edc\u00ed vybaven\u00ed prodejen Superdrug.<\/p>\n<p class=\"isSelectedEnd\">Z\u00e1kladem \u0159e\u0161en\u00ed je plovouc\u00ed r\u00e1m uchycen\u00fd na nastaviteln\u00fdch konzol\u00e1ch, kter\u00fd umo\u017e\u0148uje instalaci nov\u00fdch prvk\u016f na r\u016fzn\u00e9 typy gondolov\u00fdch reg\u00e1l\u016f a&nbsp;zaji\u0161\u0165uje jednotn\u00fd vzhled nap\u0159\u00ed\u010d odli\u0161n\u00fdmi dispozicemi prodejen.<\/p>\n<p class=\"isSelectedEnd\"><strong><strong>Podsv\u00edcen\u00e9 oboustrann\u00e9 \u010deln\u00ed li\u0161ty polic vytv\u00e1\u0159ej\u00ed nov\u00fd komunika\u010dn\u00ed prostor pro ceny, n\u00e1zvy produkt\u016f i&nbsp;propaga\u010dn\u00ed sd\u011blen\u00ed<\/strong><\/strong>. Osv\u011btlen\u00e9 d\u011blic\u00ed prvky jednotliv\u00fdch sekc\u00ed z\u00e1rove\u0148 jasn\u011b vymezuj\u00ed zna\u010dky i&nbsp;celou kategorii a&nbsp;usnad\u0148uj\u00ed orientaci z\u00e1kazn\u00edk\u016f.<\/p>\n<p class=\"isSelectedEnd\"><strong><strong>Barevn\u00e9 v\u00fdm\u011bnn\u00e9 f\u00f3lie integrovan\u00e9 do d\u011blic\u00edch prvk\u016f<\/strong><\/strong> umo\u017e\u0148uj\u00ed rychlou aktualizaci jednotliv\u00fdch zna\u010dek a&nbsp;jejich vizu\u00e1ln\u00ed odli\u0161en\u00ed bez nutnosti m\u011bnit z\u00e1kladn\u00ed konstrukci. Celkov\u00e9 \u0159e\u0161en\u00ed dopl\u0148uj\u00ed lifestylov\u00e9 fotografie, digit\u00e1ln\u00ed obrazovky a&nbsp;v\u00fdrazn\u00e9 horn\u00ed naviga\u010dn\u00ed prvky, kter\u00e9 podporuj\u00ed orientaci z\u00e1kazn\u00edk\u016f i&nbsp;jejich informovanost.<\/p>\n<p>P\u0159i v\u00fdb\u011bru materi\u00e1l\u016f jsme kladli d\u016fraz na odolnost a&nbsp;dlouhou \u017eivotnost. <strong><strong>Hlavn\u00ed konstrukce je vyrobena p\u0159ev\u00e1\u017en\u011b z&nbsp;oceli<\/strong><\/strong>, kter\u00e1 zaji\u0161\u0165uje vysokou pevnost a&nbsp;mo\u017enost budouc\u00ed recyklace. Lehk\u00e9 plastov\u00e9 komponenty pak dod\u00e1vaj\u00ed \u0159e\u0161en\u00ed \u010dist\u00fd a&nbsp;pr\u00e9miov\u00fd vzhled a&nbsp;z\u00e1rove\u0148 umo\u017e\u0148uj\u00ed snadnou v\u00fdm\u011bnu podsv\u00edcen\u00e9 grafiky.<\/p>\n<h3>Jak to dopadlo:<\/h3>\n<p class=\"isSelectedEnd\">V\u00fdsledkem projektu je modern\u00ed a&nbsp;flexibiln\u00ed syst\u00e9m pro kategorii Skincare, kter\u00fd je p\u0159ipraven reagovat na budouc\u00ed v\u00fdvoj&nbsp;trhu.<\/p>\n<p class=\"isSelectedEnd\">Projekt p\u0159inesl:<\/p>\n<ul data-spread=\"false\">\n<li>pln\u011b modul\u00e1rn\u00ed a&nbsp;dlouhodob\u011b udr\u017eiteln\u00e9 \u0159e\u0161en\u00ed pro kategorii p\u00e9\u010de o&nbsp;ple\u0165,<\/li>\n<li>lep\u0161\u00ed orientaci z\u00e1kazn\u00edk\u016f a&nbsp;snadn\u011bj\u0161\u00ed vyhled\u00e1v\u00e1n\u00ed produkt\u016f,<\/li>\n<li>vy\u0161\u0161\u00ed viditelnost cel\u00e9 kategorie d\u00edky kombinaci osv\u011btlen\u00ed a&nbsp;v\u00fdrazn\u00e9 konstrukce,<\/li>\n<li>\u0159e\u0161en\u00ed navr\u017een\u00e9 pro efektivn\u00ed implementaci p\u0159ibli\u017en\u011b ve 300 prodejn\u00e1ch ve Velk\u00e9 Brit\u00e1nii,<\/li>\n<li>sn\u00ed\u017een\u00ed n\u00e1klad\u016f i&nbsp;omezen\u00ed provozn\u00edch z\u00e1sah\u016f d\u00edky vyu\u017eit\u00ed st\u00e1vaj\u00edc\u00edho vybaven\u00ed prodejen.<\/li>\n<\/ul>\n<p>V\u00fdsledkem je atraktivn\u00ed z\u00f3na p\u00e9\u010de o&nbsp;ple\u0165, kter\u00e1 podporuje prodej, nab\u00edz\u00ed vysokou flexibilitu a&nbsp;umo\u017e\u0148uje jednoduch\u00e9 p\u0159izp\u016fsoben\u00ed budouc\u00edm zm\u011bn\u00e1m sortimentu.<\/p>\n<h3>N\u00e1zor z\u00e1kazn\u00edka<\/h3>\n<p class=\"whitespace-normal break-words\">Nov\u00fd syst\u00e9m pro kategorii Skincare umo\u017enil spole\u010dnosti Superdrug <strong><strong>efektivn\u011b modernizovat celou sekci a&nbsp;z\u00e1rove\u0148 zlep\u0161it n\u00e1kupn\u00ed zku\u0161enost z\u00e1kazn\u00edk\u016f<\/strong><\/strong>. D\u00edky flexibiln\u00ed konstrukci lze snadno prov\u00e1d\u011bt pravideln\u00e9 aktualizace zna\u010dek, uv\u00e1d\u011bt nov\u00e9 produkty i&nbsp;upravovat sortiment bez pot\u0159eby rozs\u00e1hl\u00fdch p\u0159estaveb. \u0158e\u0161en\u00ed tak podporuje provozn\u00ed efektivitu i&nbsp;dlouhodobou n\u00e1vratnost investice.<\/p>\n<h3>Jak m\u016f\u017eeme pomoci v\u00e1m?<\/h3>\n<p class=\"isSelectedEnd\">Pom\u00e1h\u00e1me retailer\u016fm modernizovat jednotliv\u00e9 produktov\u00e9 kategorie prost\u0159ednictv\u00edm modul\u00e1rn\u00edch, \u0161k\u00e1lovateln\u00fdch a&nbsp;dlouhodob\u011b udr\u017eiteln\u00fdch retailov\u00fdch \u0159e\u0161en\u00ed.<\/p>\n<p class=\"isSelectedEnd\">Zaji\u0161\u0165ujeme cel\u00fd proces \u2013 od prvotn\u00edho konceptu a&nbsp;designu p\u0159es v\u00fdrobu, logistiku a\u017e po instalaci. D\u00edky komplexn\u00edmu p\u0159\u00edstupu realizujeme projekty efektivn\u011b, v&nbsp;dohodnut\u00fdch term\u00ednech a&nbsp;s m\u011b\u0159iteln\u00fdm p\u0159\u00ednosem pro prodejny i&nbsp;jejich z\u00e1kazn\u00edky.<\/p>\n<p><strong>Kontaktujte n\u00e1s a&nbsp;zjist\u011bte, jak m\u016f\u017eeme prom\u011bnit i&nbsp;va\u0161e prodejn\u00ed prost\u0159ed\u00ed.<\/strong><\/p>\n<p><a href=\"https:\/\/www.eden-retail.com\/cs\/case-studies\/\" target=\"_blank\" rel=\"noopener\">Dal\u0161\u00ed p\u0159\u00edpadov\u00e9 studie<\/a><\/p>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/superdrug-skincare-new-system-installed-across-300-uk-stores-1.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/superdrug-skincare-new-system-installed-across-300-uk-stores-1.jpg\" type=\"image\/jpeg\" width=\"747\" height=\"547\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Superdrug Skincare: Nov\u00fd syst\u00e9m instalovan\u00fd ve 300 prodejn\u00e1ch ve Velk\u00e9 Brit\u00e1nii.<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/superdrug-skincare-the-new-system.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/superdrug-skincare-the-new-system.png\" type=\"image\/png\" width=\"781\" height=\"570\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Superdrug skincare &#8211; nov\u00fd syst\u00e9m<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/superdrug-skincare-more-brands-in-our-new-system-in-uk.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/superdrug-skincare-more-brands-in-our-new-system-in-uk.jpg\" type=\"image\/jpeg\" width=\"2250\" height=\"3000\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">Superdrug Skincare: V\u00edce zna\u010dek v na\u0161em nov\u00e9m prodejn\u00edm syst\u00e9mu ve Velk\u00e9 Brit\u00e1nii<\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":8539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-10392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-cs"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Objevte, jak jsme pro Superdrug vytvo\u0159ili modul\u00e1rn\u00ed syst\u00e9m pro odd\u011blen\u00ed Skincare, kter\u00fd zlep\u0161il orientaci z\u00e1kazn\u00edk\u016f i flexibilitu prodejen.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Eva \u0160i\u0161ol\u00e1kov\u00e1\"\/>\n\t<link rel=\"canonical\" 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