{"id":10322,"date":"2026-07-07T12:34:02","date_gmt":"2026-07-07T10:34:02","guid":{"rendered":"https:\/\/www.eden-retail.com\/?p=10322"},"modified":"2026-07-07T15:02:11","modified_gmt":"2026-07-07T13:02:11","slug":"oddeleni-health-beauty-v-asda-promena-nakupniho-zazitku","status":"publish","type":"post","link":"https:\/\/www.eden-retail.com\/cs\/oddeleni-health-beauty-v-asda-promena-nakupniho-zazitku\/","title":{"rendered":"Odd\u011blen\u00ed Health &amp; Beauty v ASDA: Prom\u011bna n\u00e1kupn\u00edho z\u00e1\u017eitku"},"content":{"rendered":"        <div id=\"component-7c4d2de9345f4d431a398685c973c2d3\" class=\"component component-product-list mb-5 mb-md-6\">\n      <div class=\"container-xl\">\n        <div class=\"mb-5 mb-md-0\">\n            <div class=\"component component-product-teaser typography mb-3\">\n      <div class=\"container-xl\">\n      <div class=\"row\">\n  <div class=\"col-md-6 col-lg-5 order-1 order-md-0\">\n              <div class=\"product-perex\" data-aos=\"fade-up\"><h3>ASDA<\/h3>\n<p>ASDA je jedn\u00edm z&nbsp;p\u0159edn\u00edch britsk\u00fdch supermarketov\u00fdch \u0159et\u011bzc\u016f, kter\u00fd obsluhuje miliony z\u00e1kazn\u00edk\u016f po cel\u00e9 Velk\u00e9 Brit\u00e1nii. Jako <strong><strong>v\u00fdznamn\u00fd hr\u00e1\u010d v&nbsp;maloobchodn\u00edm sektoru<\/strong><\/strong> neust\u00e1le hled\u00e1 nov\u00e9 zp\u016fsoby, jak zlep\u0161ovat n\u00e1kupn\u00ed zku\u0161enost a&nbsp;reagovat na m\u011bn\u00edc\u00ed se chov\u00e1n\u00ed i&nbsp;o\u010dek\u00e1v\u00e1n\u00ed spot\u0159ebitel\u016f.<\/p>\n<h3>Co jsme \u0159e\u0161ili:<\/h3>\n<p class=\"isSelectedEnd\">Segment <strong><strong>Health <span class=\"amp\">&amp;<\/span>&nbsp;Beauty proch\u00e1zel v\u00fdraznou prom\u011bnou<\/strong><\/strong>. Z\u00e1kazn\u00edci st\u00e1le \u010dast\u011bji upou\u0161t\u011bli od n\u00e1kup\u016f v&nbsp;tradi\u010dn\u00edch drogeri\u00edch a&nbsp;obchodn\u00edch domech a&nbsp;za\u010dali preferovat pohodl\u00ed n\u00e1kupu kosmetiky p\u0159\u00edmo p\u0159i b\u011b\u017en\u00e9m n\u00e1kupu potravin.<\/p>\n<p class=\"isSelectedEnd\">ASDA tento trend v\u010das rozpoznala a&nbsp;hledala \u0159e\u0161en\u00ed, kter\u00e9 by nab\u00eddku Health <span class=\"amp\">&amp;<\/span>&nbsp;Beauty zp\u0159\u00edstupnilo, zatraktivnilo a&nbsp;p\u0159irozen\u011b za\u010dlenilo do prost\u0159ed\u00ed supermarketu.<\/p>\n<p><strong><strong>Hlavn\u00edm c\u00edlem bylo vytvo\u0159it prostor, ve kter\u00e9m z\u00e1kazn\u00edci snadno objev\u00ed a&nbsp;pohodln\u011b si prohl\u00e9dnou kosmetick\u00e9 produkty b\u011bhem sv\u00e9ho b\u011b\u017en\u00e9ho n\u00e1kupu<\/strong><\/strong>, ani\u017e by museli nav\u0161t\u011bvovat specializovan\u00e9 prodejny.<\/p>\n<h3>Jak v\u0161e prob\u00edhalo:<\/h3>\n<p class=\"isSelectedEnd\">K projektu jsme p\u0159istoupili komplexn\u011b a&nbsp;zam\u011b\u0159ili se na n\u011bkolik kl\u00ed\u010dov\u00fdch oblast\u00ed.<\/p>\n<h3>Rychlost realizace<\/h3>\n<p class=\"isSelectedEnd\">Od prvotn\u00edho n\u00e1vrhu a\u017e po fin\u00e1ln\u00ed instalaci ub\u011bhlo pouh\u00fdch 12 t\u00fddn\u016f. Takto kr\u00e1tk\u00fd term\u00edn p\u0159edstavoval u&nbsp;projektu tohoto rozsahu mimo\u0159\u00e1dnou v\u00fdzvu, kterou se poda\u0159ilo \u00fasp\u011b\u0161n\u011b zvl\u00e1dnout.<\/p>\n<h3>Komplexn\u00ed \u0159e\u0161en\u00ed vybaven\u00ed prodejen<\/h3>\n<p class=\"isSelectedEnd\">Navrhli a&nbsp;dodali jsme kompletn\u00ed \u0159adu prodejn\u00edch prvk\u016f pro v\u0161echny kategorie Health <span class=\"amp\">&amp;<\/span>&nbsp;Beauty, kter\u00e9 byly optimalizov\u00e1ny pro prost\u0159ed\u00ed supermarketu. Nov\u00e9 vybaven\u00ed bylo navr\u017eeno tak,&nbsp;aby:<\/p>\n<ul data-spread=\"false\">\n<li>p\u0159irozen\u011b zapadlo do st\u00e1vaj\u00edc\u00ed dispozice prodejny,<\/li>\n<li>obsahovalo v\u00fdrazn\u00e9 \u010deln\u00ed prezentace (feature ends), kter\u00e9 zvy\u0161uj\u00ed atraktivitu cel\u00e9&nbsp;sekce,<\/li>\n<li>podporovalo orientaci a&nbsp;z\u00e1jem z\u00e1kazn\u00edk\u016f o&nbsp;kategorii,<\/li>\n<li>motivovalo z\u00e1kazn\u00edky zastavit se, prohl\u00ed\u017eet si nab\u00eddku a&nbsp;objevovat nov\u00e9 produkty.<\/li>\n<\/ul>\n<h3>Design zam\u011b\u0159en\u00fd na z\u00e1kazn\u00edka<\/h3>\n<p>Ka\u017ed\u00fd prvek byl navr\u017een s&nbsp;d\u016frazem na pohodl\u00ed z\u00e1kazn\u00edk\u016f. V\u00fdsledkem je p\u0159\u00edjemn\u00fd a&nbsp;p\u0159ehledn\u00fd prostor, kter\u00fd prom\u011b\u0148uje b\u011b\u017en\u00fd n\u00e1kup potravin v&nbsp;inspirativn\u00ed z\u00e1\u017eitek z&nbsp;objevov\u00e1n\u00ed kosmetick\u00fdch produkt\u016f.<\/p>\n<h3>Jak to dopadlo:<\/h3>\n<p class=\"isSelectedEnd\">Projekt \u00fasp\u011b\u0161n\u011b zm\u011bnil zp\u016fsob prezentace kategorie Health <span class=\"amp\">&amp;<\/span>&nbsp;Beauty v&nbsp;prodejn\u00e1ch ASDA a&nbsp;pomohl zna\u010dce reagovat na aktu\u00e1ln\u00ed trendy v&nbsp;maloobchod\u011b.<\/p>\n<p class=\"isSelectedEnd\">D\u00edky nov\u00fdm prodejn\u00edm prvk\u016fm, kter\u00e9 podporuj\u00ed prohl\u00ed\u017een\u00ed sortimentu i&nbsp;interakci z\u00e1kazn\u00edk\u016f s&nbsp;produkty, jsme spole\u010dnosti ASDA pomohli:<\/p>\n<ul data-spread=\"false\">\n<li>l\u00e9pe naplnit o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed oce\u0148uj\u00ed pohodl\u00ed n\u00e1kupu na jednom m\u00edst\u011b,<\/li>\n<li>zv\u00fd\u0161it viditelnost kategorie Health <span class=\"amp\">&amp;<\/span>&nbsp;Beauty v&nbsp;r\u00e1mci supermarketu,<\/li>\n<li>vytvo\u0159it atraktivn\u00ed n\u00e1kupn\u00ed prost\u0159ed\u00ed srovnateln\u00e9 se specializovan\u00fdmi kosmetick\u00fdmi prodejnami,<\/li>\n<li>nastavit nov\u00fd standard prezentace kategorie Health <span class=\"amp\">&amp;<\/span>&nbsp;Beauty v&nbsp;segmentu potravin\u00e1\u0159sk\u00e9ho retailu.<\/li>\n<\/ul>\n<p>Cel\u00fd projekt byl dokon\u010den v&nbsp;pl\u00e1novan\u00e9m term\u00ednu, co\u017e potvrzuje na\u0161i schopnost realizovat komplexn\u00ed retailov\u00e1 \u0159e\u0161en\u00ed i&nbsp;ve velmi n\u00e1ro\u010dn\u00fdch \u010dasov\u00fdch podm\u00ednk\u00e1ch.<\/p>\n<h3>Jak m\u016f\u017eeme pomoci v\u00e1m?<\/h3>\n<p class=\"isSelectedEnd\">\u0158e\u0161\u00edte podobn\u00e9 v\u00fdzvy ve sv\u00fdch prodejn\u00e1ch? Pom\u016f\u017eeme v\u00e1m nap\u0159\u00edklad s:<\/p>\n<ul data-spread=\"false\">\n<li>modernizac\u00ed a&nbsp;transformac\u00ed vybran\u00fdch kategori\u00ed,<\/li>\n<li>n\u00e1vrhem prodejn\u00edch prvk\u016f, kter\u00e9 zvy\u0161uj\u00ed atraktivitu a&nbsp;podporuj\u00ed n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed,<\/li>\n<li>realizac\u00ed projekt\u016f v&nbsp;kr\u00e1tk\u00fdch term\u00ednech,<\/li>\n<li>integrac\u00ed nov\u00fdch produktov\u00fdch kategori\u00ed do st\u00e1vaj\u00edc\u00edch prodejn\u00edch prostor.<\/li>\n<\/ul>\n<p>Dod\u00e1v\u00e1me komplexn\u00ed retailov\u00e1 \u0159e\u0161en\u00ed \u2013 od prvotn\u00edho konceptu p\u0159es n\u00e1vrh a&nbsp;v\u00fdrobu a\u017e po fin\u00e1ln\u00ed instalaci. D\u00edky na\u0161im zku\u0161enostem vytv\u00e1\u0159\u00edme prodejn\u00ed prost\u0159ed\u00ed, kter\u00e1 odpov\u00eddaj\u00ed sou\u010dasn\u00fdm o\u010dek\u00e1v\u00e1n\u00edm z\u00e1kazn\u00edk\u016f a&nbsp;z\u00e1rove\u0148 podporuj\u00ed obchodn\u00ed c\u00edle na\u0161ich klient\u016f.<\/p>\n<p>Kontaktujte n\u00e1s a&nbsp;zjist\u011bte, jak m\u016f\u017eeme prom\u011bnit i&nbsp;va\u0161e prodejn\u00ed prost\u0159ed\u00ed.<\/p>\n<p><a href=\"https:\/\/www.eden-retail.com\/cs\/case-studies\/\" target=\"_blank\" rel=\"noopener\">Dal\u0161\u00ed p\u0159\u00edpadov\u00e9 studie<\/a><\/p>\n<\/div>\n      <\/div>\n  <div class=\"col-lg-1 d-none d-lg-block\"><\/div>\n  <div class=\"col-md-6 order-0 order-md-1 mb-3\" data-aos=\"fade-up\">\n    <div class=\"position-sticky top-0\">\n                        <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/asda-venus-2-1.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/asda-venus-2-1.jpg\" type=\"image\/jpeg\" width=\"747\" height=\"547\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">ASDA VENUS: Navrhli a dodali jsme kompletn\u00ed \u0159adu nov\u00fdch prodejn\u00edch prvk\u016f pro v\u0161echny kategorie Health &#038; Beauty, dopln\u011bn\u00fdch o prezenta\u010dn\u00ed prvky, kter\u00e9 obohacuj\u00ed z\u00e1kaznick\u00fd z\u00e1\u017eitek a podporuj\u00ed atraktivn\u00ed prezentaci sortimentu.<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/asda-venus-1.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/asda-venus-1.jpg\" type=\"image\/jpeg\" width=\"425\" height=\"572\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">ASDA Projekt Venus<\/div>\n                        <\/div>\n                  <div class=\"mb-3\">\n                      <picture>\n                <source srcset=\"https:\/\/www.eden-retail.com\/wp-content\/cache\/image\/asda-venus.webp\" type=\"image\/webp\">\n                <img decoding=\"async\" src=\"https:\/\/www.eden-retail.com\/wp-content\/uploads\/asda-venus.jpg\" type=\"image\/jpeg\" width=\"781\" height=\"570\" alt=\"\" loading=\"lazy\" class=\"img-fluid\">\n      <\/picture>\n\n                              <div class=\"text-xs mt-1\">ASDA Health &#038; Beauty: Kompletn\u00ed \u0159ada nov\u00fdch prodejn\u00edch prvk\u016f pro v\u0161echny kategorie Health &#038; Beauty, dopln\u011bn\u00e1 o prezenta\u010dn\u00ed prvky, kter\u00e9 obohacuj\u00ed z\u00e1kaznick\u00fd z\u00e1\u017eitek<\/div>\n                        <\/div>\n                  <\/div>\n  <\/div>\n<\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n      <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":8539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-10322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-cs"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Zjist\u011bte, jak jsme pro ASDA navrhli a dodali nov\u00e9 vybaven\u00ed odd\u011blen\u00ed Health &amp; 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